IAB

Move highlights optimism that TCF can overcome overcome its current problems and strengthen privacy protection on the open internet ID Ward announced their approved status as the latest Vendor to join IAB Europe’s Transparency and…
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Connected TV Makes Up Largest Ad Spend Amongst Digital Video Advertising Digital video advertising spend surged 49% in 2021 and is expected to increase an additional 26% to $49.2B in 2022, according to IAB's "2021 Video Ad Spend and 2022…
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Highest increase since 2006; a jump of $50B in a single year As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released "IAB Internet Advertising Revenue Report: Full Year 2021,"…
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Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced that it has achieved the Gold Standard 2.0 Certification in sell-side support from the Internet Advertising Bureau (IAB). Marketing Technology News:…
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Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has been awarded the Gold Standard 2.0 Certification by the IAB UK, the United Kingdom’s industry body…
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Industry Still Unprepared for Historical Measurement Practices to Disappear; First-Party Data Investments Flatline As Third-Party Data Investments Grow IAB's State of Data Report is raising alarm bells, indicating that advertisers are on…
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Today, Snigel announced their approved status as the latest Vendor to join IAB Europe's Transparency and Consent Framework. Snigel now holds the status as both an IAB-approved Vendor and CMP provider. Snigel is an award-winning…
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IAB Enables Agencies to Join its Board, Bringing All Digital Marketing and Media Stakeholders Together IAB announced that its board has approved Agency General Membership to all Advertising Agencies, with the same voting rights and…
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Hires DEI Champion Jessalin Lam to Lead IAB's Learning & Development and DEI Programs Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced the launch of the first-ever digital media…
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Nine months after Anzu, the world’s most advanced in-game advertising company, added Comscore’s leading digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) score of 0.4% across…
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IAB Brings Together the Advertising Ecosystem at its In-Person Annual Leadership Meeting (ALM), the IAB PlayFronts, IAB NewFronts, and IAB Podcast Upfront Interactive Advertising Bureau (IAB), the digital media and marketing trade…
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Adverty have been granted their third patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a ground-breaking method for determining ad viewability and impressions within complex…
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The End of the Beginning: The Pandemic has Permanently Reshaped the American Consumer Economy The COVID-19 pandemic has permanently reshaped the U.S. consumer economy. An overwhelming majority of American consumers are experimenting with…
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Libby Morgan is named SVP, Chief Strategy Officer to drive Thought Leadership and Content Development for IAB and Sheila Buckley as IAB's Executive in Residence Interactive Advertising Bureau (IAB), the digital media and marketing trade…
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Six Months After Initial Study: Consumers Want More Utility; Privacy Regs Loom; and the Ad Ecosystem Struggles to Retain Talent Six months after its first study, PwC and IAB, the digital media and marketing trade association, have…
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DTC leaders Join Big Brand Innovators to Deliver Insights About How They Drive Growth Map the Post-Pandemic Business Landscape IAB, which invented the concept of the "Direct Brand Economy" and convened the world's first leadership…
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ShowHeroes Group, Europe's leading independent provider of video solutions for digital publishers and advertisers, today announces the launch of SemanticHero for CTV – a trailblazing product that will unlock new opportunities for players…
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Trivver is excited to announce it has joined the Interactive Advertising Bureau's (IAB) Games and eSports Board of Directors. With gaming revenue increasing by roughly twenty percent each year, this $130 billion dollar industry is…
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Four-Day Event includes 2021 IAB Podcast Upfront Fall; IAB Fall Marketplace; and Audience Connect: Balancing Privacy, Personalization & Safety. As 2022 approaches, the entire digital ecosystem is getting ready for an economy that's…
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Quantcast, a global advertising technology company, announced the addition of Min-Jae Lee, JD, as its Chief Privacy Officer reporting to Ileana Falticeni, Quantcast General Counsel. Lee joins Quantcast from The Trade Desk and will be…
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