IAB

As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector continues to show tremendous resilience.  In fact, according to the newly released "IAB Internet Advertising Revenue Report," conducted by PwC, digital advertising revenues increased by 12.2% in 2020 compared to 2019. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint "The second half of 2020 made up for the rather abrupt drop in advertising revenue…

NBCUniversal's Krishan Bhatia Elected Vice Chair New Board Members Include Top Executives from Unilever, Google, and the National Football League The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, today announced that it has elected Gina Garrubbo, President and CEO of National Public Media, as Chair of the trade organization's Board of Directors. Garrubbo has served as the IAB Board's Vice Chair since August 2020 and as the Co-Chair of the IAB Audio…

Industry Leaders Identify Pressing Challenges for the Future Growth of Digital Marketing The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the release of "IAB Outlook: 2021 Digital Ad Ecosystem," the IAB-commissioned PwC report. Marketing Technology News: Customizing the Customer Experience in the Recovery Era Unveiled at the IAB Annual Leadership Meeting today, IAB Outlook: 2021 builds on this year's theme "The Great Reset," providing…

Digital creative company Craftsman+ is announcing the launch of its anticipated Interactive Ad Builder (IAB), filling the surging demand for more engaging ad units. Building on the company's reputation for high quality, performance-driven mobile ads, the Craftsman+ IAB empowers marketers to take control of their ad production and build custom, interactive content in an easy-to-use, no-code environment. Marketing Technology News: RTB House Wins 2021 Best Places To Work Award While personalized ads drive results, the…

Names Pierre-Drews as Senior Vice President of Marketing and Communications and Murray as Vice President for Public Policy Interactive Advertising Bureau (IAB) announced today that Carryl Pierre-Drews has been named Senior Vice President of Marketing and Communications and Jeff Murray has joined as Vice President for Public Policy. Pierre-Drews will report directly to IAB's CEO David Cohen and Murray will report to Dave Grimaldi, Executive Vice President, Public Policy. "At IAB, Carryl will bring her passion for…

It’s been proven that data-driven digital marketing is most successful when delivering personalized messaging to specific customer segments. Today’s consumers are demanding more relevant and assistive ad experiences than ever before. Yet, when it comes to video advertising, marketers often consider it a limited format to drive mass reach, brand awareness, and consideration. Marketers run the same ad created for television in digital no matter the context. This can be a drastically different environment whether the…

When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences. Amid rapid technological advances, the last decade alone has seen the emergence of novel customer channels and opened the path towards previously inaccessible markets—not only in terms of geography, but also in terms of mediums—be it mobile, web, or social media. Now, we’ve reached the…

Historic 2020 event sets the table for a unified video marketplace Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced today that the 2021 IAB NewFronts will provide buyers and sellers a holistic video marketplace inclusive of video across every screen. "Buyers could not have been more clear coming out of the 2020 NewFronts: they want to move the video marketplaces closer together to make it easier to buy. As the definitive marketplace for digital…

Sensory mobile advertising company, Adludio has partnered with Inskin Media who now exclusively represent Adludio products in Australia, enabling marketers to have direct access to Adludio’s premium and engaging ad units built specifically for mobile audiences. As Australians shift from being desktop users to avid mobile users, mobile advertising now makes up a significant portion of all advertising in the region. In its latest report, the Australian IAB reported a 28.4% increase in mobile advertising including search and…

Research finds 84% of consumers feel advertising within the news increases or maintains brand trust News has always played a critical role in the lives of consumers. In 2020, the importance of timely, trusted news was amplified as everyone sought updates related to the global pandemic, social injustice, economic uncertainty, and the impending Presidential Election. Marketing Technology News: Dynamic Yield and e-Spirit Expand Partnership However, while news outlets experienced record viewership, readership, and…

Drive-to-store advertising campaigns activated through TabMo’s cross-channel platform Hawk show a 70% average uplift of in-store traffic. This is a key finding of the first benchmark survey to analyse the results of campaigns using TabMo’s In-Store Impact, launched earlier this year.  The solution provides real-time data on the increase in physical store visits generated by specific advertising activity. Marketing Technology News: Metadata.io Sweeps as Leader in G2’s Account-Based Advertising Category Other key…

Partnership with Vibenomics extends AOOH offering to reach in-store retailers at the point-of-purchase Vistar Media, the leading global provider of software for Digital-Out-of-Home (DOOH), is launching the first real-time bidding exchange for Audio-Out-of-Home advertising (AOOH). This offering is available via Vistar’s open exchange or through private marketplace (PMP) deals. Earlier this year, Vistar partnered with Vibenomics, a location-based AOOH advertising and experience company, to embrace AOOH and all that it…

Tablet-based Rideshare Ad Platform Anticipates Growing Demand for Premium Video Inventory Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles, announced further international expansion, new capabilities and evidence of continued recovery in the rideshare economy as the company prepares for accelerating demand in 2020 and 2021. The expansion comes as Octopus’ viewership and engagement metrics continue to recover from the initial shock of the Covid-19 pandemic, with screen…

Former Experian Marketing Services President and GM Will Lead Infutor Strategy and Product Management to Accelerate Identity Resolution Expert Innovation Consumer identity management expert Infutor announced that data and marketing veteran Kevin Dean has joined Infutor as Chief Operating Officer where he will oversee and lead all product initiatives, as well as drive strategic growth. With more than 30 years of data marketing and information services leadership experience, Dean was most recently the president and general…

The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the appointment of David Cohen, its current President, as Chief Executive Officer (CEO), effective September 15, succeeding Randall Rothenberg, who will remain at IAB as Executive Chair through 2022. "In less than a year as President of IAB, David Cohen has vastly increased the size of our media marketplaces, brought an unprecedented number of industry captains into our leadership councils,…

Governing Group of Industry Leaders Includes 4A’s, ANA, IAB, IAB Tech Lab, NAI, WFA, P&G, Unilever, Ford, GM, IBM, NBCUniversal,IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding…

The IAB Podcast Upfront 2020 goes virtual for the first time, building on IAB’s successful digital NewFronts format IAB Podcast Upfront returns this year from September 9 to 11, showcasing the newest in digital audio from over 20 major presenters. For the first time, the Upfront will be a virtual event. The IAB Podcast Upfront is the only marketplace designed for advertisers and media buyers to preview the latest podcast programming from the biggest names in digital audio. The event will educate and raise awareness…

Offering inventory from 120 top Indian publishers, mCanvas enables advertisers to buy experiential rich-media and interactive video ads via Adobe Advertising Cloud mCanvas, the experiential storytelling ad platform for small screens, today announced that it is now integrated with Adobe’s Demand Side Platform – Adobe Advertising Cloud, the end-to-end, independent platform for managing advertising from planning, buying, measurement to optimisation. Marketing Technology News: Entravision Appoints Stephen Chung as Chief…

IAB's Latest Podcast Advertising Revenue Report Finds Brands Now Embrace Podcasts as Part of Annual Planning U.S. podcast advertising revenues near $1 billion in 2020, according to the fourth annual IAB Podcast Advertising Revenue Report prepared by PwC. The report projects that ad revenues will increase nearly 15% (14.7%) in 2020 despite COVID-19. Prior to the downturn caused by the pandemic, podcast ad revenue was estimated to grow by as much as 29.6% in 2020. Podcasts are gaining traction as part of brand annual…

This article is jointly authored by Orchid Richardson and Joe Pilla.