IAB

Six Months After Initial Study: Consumers Want More Utility; Privacy Regs Loom; and the Ad Ecosystem Struggles to Retain Talent Six months after its first study, PwC and IAB, the digital media and marketing trade association, have…
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DTC leaders Join Big Brand Innovators to Deliver Insights About How They Drive Growth Map the Post-Pandemic Business Landscape IAB, which invented the concept of the "Direct Brand Economy" and convened the world's first leadership…
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ShowHeroes Group, Europe's leading independent provider of video solutions for digital publishers and advertisers, today announces the launch of SemanticHero for CTV – a trailblazing product that will unlock new opportunities for players…
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Trivver is excited to announce it has joined the Interactive Advertising Bureau's (IAB) Games and eSports Board of Directors. With gaming revenue increasing by roughly twenty percent each year, this $130 billion dollar industry is…
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Four-Day Event includes 2021 IAB Podcast Upfront Fall; IAB Fall Marketplace; and Audience Connect: Balancing Privacy, Personalization & Safety. As 2022 approaches, the entire digital ecosystem is getting ready for an economy that's…
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Quantcast, a global advertising technology company, announced the addition of Min-Jae Lee, JD, as its Chief Privacy Officer reporting to Ileana Falticeni, Quantcast General Counsel. Lee joins Quantcast from The Trade Desk and will be…
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Enables B2B marketers to target campaigns across every platform in every channelB2B marketers now have an easier time reaching just the right audiences. That’s thanks to the launch of the NetWise Audience Platform, which NetWise announced…
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Gamut, the leading provider of Over the Top (OTT) advertising to select regional and local advertisers, announced the appointment of Soo Jin Oh to the role of President, effective immediately. In her new role, Oh will be responsible for…
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PubWise, a digital advertising technology firm, has been officially granted membership to the Interactive Advertising Bureau (IAB) in the United States joining over 650 technology and media brands. IAB’s mission is to empower the…
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As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector continues to show tremendous resilience.  In fact, according to the newly released "IAB Internet Advertising Revenue Report,"…
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NBCUniversal's Krishan Bhatia Elected Vice Chair New Board Members Include Top Executives from Unilever, Google, and the National Football League The Interactive Advertising Bureau (IAB), the national trade association for the digital…
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Industry Leaders Identify Pressing Challenges for the Future Growth of Digital Marketing The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the release of "IAB…
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Digital creative company Craftsman+ is announcing the launch of its anticipated Interactive Ad Builder (IAB), filling the surging demand for more engaging ad units. Building on the company's reputation for high quality, performance-driven…
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Names Pierre-Drews as Senior Vice President of Marketing and Communications and Murray as Vice President for Public Policy Interactive Advertising Bureau (IAB) announced today that Carryl Pierre-Drews has been named Senior Vice President…
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It’s been proven that data-driven digital marketing is most successful when delivering personalized messaging to specific customer segments. Today’s consumers are demanding more relevant and assistive ad experiences than ever before.…
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When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences.…
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Historic 2020 event sets the table for a unified video marketplace Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced today that the 2021 IAB NewFronts will…
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Sensory mobile advertising company, Adludio has partnered with Inskin Media who now exclusively represent Adludio products in Australia, enabling marketers to have direct access to Adludio’s premium and engaging ad units built specifically…
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Research finds 84% of consumers feel advertising within the news increases or maintains brand trust News has always played a critical role in the lives of consumers. In 2020, the importance of timely, trusted news was amplified as everyone…
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Drive-to-store advertising campaigns activated through TabMo’s cross-channel platform Hawk show a 70% average uplift of in-store traffic. This is a key finding of the first benchmark survey to analyse the results of campaigns using…
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