IAB Archives — Page 2 of 8

Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB’s 2025 Video Ad Spend & Strategy Full Report

Native & Programmatic Advertising PRNewswire - July 15, 2025

IAB Launches Gaming Measurement Framework to Standardize and Elevate Advertising in Gaming

Native & Programmatic Advertising PRNewswire - June 26, 2025

IAB Releases Digital Advertising Invoice API Specifications for Public Comment

Native & Programmatic Advertising PRNewswire - June 10, 2025

IAB State of Data 2025: AI Is on the Brink of Transforming How Advertising Works at Its Core

AI/ML PRNewswire - March 24, 2025

IAB Data Privacy Study Validates the Consumer Value Exchange and Shows that Privacy and Personalization Can Co-Exist

Native & Programmatic Advertising PRNewswire - January 27, 2025

IAB Study Reveals Disconnect Between Brand Strategy and Consumer Journey Amid Soaring Commerce Video Engagement

Technology PRNewswire - September 17, 2024

Business Outcomes Are Now the Top Buyer KPI, According to Part Two of the IAB Digital Video Ad Spend and Strategy Report

Native & Programmatic Advertising PRNewswire - July 16, 2024

Podcast Revenue Growth Slowed in 2023, Will Return to Double-Digit Growth in 2024, According to IAB’s U.S. Podcast Advertising Study

Content PRNewswire - May 9, 2024

Fubo Unveils New Suite of CTV Ad Offerings During 2024 IAB NewFronts

Sales & Marketing Business Wire - May 2, 2024

Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall, According to IAB Video Ad Spend and Strategy Report

Technology PRNewswire - April 25, 2024

New IAB Study Reveals Games Advertising Among Top Three Investment Growth Areas Alongside Digital Video

Native & Programmatic Advertising PRNewswire - March 26, 2024

Digital Industry Moves Aggressively to Privacy-by-Design, According to IAB’s Annual State of Data Report

Native & Programmatic Advertising PRNewswire - March 14, 2024

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