New IAB Report Reveals Data Sources that Inspire Creativity and Reduce Digital Ad-Spend
Lack of Data-Led Creativity the Leading Cause of Wasted Digital Ad-Spend, Says New IAB Report
IAB Report demonstrates how brands can harness data to influence the creative communications process
The key is to foster a data-driven philosophy across teams
In their recent report, The Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee, has revealed that poor data application in the creative process is leading to a significant wastage in digital ad spend. The whitepaper…