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Holiday Shopping marketing trends

Holiday Shopping Has Moved Online. Here’s How Small Businesses Can Compete

The battle for holiday shoppers will be won or lost online this year. While brick-and-mortar operations struggle in the face of a resurgent pandemic, e-commerce continues to skyrocket. Online sales for the second quarter of 2020 topped $200 billion, a 37% increase over the previous quarter. It is not just the e-commerce giants that are reaping the benefits from this changed landscape, however. Third-party sellers on Amazon, most of which are small and medium-sized businesses, saw $3.5 billion in sales on Prime Day – a 60%…

Quick-Win Marketing Strategies for the COVID Holiday Season

It goes without saying that holiday season 2020 is going to look very different from that of previous years’. Not only are we in the middle of a pandemic that has people struggling, we’re also in the midst of an election, a postal crisis, and a fire-storm-hurricane season. Hitting your audience over the head with mass emails about discounts might not be the best strategy and could even end up looking tone-deaf. But that’s not to say discounts are not the way to go. This year, more than ever, marketers need to be…