IAB Archives — MarTechSeries

Sourcepoint Launches Consent Management Platform

Sourcepoint Announces the Launch of Consent Management Capabilities, the Latest Addition in Its Toolkit to Help Publishers Engage with Consumers

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MTS Staff Writer16 hours agoMay 24, 2018 0 31

Brand Safety, Guest Authors, Native & Programmatic Advertising, Video Advertising

Here’s How Marketers Can Avoid Brand Safety Violations

Online advertising has revolutionized the marketing industry, equipping brands with a powerful array of tools for audience targeting, customer acquisition,

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Inbal LaviMay 15, 2018, 7:19 pmMay 15, 2018 0 174

AI/ML, Native & Programmatic Advertising

Founding IAB Chairman Rich LeFurgy Joins LotLinx Board of Directors

Established Technology Advisor and Early LotLinx Investor Brings Years of AI and Data-Driven Experience to the Company LotLinx, the industry’s

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PRNewswireApril 26, 2018, 5:10 pmApril 26, 2018 0 118

Native & Programmatic Advertising, Sales & Marketing

AdLedger, IBM And Salon Media Deploy Blockchain Open Project For Advertising

AdLedger’s ‘Campaign Reconciliation’ Project Leverages a Shared Ledger to Deliver on Blockchain’s Promise of Higher Level of Transparency and Data

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prwebApril 19, 2018, 3:15 pmApril 19, 2018 0 202

Native & Programmatic Advertising, Video Advertising, Video Platforms

Telaria Attains 100% Ads.txt Compliance Across All Premium Video Supply

Telaria Bans Unauthorized Resellers to Help Publishers and Buyers Identify Legitimate Video Supply and Reduce Counterfeit Inventory Telaria, the leading video

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PRNewswireApril 18, 2018, 2:20 pmApril 18, 2018 0 164

Analytics, Brand Safety

comScore Receives Renewed Certifications from TAG for Its Efforts to Eliminate Piracy and Fraud

Certifications Highlight ComScore’s Ongoing Commitment to Brand Safety and Invalid Traffic Detection comScore announced the company received its certification renewal

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MTS Staff WriterMarch 29, 2018, 9:01 pmMarch 30, 2018 0 119

Native & Programmatic Advertising, Sales & Marketing

Pandora to Acquire Leading Digital Audio Ad Tech Firm AdsWizz

The Acquisition Will Create The Largest Digital Audio Advertising Ecosystem Globally Pandora, the largest music streaming service in the US

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MTS Staff WriterMarch 24, 2018, 3:31 pmMarch 24, 2018 0 134

Native & Programmatic Advertising

Programmatic Skills Development Programme Launched To Address Adtech Skills Demand

Specialized Programmatic Skills Development in Digital Capabilities Is One of the Key Pillars of the Professional Services Industry Transformation Map

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Sudipto GhoshMarch 21, 2018, 9:15 pmMarch 21, 2018 0 339

Analytics, Guest Authors, Native & Programmatic Advertising

Ad Blockers: Take a Page from Video Game Advertisers

The digital ad industry went into a collective meltdown over news that Safari, Apple, and Chrome were making moves to integrate

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Dirk JacobsFebruary 15, 2018, 4:45 pmFebruary 15, 2018 0 720

Data Management Platforms

‘IAB 250 Powered by Dun & Bradstreet’ List Unveiled to Identify ‘Direct Brands’

First Annual ‘IAB 250 Powered by Dun & Bradstreet’ List Leveraged Economic Data from Dun & Bradstreet and Cultural Indicators from

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Sudipto GhoshFebruary 12, 2018, 10:19 pmFebruary 12, 2018 0 1000

Native & Programmatic Advertising

IAB Launches Programmatic Training Program for Marketers, Media Buyers & Ad Sales Professionals

‘Programmatic 360: Automation Decoded’ Taps Into Industry Experts for the Skills and Tools Needed to Master the Programmatic Landscape The

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MTS Staff WriterFebruary 7, 2018, 11:10 pmFebruary 7, 2018 0 458

Video

IAB & 4A’s Release Terms and Conditions Addendum for Long-Form Video

Draft Open for 30-Day Public Comment The Interactive Advertising Bureau (IAB) and 4A’s (American Association of Advertising Agencies) today released a set

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PRNewswireJanuary 5, 2018, 12:43 amJanuary 5, 2018 0 531

Native & Programmatic Advertising

Digital Ad Spend Increases 23% YoY Hitting Record-Breaking High of $40.1 Billion

According to IAB Internet Advertising Revenue Report, Significant Advertising Investments from Small & Medium-Sized Businesses is Fueling the Growth of

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MTS Staff WriterDecember 26, 2017, 7:35 pmDecember 26, 2017 0 849

Mobile Advertising, Video Advertising

Receptiv Launches Reveal, a Proprietary Out-Stream Video Product for Mobile Publishers

Reveal Is The Industry’s First Mobile Outstream Video Product Built To Meet User-Optimized Standards Of IAB And Coalition For Better

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Sudipto GhoshNovember 16, 2017, 8:13 pmNovember 16, 2017 0 418

Analytics

Equifax Unveils Data-driven Marketing Capabilities to Help Brands Drive Maximum Customer Value

Powerful Data, Technology, and Analytical Expertise Combined to Solve Multi-channel Marketing Challenges Equifax Inc., a global information solutions provider, today

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PRNewswireAugust 16, 2017, 11:30 pmAugust 17, 2017 0 619

Interview with Ken Leren, Founder, Tech Essence

Interview with Christine Jacobs Pribilski, VP, Worldwide Marketing, IBM

Interview with Daina Middleton, CEO, Ansira

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

Interview with Jon Clarke, CEO, Cyance

TechBytes with Jeri Kelley, Sr. Product Strategist, Oracle Commerce Cloud

UnGagged TechBytes with Greg Gifford, Vice President of Search, DealerOn

TechBytes with Jeremy Finch, Product Marketing Manager, Adobe

TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Fireside Chat with Evan Liang

Buy versus Build: What Should You Really Do with Tech Stack?

GDPR Deadline Will Open the Door for Data Transparency

How The Next Generation of Affiliate Marketing is Driving the Digital Future

The Future of Artificial Intelligence: Is Your Job Under Threat?

Chatbots are the new HR Managers

GDPR is Coming: Monetate Names Dave Swarthout as Data Protection Officer

Five Disruptive Trends in Social Media Marketing Strategies

Shopping Elsewhere™ Adds Precision and Relevance to Your Targeting Campaigns

Adobe Set to Acquire Magento Commerce for $1.68 Billion

Bedrock Data Fusion Expands to More SaaS Systems with New Connector Release

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