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holiday season

How Retailers Can Use Click-And-Collect to Bolster Long-Term Business Growth

This year’s holiday season left consumers in a crunch with six less shopping days between Thanksgiving and Christmas. With added pressure to meet record Sales goals and deliver on increasing customer demand, retailers are increasingly turning to click-and-collect, or BOPIS (buy online pick-up in-store), to provide a more convenient shopping experience. With brick-and-mortar retail Sales slumping in recent years and thousands of stores closing in 2019 alone, many trends have indicated that shopping online and picking up…

Marketers Should Source the Magic of AI in the Holiday Season

This time of year, marketers find the most success when they leverage knowledge about their customers; where they prefer to shop, what deals they’re looking for, whether they plan to buy gifts in-store or online. Unfortunately, 64 percent of shoppers feel as though retailers don’t truly know them. Santa faces a similar problem — with billions of children in the world, how can he possibly keep track of everyone’s wish lists? The good news for Santa, and retailer marketers alike, is there’s a solution to this problem.…

Making the Holiday Season Work for Your Video Business

The end of the year brings many things: movie premiers, shopping and overeating  (all the important things, right?). For media companies, it is serving up online video, to capture that much-needed ad-revenue and traffic. These premium CPMs help fulfill revenue goals and campaign guarantees, so it’s vital that media companies take full advantage of the opportunity. According to Ezoic’s ad revenue index, the fourth quarter (specifically November & December), garners the highest online ad rates of the year. IRIS.TV’s…

A Marketer’s Thanksgiving

This Thanksgiving, I’d like to take an opportunity to show immense gratitude for the many gifts that we marketers have received this year. First and foremost, I am thankful for an opportunity to have a direct, one-to-one conversation with our customers. Previously, we did not have the tools to do that. We had to resort to inferior tools to communicate with our customers. It started with print and TV ads, and got a little better with search and social media ads. However, messages were still targeted at broad customer…

Digilant Releases New Holiday Media Planning Guide

Shopping Data & Insights for Planning Effective Programmatic Campaigns Digilant, a global provider of programmatic ad buying solutions and services, released a report that captures relevant data for advertisers and media buyers about Holiday shoppers' consumer behavior and motivations to help brands make their marketing investments more profitable. Long gone are the days when Thanksgiving was just a day to give thanks and celebrate with family and friends; today, especially to retailers as well as…

Survey: Consumers Value Mobile Holiday Campaigns, Yet Digital Marketers Are Missing Opportunities

YouAppi Survey Finds That 60 Percent Of Businesses Prefer In-App Purchases For The Holidays While Only Five Percent Of Consumers Do YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced the results of a comprehensive survey that evaluated US consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While 95…

Zaius Study Reveals 40% Retail Marketers are Overlooking Omnichannel This Holiday Season

86 Percent Fail To Engage Customers At Every Purchase Location Zaius, the leading B2C CRM that delivers real-time, cross-channel marketing automation and attribution built on a single customer view, announced the release of its 2017 Holiday Marketing Report, highlighting what’s on hundreds of retail marketers’ minds as the holiday season approaches. The study helps ecommerce and retail companies understand which marketing priorities and distribution strategies to focus on during one of the busiest and potentially most…