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IAB and IAB Tech Lab Create Vital New Role: Angelina Eng Joins as First-Ever VP of Measurement and Attribution

Experienced Agency Executive to Oversee Global Standards and Best Practices for Digital Marketing IAB and its sister organization IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global nonprofit research, development, and standard-setting consortium, announced the appointment of advertising industry veteran Angelina Eng as Vice President of Measurement and Attribution. Eng, who has held senior positions at Morgan Stanley, Merkle, and Dentsu Aegis, is one of the first leaders at any major media and…

IAB Names Brad Berens Editor-in-Chief and SVP

In Newly Created Role, Berens to Lead IAB Centers of Excellence, Research Teams, and Oversee Programming for IAB Events The Interactive Advertising Bureau (IAB) announced that Brad Berens has been named Editor-in-Chief and SVP. In the newly created role, Berens will be in charge of IAB's agenda-setting, research, and thought-leadership activities. In this construct, he will oversee IAB's Centers of Excellence, the programming for IAB Events, and the IAB's web site, mobile app, podcast, video, and other content channels.…

COVID-19: Redesigning the NewFronts for Flexibility and Streaming

With uncertainty over the COVID-19 virus growing, IAB is introducing new tools and channels to enable the digital marketing and media industry to interact and transact during the annual Digital Content NewFronts marketplace. IAB's plan is to add a video-streaming option to let consumer brands, advertising agencies, and publishers design their individual events and meetings to fit their business needs, and facilitate decision-making and buying. MarTech Updates: Affinity Acquires Nudge.ai; Brings AI to the Center of…

Marketing without Data

With new legislation on the horizon, what does a future with restricted data mean for marketers? Unless you have been under a rock, or not reading your industry press, you will no doubt be aware of California’s attempt to protect its flock with stricter data privacy laws under The CCPA slated for 2020. Others have quickly followed suit with more than fifteen state proposals and a plethora of federal ones that could result in a further complicated patchwork of compliance controls. On top of legislation, consumer…

IAB Names David Cohen President

Former Agency Leader Will Drive Strategy, Growth and Operational Excellence for Digital Trade Association; Will Bring the Entire Marketing-Media Ecosystem Together The Interactive Advertising Bureau (IAB) announced that David Cohen has been named President, the number two position at the influential digital marketing and media trade association, where he will focus on strategy, growth, and operational excellence. He will assume the role effective April 1, 2020, reporting to Chief Executive Officer Randall Rothenberg.…

Trinity Audio Joins IAB Audio Committee and ‘Verified by TAG’ Program

Trinity Audio, the leading audio content platform, is now a member of the Interactive Advertising Bureau (IAB) Audio Committee - a group of select media companies, brands and technology firms working on developing solutions that improve the interactive audio advertising and marketing ecosystem. The Audio Committee׳s goal is to establish industry guidance by creating standards and best practices to help bring clarity to the audio marketplace. Marketing Technology News: TEKLYNX Awarded 2020 Stevie® for Historic Customer…

IAB Unveils the Now and Future of Video, Audio, and Streaming at Totally Revamped 2020 NewFronts

The “New NewFronts” will Showcase Eight Days of Groundbreaking Digital Content, Advertising Opportunities, & Education This year’s IAB NewFronts have been reimagined to address the explosion of new streaming content, data, targeting, and measurement options now available to buyers and sellers. From April 27 through May 6 in New York City, industry leaders will come together to develop relationships that ignite collaboration, strategic discussion, and generate unique ideas to address this radically new and modern content…

Thunderhead Announces Thunderbay – The First Comprehensive AI for Journey-Driven Engagement

Thunderhead, the global leader in enterprise technology for customer engagement and journey orchestration, announced , at the Constellation Ambient Experience Summit (#AXS2020), the impending launch of a new suite of journey-based AI capabilities named ThunderBay. Speaking at the event, Thunderhead’s Chief Product Officer, Ray Gerber, revealed that over the past three years the company has been investing heavily in its AI strategy and has developed a new set of ground-breaking journey and customer behavior analytics for…

MarTech Interview with Johanna Bauman, Chief Marketing Officer at PubMatic

"Programmatic advertising is becoming a key driver of monetization for publishers across devices, with mobile apps and OTT publishers increasingly embracing programmatic strategies." My Journey in Tech Hi Johanna. Tell us about your journey into Marketing Technology and how you arrived at PubMatic.  I am a data-driven marketer at heart, and the tech industry gives me the opportunity to marry the analytical and artistic sides of my brain in order to tell engaging stories about our products and services. There are few…

Marfeel Announces AdDealer Technology that Optimizes Mobile Ad Placement For Maximum ROI Impact

AdDealer Measures the Frequency, Proximity, and Level of Aggression of Each Ad Impression Marfeel, the publisher platform that optimizes the traffic, engagement, and monetization of publishers' mobile websites, today announced their advertising technology named AdDealer that optimizes mobile ad placement for maximum ROI impact. AdDealer uses an algorithm to place ads in the right location, at the right time, measuring frequency, proximity and the level of aggression of each ad impression to increase publisher revenue.…

IAB “250 Brands to Watch” Identifies the Most Disruptive US Direct-to-Consumer Brands and Services

