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Australia Safest for Video Impressions; APAC has Lower Ad Fraud Rates on Programmatic Buys Across All Channels

In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report titled, “Media Quality Report for H1 2020”, Australia had notable reductions in total brand risk for video impressions — both desktop video and mobile web video. Compared to this startling trend in Australia, Japan was facing quite the opposite. Advertisers in Japan witnessed a spike in brand safety violations due to complex issues in the…

Media Environments Continue to Improve Despite Global Pandemic, IAS Report Finds

Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report (MQR), which found there has been an improvement in most major digital media quality indicators like brand safety, viewability, and fraud. In the first half of 2020, consumers worldwide spent notably more time with various media as they observed the stay-at-home guidance of their respective geographies. According to eMarketer, consumers are now spending an extra hour per day on digital media alone compared to 2019.…

IAS Partners with Google in Building An Industry-Leading Automated Tag

Integral Ad Science (IAS), the global leader in digital ad verification, and Google Campaign Manager, the largest global ad server, announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for Campaign Manager. Time spent manually wrapping tags is one of the biggest pain points for digital advertisers today. With IAS's new automated tag, they will now be able to reduce time spent wrapping tags. Additionally, advertisers will have a central location to…

Integral Ad Science Expands Business Operations in Indonesia

Integral Ad Science (IAS), the global leader in digital ad verification, announced the expansion of its business into the Indonesia market. IAS has appointed a digital media veteran, Arfitrianto Zulnaini, as sales director to lead the business operations in Indonesia. Arfitrianto will be based in Jakarta and will report to Laura Quigley, SVP APAC, IAS. Arfitrianto is tasked with accelerating IAS’s operations in Indonesia and further driving the media quality mandate in Indonesia by the adoption of IAS’s superior…

IAS Holiday Shopping Data Shows Contextually Relevant Ads Will Be Key for Advertisers This Holiday Season

Integral Ad Science (IAS), the global leader in digital ad verification, released results from its 2020 consumer study on holiday shopping habits. Key findings from the study show that this year consumers are relying on online shopping and digital ads to find the perfect gifts for their friends and families this holiday season. Given the effects of the global pandemic and accompanying social distancing measures, consumer habits are shifting to account for these new realities. Almost eight in ten US consumers report…

Taboola And IAS Partner On Industry-First Brand Safety Solution For Performance Advertisers

Taboola, the world’s leading discovery platform, announced a partnership with Integral Ad Science (IAS), the global leader in digital ad verification, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety within a native discovery platform. With this integration, performance advertisers have the ability to achieve their marketing goals across Taboola’s large audience of 1.4 billion people each month, while…

Canada’s Globe and Mail Offers Custom Brand Suitability for Advertisers with IAS Context Control

Integral Ad Science (IAS), the global leader in digital ad verification, announced that The Globe and Mail, Canada's trusted source of news, will now offer IAS's leading contextual targeting solution, Context Control. This contextual technology is offered incrementally with existing IAS brand safety controls, providing curated contextual targeting and smart inventory packaging at scale. Marketers can now control their ad adjacencies with a wide array of contextual signals, including the sentiment and the emotional…

Otto Berkes Joins Integral Ad Science Board of Directors

Integral Ad Science (IAS), the global leader in digital ad verification, announced that Otto Berkes, Chief Executive Officer at Acendre, has joined its board of directors effective August 26, 2020. Berkes brings a wealth of experience to the IAS board with expertise in business and building innovative technology solutions. As an Xbox co-founder, Berkes had an 18-year career at Microsoft where he drove groundbreaking hardware and software innovation in computer graphics, home entertainment, mobile devices, and cloud…

IAS Rebrands Its Media Quality Metric to “Quality Impressions”

Integral Ad Science (IAS), the global leader in digital ad verification, announced the rebrand of its MRC accredited metric "Qualified Ads" to "Quality Impressions". IAS's Quality Impressions represent a proprietary set of metrics that help ensure media quality transparency. To qualify as a Quality Impression, an ad unit must be viewable, by a real person, in a brand-safe and suitable environment - all within a campaign's correct geographical parameters. Marketing Technology News: Taboola and Outbrain Call off Their…

IAS Introduces ‘Context Control’, Giving Advertisers True Control Over the Context of Their Digital Ad Placements

Integral Ad Science (IAS), the global leader in digital ad verification, announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers seeking to better navigate the content…

