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hyper-personalized

Databook Secures $5 Million Seed Funding from Threshold Ventures

"Moneyball for Sales" AI-driven Platform Combines Intent Data and Real-time Insights to Drastically Boost Enterprise Sales Performance Databook, the AI-powered, enterprise customer intelligence platform, announced the company has secured a $5 million seed round led by Threshold Ventures. Josh Stein, Managing Partner at Threshold, will join Databook's Board. The funding will be used to scale Databook's product and go-to-market teams to tackle the customer intelligence market, projected by MarketWatch at $5 billion by 2022.…

Accenture Interactive Announces Intent to Acquire French Data Marketing Firm Sutter Mills

Expanding Its Capabilities in Data-Driven Marketing Strategy, Adtech and Martech Would Strengthen Accenture Interactive’s Ability to Help Brands Deliver Hyper-Relevant Experiences at Scale Accenture has agreed to acquire Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients. The acquisition requires prior consultation with the relevant works councils and would be subject to customary closing conditions. Financial terms of the transaction are not disclosed.…

Armsprime Media Launches the Viral Bhayani App

Armsprime Media Pvt. Ltd. a tech-based media company that builds and produces apps for celebrities and social media influencers proudly announces the launch of “The Viral Bhayani App”. One of the world’s most followed paparazzi photographers launches an app that promises to be your one stop destination for Bollywood entertainment. Saurabh Kushwah, Founder & CEO quotes: “It gives us great pleasure to announce the launch of The Viral Bhayani App. As a company, we look to diversify our portfolio of social influencer…

Lattice Engines Launches Next Generation Always-On Campaigns App for Marketo

Lattice Engines, the world's first and largest B2B Customer Data Platform, announced that it has launched the Lattice Audience Activation App for Marketo. The new app enables Marketo customers to engage buyers with hyper-personalized messages using always-on engagement campaigns. Lattice Engines is a member of LaunchPoint by Marketo as part of the Accelerate partner program. "Marketing teams need their own single source of truth so they can get a deeper understanding of their customers and for creating audiences for 1:1…

Certain Unveils New Platform Offering First Real-Time Event Data Integration

Certain Signal Allows Marketers to Unleash True Power of Event Data with Hyper-Personalized Attendee Engagement at Scale Certain, an industry leader in enterprise event automation, unveiled Certain Signal an industry-first event data integration solution. Certain Signal empowers sales and marketing teams to take intelligent, real-time action on data captured before and during an event. Given the massive investment put into events, marketers feel the pressure to achieve transformative results and prove return on…

Calabrio Releases Its Latest Analytics-Fueled Customer Experience Intelligence Suite

Transformational Redesign and Embedded Analytics Puts AI-Driven Insights and Unique KPIs at the Fingertips of Users Calabrio, the customer experience intelligence company, introduced a new version of its Calabrio ONE suite at Enterprise Connect in Orlando, Florida. Calabrio ONE version 11 reimagines the workforce optimization (WFO) user experience, allowing business users of all backgrounds to intuitively consume and act upon data with less effort and more precision by embedding analytics and business-driven visual…