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Talon Outdoor’s Plato Platform Now Offers Precision Out of Home Campaign Planning for Companies in Regulated Categories

Plato ensures that all OOH buys and creative content are compliant with advertising regulations and laws for regulated categories Talon Outdoor, a leading independent Out of Home (OOH) media specialist, announced that Plato, its OOH planning and buying platform, has expanded to provide precision campaign planning for marketers operating in industries where advertising activities are regulated and controlled. Key regulated categories of focus for Talon include nicotine, cannabis, alcohol, gambling and others. In addition…

Out of Home Advertising Community is #SendingLove across the Globe in the World’s Largest User-Generated Digital Out of Home Campaign

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions at home Talon Outdoor and the Out of Home advertising community have launched "#SendingLove" a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. The campaign runs on advertising space donated by over 70 media owners across 153 cities making it the…