Of the many lessons we learned in 2018, one, in particular, is abundantly clear: we can no longer advertise at …
IAB Tech Lab Launches Podcast Measurement Compliance Program
NPR & Rawvoice/Blubrry Earn First Seals of Compliance The IAB Technology Laboratory Podcast Measurement Compliance Program has entered the marketplace …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers have compiled a bulletin …
IAB Singapore Becomes IAB SEA+India to Usher New Era of Growth
New Regional IAB Singapore to Promote Global Standards & Best Practices Following IAB Singapore’s sevenfold growth in the last four …
SRAX and BIGtoken’s Kristoffer Nelson Joins Board of the IAB Data Center of Excellence
SRAX Signs on as “Title” Sponsor of the IAB Data & Mobile Symposium in December Kristoffer Nelson, COO of SRAX, and …
YouAppi Capitalizes On 400 Percent Revenue Growth In Brand Video
YouAppi Expands 360 Platform To Include A Private Marketplace, Native In-App Video Ads, In-App Playable Ads And Connected TV Ads …
IAB Names Susan Hogan Senior Vice President of Research & Measurement
Hogan to Lead Market-Making Industry Research & Media Measurement Initiatives The Interactive Advertising Bureau (IAB) announced that Susan (Sue) Hogan …
Fluent, Inc. Joins the ANA Council for Data Integrity & IAB’s Data Transparency Standards Group
Fluent, Inc., a leading data-driven performance marketing company, announced that it has joined the ANA Council for Data Integrity and …
Michael Texidor & Breda O’Reilly to Serve in Key Leadership Positions at IAB
The Interactive Advertising Bureau (IAB) announced that Michael Texidor has been promoted to Vice President, Learning and Development, and Breda …
Marketing Vetaran and Brand-Builder Sarah Hofstetter to Join comScore as President
Sarah Hofstetter Has Advised Marketing Executives From Coca-Cola, Mondelēz International, MINI, NBCUniversal, Nestlé, and Pernod-Ricard Today, comScore announced that Sarah Hofstetter, former CEO …
TechBytes with Matt Harada, GM Data, Sovrn Holdings
Matt Harada GM Data, Sovrn AI is a potent tool to combat the Fake News menace. Publishers are looking for …
How Adding Audio Advertising to Your Channels Will Mute the Competition
In the not-so-distant past, advertisers aiming to reach audiophiles had a straightforward task. Depending on their target audiences, they’d negotiate …
A Marketer’s Glossary to Blockchain
Blockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by …
SteelHouse Announces Industry First – Verified Visits Attribution
Reveals Full Value of Ads That Meet the IAB Viewable Standard SteelHouse, a leading advertising software company, announces the broad …
Digital Media Solutions Acquires Digital Performance Advertising Network W4
Acquisition Brings Extensive Online Ad Distribution Strength to Clients with W4’s Broad Reach and Proprietary Technology Stack Digital Media Solutions, …
TechBytes with Lee Walsh, Regional Managing Director, NewBase
Lee Walsh Regional Managing Director, NewBase Programmatic advertising is a fascinating technology. Each geography is growing at its own 'sweet' …
Jim Norton, Premium Publishing and Tech Leader, to Serve As IAB Executive-in-Residence
Former IAB Board Chairman & Condé Nast Executive to Advance Trade Group’s ‘Direct Brand’ Economy Initiative The Interactive Advertising Bureau …
Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study
Expansive Test Featuring Multiple Formats KPI’s, Execution Platforms and Publishers Shows up to 10x Improvement Through Multi-Vendor Supply Path Optimization The optimal …
What Platforms Can Do To Increase Transparency For Publishers
It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views …
TechBytes with Arndt Groth, President, Smaato
Arndt Groth President, Smaato Not monetizing your app means you are missing out on serious revenue from your 'best' mobile …