Browsing Tag

GumGum

New Research from GumGum Shows a Resurgence in Contextual Targeting in Advertising, but Highlights Room for Industry to Grow

Use of Contextual Advertising on the Rise but Still Not Mainstream Despite New Technologies, Brand Safety and Data Protection Concerns Almost half (49%) of businesses in the US are using contextual targeting in their advertising mix with 32% relying on contextual targeting in the UK, according to a new research report “Contextual Advertising: The New Frontier.” The report, released and commissioned by GumGum, an artificial intelligence company with deep expertise in computer vision, explores the current state of…

Interview with Ben Plomion, CMO, GumGum

"Too many marketers continue to hang on to the more traditional elements of marketing while ignoring those that could help improve consumer engagement and brand visibility."Tell us about your role at GumGum and how you got here. What’s the most fascinating aspect of being a part of GumGum? I joined GumGum three years ago and became Chief Marketing Officer a year later. I am responsible for Brand Management, Integrated Marketing Programs and Corporate Communications. Our company teaches machines how to see things the way…

Gumgum Selects Sumo Logic as Its Machine Data Analytics Platform of Choice to Support Massive AWS-Hosted Deep-Learning Environment

Leader in AI-driven Computer Vision Unifies and Simplifies Operational Management of its Sophisticated Architecture to Deliver Breakthrough In-Image Advertising to Customers Sumo Logic, the leading cloud-native, machine data analytics platform that delivers continuous intelligence, announced GumGum, an artificial intelligence company with deep expertise in computer vision, has chosen Sumo Logic to manage, monitor and troubleshoot its 100 percent cloud-based infrastructure and modern application stack for a real-time view…

Tremor Video DSP Becomes First Video DSP to Mandate Brand Safety for Advertisers

Tremor Video DSP Partnered with Grapeshot to Add Contextual Intelligence Capabilities to Their Programmatic Video Platform Tremor Video DSP and Grapeshot (now an Oracle company) have announced the integration of Grapeshot’s pre-bid custom brand safety capabilities. These capabilities will be immediately available for Tremor Video DSP’s advertisers across all supply. The move reinforces Tremor Video DSP’s commitment to protect the investment brands are making in video and to ensure the optimal environment for the delivery of…

Facebook Viewed As Least Brand-Safe Platform, LinkedIn Most Safe, According to GumGum Research

Survey Finds That 75 Percent of Brands Were Exposed to Brand Safety Issues Last Year, Yet 15 Percent Haven’t Taken Any Action GumGum, an artificial intelligence company with deep expertise in computer vision, today released market research findings, conducted in concert with Custom, Digiday Media’s creative content agency, examining the brand safety crisis impacting the advertising industry. The in-depth study investigates how brands, agencies and publishers are addressing this issue while also examining the ways to help…