GumGum

Making GumGum One of The First Ad Tech Companies to Offer Creative, Context, and Attention Measurement in One Platform GumGum, a global media and technology leader, specializing in contextual intelligence, announced the acquisition of …
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The new agreement will provide contextual and brand-safe targeting for all Finecast US clients through IRIS-enabled™ supply partners  IRIS.TV, the leading video data platform, and Finecast US, a leading addressable TV provider, today…
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VideoByte customers are now the first directly IRIS-enabled™ users for video-level contextual targeting IRIS.TV, the leading video data platform, and VideoByte, the leading provider of global best-in-class Connected TV (CTV) advertising…
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Almost 60% of Content Containing Climate Change-Related Keywords Are Brand Safe GumGum, Inc., a global media and technology company that specializes in contextual intelligence, today released data indicating that a majority of online…
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GumGum, a global media and technology company that specializes in contextual intelligence, today released "The Contextual Edge in The Age of Attention", a report conducted by GumGum along with Lumen Research and Publicis Groupe. The study…
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While email still remains a consistent channel for B2B marketers, other mediums like SMS and push notifications are gaining more traction; how are leading brands using new models to drive better online and offline experiences? Catch more…
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GumGum has hired Erin McCallion as its global Chief Marketing Officer. McCallion will lead GumGum’s global marketing and communications efforts as the company focuses on continued international expansion and growth. GumGum, a global…
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Making GumGum the Most Powerful Global Solution For A Cookieless Future Through Contextual Technology and High-Impact Creatives GumGum, the leader in contextual intelligence technology, announced the acquisition of…
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OTTera becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory IRIS.TV, announced the addition of OTTera, a leading white label OTT service, to the IRIS-enabledTM open video data ecosystem. With…
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Logiq, Inc., a global provider of award-winning e-commerce and fintech solutions, has partnered with GumGum, a global media and contextual intelligence company, to provide e-commerce marketers a powerful targeting solution for their digital…
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Verity™, GumGum's Contextual Intelligence Solution is Now Accredited For Contextual Analysis, Brand Safety and Suitability. GumGum, a global media and contextual intelligence company, announced that it is the first independent ad tech…
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GumGum, a global technology and media company specializing in contextual intelligence, today announced that they are working alongside IRIS.TV and SpotX (now part of Magnite) to help the Ad Council and COVID Collaborative promote…
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GumGum, a global technology and media company specializing in contextual intelligence, announced that William Merchan will join GumGum to lead its contextual intelligence platform, Verity™. GumGum, a global technology and media company…
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GumGum, a global technology and media company specializing in contextual intelligence, announced their partnership with DeepIntent, the leading healthcare marketing technology company built purposefully to influence patient health and…
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ADYOULIKE, a global advertising platform that combines native, video, and social ad formats, announced today a partnership with GumGum, a global technology and media company specializing in contextual intelligence, that…
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GumGum, a global technology and media company specializing in contextual intelligence, announced its partnership with NewsGuard, which provides an added layer of protection for brands against advertising on websites that publish…
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AcuityAds Holdings Inc. , the technology leader in consumer journey based advertising automation, announced a partnership with GumGum, the global leader in contextual intelligence, to integrate their Verity solution for brand safety and…
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Artificial Intelligence is engulfing marketing and advertising at every level, right from automatic ad creation, ad buying to audience targeting. Not to mention that most of the major ad platforms are powered by AI, and these platforms are…
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GumGum, a global contextual advertising technology company, today announced a $75 million investment by Goldman Sachs Growth to accelerate the growth of its sophisticated contextual intelligence advertising product suite.   Marketing…
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As one of the largest advertising platforms in the world, GumGum is expanding its offering to include a new video ad format that opens up video inventory that has never been available before. This new In-Video product allows brands to…
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