GumGum

GumGum, a contextual-first, global digital advertising platform, announced a new, industry-wide Contextual Advertising Certification. The certification is intended to educate media planners and buyers on contextual advertising and GumGum…
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GumGum’s North America Chief Revenue Officer, Dave Matthews, joins Board of key marketing trade association GumGum, a contextual-first, global digital advertising platform, announces their North America Chief Revenue Officer (CRO), Dave…
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GumGum, a contextual-first, global digital advertising platform, along with Frameplay, the global leader in enabling intrinsic in-game advertising, partnered earlier this year to provide contextually relevant and brand safe creative…
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Hershey’s OH HENRY! candy bar exceeds goals during an intrinsic in-game advertising campaign with GumGum and Frameplay GumGum, a contextual-first, global digital advertising platform, with Frameplay, the global leader in enabling intrinsic…
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Playground xyz's advanced attention technology and intelligence enables GumGum to optimize campaigns based on attention and true impact The leader in contextual intelligence, GumGum, announced that advanced attention measurement and…
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Leading contextual intelligence company announces $1 billion media spend milestone GumGum, a contextual-first, global digital advertising platform, announces that it has broken the $1 billion dollar ad spend milestone. The Contextual…
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GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its…
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JW Player’s proprietary viewability technology will now be backed by GumGum’s MRC-accredited contextual, brand safety and suitability technologies GumGum, a contextual-first global digital advertising platform, announced a partnership…
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GumGum and Vodafone have announced a successful strategic partnership which has seen the multinational telecommunications company successfully leverage GumGum’s contextual intelligence platform, VerityTM, to increase purchase intent around…
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Joint solution allows advertisers to amplify brand messages across premium gaming content creating a relevant and non-disruptive experience GumGum, a contextual-first global digital advertising platform, announced today a strategic…
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Leading Contextual Advertising Company Patents Technology to Automate Dynamic Overlay Ad-Insertion, Including Live Video Streams GumGum, a contextual-first global digital advertising platform, announced it has earned additional patents on…
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Tumblr becomes the first social platform to leverage Verity™, the only contextual solution with MRC content-level accreditation for contextual analysis, brand safety and suitability GumGum, a contextual-first global digital advertising…
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GumGum, a contextual-first global digital advertising platform, announced a partnership with OTT streaming service provider Invincible Entertainment, signaling a unique collaboration aimed at delivering a new caliber of ad experiences in…
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GumGum, a contextual-first global digital advertising platform, announced it has become an official member of Global Alliance for Responsible Media (GARM), the cross-industry initiative established by the World Federation of Advertisers…
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GumGum, a contextual-first global digital advertising platform, today announced a partnership with Xandr that will give advertisers an accredited cookieless solution that is transparent, effective, and drives results. The combination of…
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Study finds overlay ads are four times more memorable than video ads and drive 72% more savings for advertisers MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, announced a new study in partnership with GumGum,…
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The fast-expanding US contextual-first ad tech company is empowering European advertisers to deliver creative, attention-grabbing advertising campaigns with a privacy-forward mindset Harmen Tjaarda, the co-founder of JustPremium, a…
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GumGum, a contextual-first advertising technology company, announced that it is working with the Ad Council in a new disaster and crisis relief effort that encourages audiences to give financial donations to the Ukraine Crisis Relief…
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Hi Phil, welcome to MarTech Interview Series. Could you please tell us how you arrived at GumGum? I actually started my career in a big accounting firm in Chicago. I quickly realized the culture wasn’t for me. I was a closeted, gay man,…
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Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.   GumGum, a contextual-first advertising technology company,…
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