IAB

Paramount's John Halley Named Vice Chair, to Help Drive Industry Evolution The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced that it has named Alysia Borsa, Chief Business Officer and…
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IAB Expands Senior Team Naming Jack Koch Senior Vice President, Research & Insights, and Chris Bruderle as Vice President, Industry Insights and Content Strategy The Interactive Advertising Bureau (IAB), the digital media and marketing…
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Announces Details for Flagship Events Including In-Person Annual Leadership Meeting (ALM), IAB Public Policy and Legal Summit, IAB NewFronts, and IAB Podcast Upfront Returning Bigger and Better, IAB PlayFronts will be a…
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Federal Agency Exceeding Its Authority, Jeopardizing Internet Jobs and Economy The Federal Trade Commission (FTC) is flouting Congress and its own rules with an Advanced Notice of Proposed Rulemaking (ANPR) that could severely restrict the…
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Carrefour Group and Publicis Groupe announce their intention to create a joint-venture to address the booming retail media market in Continental Europe and Latin America. Retail Media is the fastest-growing channel for media spend,…
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IAB Privacy's Multi-State Privacy Agreement Provides Updated Contractual Framework to Ensure Privacy Compliance Across State Privacy Laws Tech Lab's US State Privacy Signals Introduced as Part of the Global Privacy Platform to Support…
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Leading Event for Brands, Media, and Investors to Tackle the Most Pressing Issues Impacting Businesses in Today's Economy Featured Speakers Include: Adidas, Harry's, Macy's Media Network, Meta, Sam's Club, ThredUP, Unilever, and many more…
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The Leader in Intrinsic In-game Advertising Takes Another Step Forward in Bringing Seamless, Non-disruptive Ads to the Gaming Experience Frameplay, the global leader in enabling intrinsic in-game advertising, announced a new partnership…
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Ethical Artificial Intelligence will backbone this leading-edge AdTech innovation Scanbuy, a global leader in mobile engagement and digital advertising, announced the launch of ExtendedAudiences™ for CPG brands and agencies.…
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Attendees will Learn How to Leverage the Latest Data and Technology Approaches to Understand Audiences, Scale their Business, and Drive Business Performance in a New Addressable World The Interactive Advertising Bureau (IAB), the digital…
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IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology Today, leading companies committed to improving fairness in marketing campaigns. The initiative, announced at the Cannes Lions International Festival…
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Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement…
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Move highlights optimism that TCF can overcome overcome its current problems and strengthen privacy protection on the open internet ID Ward announced their approved status as the latest Vendor to join IAB Europe’s Transparency and…
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Connected TV Makes Up Largest Ad Spend Amongst Digital Video Advertising Digital video advertising spend surged 49% in 2021 and is expected to increase an additional 26% to $49.2B in 2022, according to IAB's "2021 Video Ad Spend and 2022…
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Highest increase since 2006; a jump of $50B in a single year As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released "IAB Internet Advertising Revenue Report: Full Year 2021,"…
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Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced that it has achieved the Gold Standard 2.0 Certification in sell-side support from the Internet Advertising Bureau (IAB). Marketing Technology News:…
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Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has been awarded the Gold Standard 2.0 Certification by the IAB UK, the United Kingdom’s industry body…
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Industry Still Unprepared for Historical Measurement Practices to Disappear; First-Party Data Investments Flatline As Third-Party Data Investments Grow IAB's State of Data Report is raising alarm bells, indicating that advertisers are on…
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Today, Snigel announced their approved status as the latest Vendor to join IAB Europe's Transparency and Consent Framework. Snigel now holds the status as both an IAB-approved Vendor and CMP provider. Snigel is an award-winning…
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IAB Enables Agencies to Join its Board, Bringing All Digital Marketing and Media Stakeholders Together IAB announced that its board has approved Agency General Membership to all Advertising Agencies, with the same voting rights and…
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