IAB has unveiled the most disruptive, influential DTC brands. More than 3,500 brands were analyzed before IAB narrowed the list to the most important 250 direct-to-consumer products. This year, for the first time ever, 100 service companies were added. "These brands epitomize the growing disruptor brand economy, representing the leading edge of business development across the U.S. and globally," says IAB CEO Randall Rothenberg. "We watch these brands because their business model, personalized relationships with consumers…

Quantcast and Kochava Partnership Delivers Combined Web and Mobile App Solution for CCPA

Consumers Can Now Make Privacy Decisions Wherever They Engage With Brands and Publishers Online; New Platform Compliant With IAB CCPA and GDPR Frameworks Quantcast, the audience intelligence company and leader in consent management, and Kochava, the industry leader providing real-time data solutions for mobile and connected devices, announced a partnership to deliver compliance support for the California Consumer Privacy Act (CCPA) across web and mobile apps. “As new laws like CCPA emerge, Quantcast is continuing to…

Troy Young, President of Hearst Magazines, Named Chairman of IAB Board of Directors

Kirk McDonald of Xandr to Serve as Vice Chairman New Board Members Include Brand Leaders from General Motors and ThirdLove & Top Executives from AccuWeather, Amazon Advertising, Google, IBM Watson Advertising, LiveRamp, Meredith Corporation, Rakuten Marketing, Samsung Ads, and Xandr IAB, the national trade association for the digital media and marketing industries, announced that it has elected Troy Young, President of Hearst Magazines, as Chairman of the trade organization's Board of Directors. Young has served as the…

Outbrain Co-Authors New IAB Report on Short Term vs. Long Term Profitability

The Report Addresses How This Issue Impacts Revenue Strategies of Online Media Publishers and Their Advertising Goals Outbrain, the world's leading discovery and native advertising platform on the open web, announced today that it has partnered with the IAB, in collaboration with AdRizer and The E.W. Scripps Company, to introduce a best practices guide for publishers on Short Term vs. Long Term Profitability. The report addresses how publishers can find a healthy, audience-centric balance of both, without letting the…

Anonos to deliver keynote speech on Pseudonymisation at PrivSec London 2020

New '5th Cookie' industry-group plans also set to be announced An industry discussion on pseudonymisation is set to lead the agenda on day two of PrivSec London 2020 this week. Magali Feys, Chief Strategist - Ethical Data Use at Anonos, the leading data privacy and enablement technology provider, is set to deliver a keynote speech on Wednesday 5th February 2020 titled: It Is Possible: Maximising Data Value, Privacy & Security with Pseudonymisation. The GDPR highlights newly defined pseudonymisation, as a…

Cross-Industry Group Proposes GDPR-Grounded Model for Compliant AdTech

Anonos, the leading data privacy, and enablement technology provider, Acxiom®, the data, and technology foundation for the world's best marketers; and the Information Accountability Foundation (IAF), the preeminent global information policy think tank, announced the formation of a '5th Cookie' working group that supports exploration of using GDPR recommended technical and organizational safeguards to enforce greater accountability and ethics across the AdTech real-time bidding (RTB) ecosystem. Legitimate Interest-Based…

Lacking Final REGS, Ad Industry Urges CA AG to Delay Enforcement of New Privacy Law

4A’s, AAF, ANA, IAB, NAI Cite Uncertainty Around Open Issues in Draft Guidance, Additional Time Needed for Companies to Implement Final Regs Five of the nation’s largest advertising trade associations urged California Attorney General Xavier Becerra to delay his office’s enforcement of the California Consumer Protection Act (CCPA), so thousands of covered companies have the time necessary to review and implement the final regulations effectively, once they are released by his office. The 4A’s (American Association of…

Cross-Industry Group Proposes GDPR-Grounded Model for Compliant AdTech

GDPR Recommended Technology Safeguards Enable Democratized Digital Marketing Anonos, the leading data privacy and enablement technology provider, Acxiom, the data and technology foundation for the world’s best marketers; and the Information Accountability Foundation (IAF), the preeminent global information policy think tank, announced the formation of a ‘5th Cookie’ working group that supports exploration of using GDPR recommended technical and organisational safeguards to enforce greater accountability and ethics across…

Fluid Player Adds VR and VPAID Features

Fluid Player, the free, open-source, HTML5 video player has released two new features: VR (virtual reality) support and VPAID (video player ad-serving interface definition) support. Even though virtual reality is still in the early stages of ad format development and adoption, Fluid Player’s VR feature allows both publishers and advertisers to experiment with VR content/ad formats. Fluid Player supports monoscopic (equirectangular) videos with 360-degree view or in Cardboard view (for Google Cardboard.) Marketing…

Pandora, AdsWizz Earn TAG ‘Certified Against Fraud’ Seal

Both Companies Committed to Combat Fraudulent, Invalid Traffic for the Digital Audio Advertising Industry After over a year’s efforts, Pandora, working closely with AdsWizz, has been awarded the TAG “Certified Against Fraud” Seal by the Trustworthy Accountability Group. The TAG seal has become a baseline expectation for fraud prevention in the advertising industry, and it reassures buyers that Pandora is following anti-fraud best practices to combat fraudulent, invalid traffic and promote greater transparency in the…