In the not-so-distant past, advertisers aiming to reach audiophiles had a straightforward task. Depending on their target audiences, they’d negotiate …
A Marketer’s Glossary to Blockchain
Blockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by …
SteelHouse Announces Industry First – Verified Visits Attribution
Reveals Full Value of Ads That Meet the IAB Viewable Standard SteelHouse, a leading advertising software company, announces the broad …
Digital Media Solutions Acquires Digital Performance Advertising Network W4
Acquisition Brings Extensive Online Ad Distribution Strength to Clients with W4’s Broad Reach and Proprietary Technology Stack Digital Media Solutions, …
TechBytes with Lee Walsh, Regional Managing Director, NewBase
Lee Walsh Regional Managing Director, NewBase Programmatic advertising is a fascinating technology. Each geography is growing at its own 'sweet' …
Jim Norton, Premium Publishing and Tech Leader, to Serve As IAB Executive-in-Residence
Former IAB Board Chairman & Condé Nast Executive to Advance Trade Group’s ‘Direct Brand’ Economy Initiative The Interactive Advertising Bureau …
Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study
Expansive Test Featuring Multiple Formats KPI’s, Execution Platforms and Publishers Shows up to 10x Improvement Through Multi-Vendor Supply Path Optimization The optimal …
What Platforms Can Do To Increase Transparency For Publishers
It’s no secret that the ad tech space has become crowded, with the convoluted digital supply chain obstructing publishers’ views …
TechBytes with Arndt Groth, President, Smaato
Arndt Groth President, Smaato Not monetizing your app means you are missing out on serious revenue from your 'best' mobile …
Sourcepoint Launches Consent Management Platform
Sourcepoint Announces the Launch of Consent Management Capabilities, the Latest Addition in Its Toolkit to Help Publishers Engage with Consumers …
Here’s How Marketers Can Avoid Brand Safety Violations
Online advertising has revolutionized the marketing industry, equipping brands with a powerful array of tools for audience targeting, customer acquisition, …
Founding IAB Chairman Rich LeFurgy Joins LotLinx Board of Directors
Established Technology Advisor and Early LotLinx Investor Brings Years of AI and Data-Driven Experience to the Company LotLinx, the industry’s …
AdLedger, IBM And Salon Media Deploy Blockchain Open Project For Advertising
AdLedger’s ‘Campaign Reconciliation’ Project Leverages a Shared Ledger to Deliver on Blockchain’s Promise of Higher Level of Transparency and Data …
Telaria Attains 100% Ads.txt Compliance Across All Premium Video Supply
Telaria Bans Unauthorized Resellers to Help Publishers and Buyers Identify Legitimate Video Supply and Reduce Counterfeit Inventory Telaria, the leading video …
comScore Receives Renewed Certifications from TAG for Its Efforts to Eliminate Piracy and Fraud
Certifications Highlight ComScore’s Ongoing Commitment to Brand Safety and Invalid Traffic Detection comScore announced the company received its certification renewal …
Pandora to Acquire Leading Digital Audio Ad Tech Firm AdsWizz
The Acquisition Will Create The Largest Digital Audio Advertising Ecosystem Globally Pandora, the largest music streaming service in the US …
Programmatic Skills Development Programme Launched To Address Adtech Skills Demand
Specialized Programmatic Skills Development in Digital Capabilities Is One of the Key Pillars of the Professional Services Industry Transformation Map …
Ad Blockers: Take a Page from Video Game Advertisers
The digital ad industry went into a collective meltdown over news that Safari, Apple, and Chrome were making moves to integrate …
‘IAB 250 Powered by Dun & Bradstreet’ List Unveiled to Identify ‘Direct Brands’
First Annual ‘IAB 250 Powered by Dun & Bradstreet’ List Leveraged Economic Data from Dun & Bradstreet and Cultural Indicators from …
IAB Launches Programmatic Training Program for Marketers, Media Buyers & Ad Sales Professionals
‘Programmatic 360: Automation Decoded’ Taps Into Industry Experts for the Skills and Tools Needed to Master the Programmatic Landscape The …