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IBVA model

LAB Launches New Method to Aid in the Detection of Potentially Vulnerable People Online

New Approach Will Enable Brands to Ensure They Address the Needs of Vulnerable Customers Throughout the Digital Journey Digital agency LAB, part of the LAB Group of agencies, has announced the launch of a proprietary method to identify vulnerable customers online. The Intra-Browser Vulnerability Assessment (IBVA) assesses the likelihood that a customer is vulnerable, based on their behaviour within a purely digital transaction – such as the purchase of a personal loan or investment product. LAB developed the tool in…