IAS Now Offers Fraud & Viewability Measurement Across Pinterest

Integral Ad Science (IAS) announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest's mobile app inventory. IAS's Pinterest solution delivers marketers unprecedented access to IAS viewability and invalid traffic reporting for their mobile in-app campaigns. The IAS reporting includes standard and video Pinterest ads for in-app inventory, all refreshed on a daily basis. Marketing Technology News: Snappy Kraken Reveals Marketing Secrets in New Video Series The…

IAS First to Integrate with Google Ads Data Hub for Viewability and Brand Safety

Integral Ad Science (IAS), the global leader in digital ad verification, announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH. While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will help lead the way for setting new data…

Integral Ad Science Names Eu-Gene Sung as Chief Financial Officer

Integral Ad Science (IAS), the global leader in digital ad verification, today announced Eu-Gene Sung has been appointed as Chief Financial Officer. In her new role, Sung will report directly to the CEO, Lisa Utzschneider, and will lead the organization in setting financial strategies to drive business outcomes and growth. Her first day will be May 6, 2020. "We have ambitious goals at IAS and Eu-Gene's experience working closely with CEOs to grow businesses, both in terms of revenue and profitability, makes her the ideal…

Rise of Streaming and Death of the Cookie Top of Mind for Digital Media

New IAS Report Checks Pulse of Ad Industry Privacy concerns, the impending death of the cookie and the explosion in streaming TV are at the top of marketers' agendas this year, according to a new report from Integral Ad Science (IAS), the global market leader in digital ad verification. The company’s annual Industry Pulse Report homes in on the issues and challenges that US digital media professionals are focused on for 2020. Based on a survey of over 400 industry insiders, IAS found that hot topics such as Connected TV,…

Complexity and Cost the Biggest Barriers to Digital Marketing Transformation, New Study Reveals

‘Digital Marketing Transformation Survey: Executive Report’, a new study from Stein IAS, has revealed that while 81% of B2B companies believe that digital marketing transformation is important, over three quarters believe it is a highly complex and costly (41%) process. To help B2B companies, Stein IAS has launched The Post Modernizer, an app to simplify and fast track the development of advanced, martech driven transformation roadmaps. Marketing Technology News: X-Mode Acquires Location Data Assets from UK-Based Location…

Viant’s Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization

Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions Adelphic, a Viant subscription-based, self-service platform for cross-channel programmatic advertising, announced a partnership extension with Integral Ad Science (IAS) to provide industry-leading, pre-bid custom keyword optimization. Adelphic is among the first to market with this solution that ensures advertisers can avoid specific keywords within a URL string, ultimately improving brand safety and…

Lisa Utzschneider Joins IAS as Chief Executive Officer

Current CEO Scott Knoll Will Move into an Advisory Role Integral Ad Science (IAS) announced that Lisa Utzschneider will join the company as CEO and member of its board of directors, effective January 7, 2019. After eight years as CEO & President of IAS, Scott Knoll has chosen to move into an advisory role for the company. Utzschneider has over 20 years of experience and most recently served as Chief Revenue Officer for Yahoo. “I am thrilled to join IAS and work with our accomplished team to scale the company globally.…

Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to Measure Premium Video Inventory Against…

Publishers using FreeWheel's video monetization platform now have a simple solution for verifying and protecting their digital video inventory. Integral Ad Science (IAS) announces a partnership with FreeWheel’s ad management platform that allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud. The solution is globally available across Video Ad Serving Template (VAST) and Video Player Ad Interface Definition (VPAID) inventory across desktop and mobile web. “We are excited to…

Vista Equity Partners to Acquire AdTech Leader, Integral Ad Science (IAS)

Vista Equity Partners has Agreed to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth The leading adtech platform, Integral Ad Science (“IAS”), has announced that it has entered into a definitive agreement to be majority acquired by Vista Equity Partners (“Vista”). Vista is a leading private equity firm focused on investments in software, data, and technology-enabled businesses. Recommended Read: InMobi Expands IAS Integration to Provide Enhanced Viewability Reporting for Mobile In-App VAST…

Outbrain Enters Into a Strategic Partnership With IAS

Outbrain and IAS Form Strategic Partnership to Deliver Brand Safety Solutions to Marketers Outbrain, the world’s leading content discovery platform, and Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced they have formed a partnership to bring IAS’ brand safety solutions to Outbrain’s brand marketers. The partnership represents a significant addition for marketers working with Outbrain, the most trusted and largest content recommendation company…