Reinventing “Programmatic” for the Health Industry
A key challenge for all marketers today is finding digital audiences as media consumption continues to become increasingly fragmented. This is no different for healthcare marketers, who are frequently looking to reach highly specific individuals, who are interested in or have specific conditions; no matter how small or niche the population, and in a manner that is compliant with strict privacy standards.
There's no doubt that the growth of programmatic is the ad industry's biggest success story of the past 10 years and…