IAS

Drive marketing outcomes with IAS's Quality Path Optimization (QPO) Solution Integral Ad Science, a global leader in digital media quality, announced enhancements to IAS Signal that will incorporate the Total Visibility™ solution via a new…
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Integral Ad Science, a global leader in digital media quality, announced additional services to its partnership with TikTok. In addition to the IAS Brand Safety Solution launched last September, IAS will now be able to measure viewability,…
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Taboola , a global leader in powering recommendations for the open web, helping people discover things they may like, announced growth for its trust portfolio which includes new and existing third party accreditations, as well as content…
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90% of U.S. Streaming Consumers Prefer Streaming Over Traditional TV Integral Ad Science, a global leader in digital media quality, today released new research showing that most U.S. consumers feel that their ad experience is better on…
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Integral Ad Science, a global leader in digital media quality, released the 16th Edition of its Media Quality Report (MQR). Based on the analysis of billions of global data events between July 1 and December 31, 2021, the report provides…
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Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced the appointment of Csaba Szabo as Managing Director, EMEA, as the company continues its industry leadership and growth across Europe. Based in London,…
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Integration offers media buyers and planners automated campaign across IAS Signal and Mediaocean Prisma buyer workflow Integral Ad Science, a global leader in digital media quality, today announced an advanced integration with Mediaocean,…
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Contextual Capabilities Drive Increases in Click Through Rates up to 120% and Improve Cost Per Click by up to 36% Integral Ad Science(ISA), a global leader in digital media quality, today announced the expansion of its Context Control…
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Delivers much-needed transparency for advertisers across their social media buying Integral Ad Science, a global leader in digital media quality, today announced that it has been accredited by the Media Rating Council (MRC) for impression…
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Channel Factory ensures brands are contributing to a safer internet for Kids & Teens Channel Factory, the global brand suitability and ad performance platform for YouTube, has been awarded the kidSAFE+ COPPA Seal, further validating…
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Integral Ad Science, a global leader in digital media quality, announced two senior appointments in Australia and New Zealand (ANZ) to continue the company's growth in the region. IAS has promoted Clem Birdsall to the role of Strategic…
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New Research Shows Uptick in Consumer Spending and Engagement in Social Activities Integral Ad Science, a global leader in digital media quality, today released new research, Pandemic Effects: What's Next in Shifting Consumer Priorities,…
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Integral Ad Science (IAS), a global leader in digital ad verification, released new research showing that U.S. Twitter users favor contextually relevant, in-feed ads which can lead to higher levels of ad recall and memorability. This new…
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Viewability of In-Play inventory now independently measured by IAS Enables brands and agencies to invest in mobile gaming with confidence Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and…
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H2 2020 Media Quality Report provides global benchmarks for viewability, brand safety, and ad fraud across digital environments and channels Integral Ad Science (IAS), a global leader in digital ad verification, today released its H2 2020…
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Integral Ad Science (IAS), a global leader in digital ad verification, released new research showing that U.S. consumers prefer YouTube to all other ad-supported streaming services on CTV, while brand safety and suitability are also top of…
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Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy, the industry's first globally accredited training program for digital ad verification. Marketing Technology News: CIO Honors Technology…
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Integral Ad Science (IAS), a global leader in digital ad verification, announced that the company has achieved global recertification from the Trustworthy Accountability Group (TAG) for 2021. IAS successfully earned all three of TAG's…
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Integral Ad Science (IAS), the global leader in digital ad verification, released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts across the US, IAS found that issues around digital video and connected TV,…
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In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report titled, “Media Quality Report for H1 2020”, Australia had…
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