Holiday sales

Bloomreach, the leader in commerce experience, reported an aggregated year-over-year (YoY) holiday sales increase of 40% for retailers and brands in North America using the Bloomreach Experience Platform (brX) to power their eCommerce experiences. Bloomreach powers over 25% of all US and UK eCommerce experiences for over 500 global brands and retailers. The 2020 holiday shopping season kicked off in September as retailers moved their promotional calendars forward this year in order to smooth the impact on operations, and…

This year’s Black Friday is likely to be more competitive than ever before - most likely due to the current economic recession. Some people may think that the bigger players have an advantage, however, the power of big data can level the playing field. This 3-part strategy can help businesses of all sizes get started. No longer a luxury, public data extraction through web scraping is now critical to e-commerce. It’s no longer a matter of providing a “competitive advantage”. Data extraction is going mainstream as a vital…

During the holiday season, shoppers often find themselves overwhelmed with brand marketing messages. The retail industry is undergoing transformational change in 2020. An increasingly digital-first customer journey became accelerated when retail outlets were forced to close their doors – at least temporarily, and several iconic retail brands filed for bankruptcy protection, with J. Crew, Brooks Brothers, Neiman Marcus, JC Penney and Pier 1 Imports among them. Approaching the tail end of 2020, many retailers are pinning…