Both Companies Committed to Combat Fraudulent, Invalid Traffic for the Digital Audio Advertising Industry After over a year’s efforts, Pandora, …
IAB President Patrick Dolan Announces Departure After 13 Years at Digital Industry Trade Association
Organization Launches Search for Successor to Lead Strategy, Strategic Marketing, and Revenue The Interactive Advertising Bureau (IAB) announced that the …
IAB Names Sales and Business Development Leader Rick Berger Vice President of Member Engagement
IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales leader Rick Berger …
TechBytes with Sergio Serra, Senior Product Manager of Supply and Programmatic at InMobi
Could you tell us about your role and responsibilities at InMobi? I’m the Product Manager for the SSP strategic business …
U.S. Digital Ad Revenue Climbs to $57.9 Billion in First Half 2019, up 17% YOY, According to IAB Internet Advertising Revenue Report
Report Cautions: Patchwork of State Data Regulations Could Impede Growth in 2020 U.S. digital advertising revenues reached $57.9 billion during …
MarTech Interview with Lynn Browne and Mollie Kehoe, Co-Founders at BrandVerge
How did you get into technology? What inspired you to start BrandVerge? Lynn: I think what really inspired us to …
AdTech Pro Alex Gardner of Index Exchange Chats About #DMEXCO 2019
We chatted with Index Exchange’s Chief Revenue Officer, Alex Gardner about his expectations from DMEXCO 2019, and why AdTech professionals …
IAB Names Digital Publishing & Mobile Leader Zoe Soon Vice President for Mobile
IAB, the national trade association for the digital media and marketing industries, named digital publishing and mobile product expert Zoe …
Digital Marketing Institute and the IAB Join Forces to Empower Lifelong Learning and Career Advancement
The Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, and the IAB, the national trade …
TechBytes with Susan Borst, VP of Mobile at IAB
How should B2B Marketers work with AdTech platforms to boost ABM outreach? The key to effective partnerships with AdTech platforms …
IAB Names Veteran Digital Industry Leader Sheryl Goldstein Senior Vice President of Marketing and Member Investment
IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales and strategy leader …
US Podcast Ad Revenues Hit Historic $479 Million in 2018, an Increase of 53% over Prior Year, According to IAB & PwC Research
Podcast Ad Market Forecasted to Surpass $1 Billion By 2021 In 2018, marketers spent $479 million to advertise on podcasts …
US Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet Advertising Revenue Report
Record-Breaking Digital Marketing Spend Represents 22% Year-Over-Year Growth US digital advertising revenues in 2018 reached an all-time historic high of …
IAB Podcast Measurement Compliance Certifies Voxnest Audience Network
Podcasting solution provider Voxnest, announced its Voxnest Audience Network (VAN), a first-of-its-kind marketplace for in-audio advertising inventory, is now IAB …
Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018
Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has …
The End of Interruption: IAB Rolls out New Advertising Best Practices
Of the many lessons we learned in 2018, one, in particular, is abundantly clear: we can no longer advertise at …
IAB Tech Lab Launches Podcast Measurement Compliance Program
NPR & Rawvoice/Blubrry Earn First Seals of Compliance The IAB Technology Laboratory Podcast Measurement Compliance Program has entered the marketplace …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers have compiled a bulletin …
IAB Singapore Becomes IAB SEA+India to Usher New Era of Growth
New Regional IAB Singapore to Promote Global Standards & Best Practices Following IAB Singapore’s sevenfold growth in the last four …
SRAX and BIGtoken’s Kristoffer Nelson Joins Board of the IAB Data Center of Excellence
SRAX Signs on as “Title” Sponsor of the IAB Data & Mobile Symposium in December Kristoffer Nelson, COO of SRAX, and …