We chatted with Index Exchange’s Chief Revenue Officer, Alex Gardner about his expectations from DMEXCO 2019, and why AdTech professionals …
IAB Names Digital Publishing & Mobile Leader Zoe Soon Vice President for Mobile
IAB, the national trade association for the digital media and marketing industries, named digital publishing and mobile product expert Zoe …
Digital Marketing Institute and the IAB Join Forces to Empower Lifelong Learning and Career Advancement
The Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, and the IAB, the national trade …
TechBytes with Susan Borst, VP of Mobile at IAB
How should B2B Marketers work with AdTech platforms to boost ABM outreach? The key to effective partnerships with AdTech platforms …
IAB Names Veteran Digital Industry Leader Sheryl Goldstein Senior Vice President of Marketing and Member Investment
IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales and strategy leader …
US Podcast Ad Revenues Hit Historic $479 Million in 2018, an Increase of 53% over Prior Year, According to IAB & PwC Research
Podcast Ad Market Forecasted to Surpass $1 Billion By 2021 In 2018, marketers spent $479 million to advertise on podcasts …
US Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet Advertising Revenue Report
Record-Breaking Digital Marketing Spend Represents 22% Year-Over-Year Growth US digital advertising revenues in 2018 reached an all-time historic high of …
IAB Podcast Measurement Compliance Certifies Voxnest Audience Network
Podcasting solution provider Voxnest, announced its Voxnest Audience Network (VAN), a first-of-its-kind marketplace for in-audio advertising inventory, is now IAB …
Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018
Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has …
The End of Interruption: IAB Rolls out New Advertising Best Practices
Of the many lessons we learned in 2018, one, in particular, is abundantly clear: we can no longer advertise at …
IAB Tech Lab Launches Podcast Measurement Compliance Program
NPR & Rawvoice/Blubrry Earn First Seals of Compliance The IAB Technology Laboratory Podcast Measurement Compliance Program has entered the marketplace …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers have compiled a bulletin …
IAB Singapore Becomes IAB SEA+India to Usher New Era of Growth
New Regional IAB Singapore to Promote Global Standards & Best Practices Following IAB Singapore’s sevenfold growth in the last four …
SRAX and BIGtoken’s Kristoffer Nelson Joins Board of the IAB Data Center of Excellence
SRAX Signs on as “Title” Sponsor of the IAB Data & Mobile Symposium in December Kristoffer Nelson, COO of SRAX, and …
YouAppi Capitalizes On 400 Percent Revenue Growth In Brand Video
YouAppi Expands 360 Platform To Include A Private Marketplace, Native In-App Video Ads, In-App Playable Ads And Connected TV Ads …
IAB Names Susan Hogan Senior Vice President of Research & Measurement
Hogan to Lead Market-Making Industry Research & Media Measurement Initiatives The Interactive Advertising Bureau (IAB) announced that Susan (Sue) Hogan …
Fluent, Inc. Joins the ANA Council for Data Integrity & IAB’s Data Transparency Standards Group
Fluent, Inc., a leading data-driven performance marketing company, announced that it has joined the ANA Council for Data Integrity and …
Michael Texidor & Breda O’Reilly to Serve in Key Leadership Positions at IAB
The Interactive Advertising Bureau (IAB) announced that Michael Texidor has been promoted to Vice President, Learning and Development, and Breda …
Marketing Vetaran and Brand-Builder Sarah Hofstetter to Join comScore as President
Sarah Hofstetter Has Advised Marketing Executives From Coca-Cola, Mondelēz International, MINI, NBCUniversal, Nestlé, and Pernod-Ricard Today, comScore announced that Sarah Hofstetter, former CEO …
TechBytes with Matt Harada, GM Data, Sovrn Holdings
Matt Harada GM Data, Sovrn AI is a potent tool to combat the Fake News menace. Publishers are looking for …