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ID solution

Throtle Successfully Integrates with The Trade Desk’s Unified ID Solution

Throtle, a leading identity-based data onboarder, has successfully integrated with The Trade Desk’s unified ID solution. This integration aims to improve user match rates across the digital advertising ecosystem. “We are thrilled that Throtle has joined us in this industrywide initiative to solve a very fixable problem in our ecosystem. The continued widespread adoption of the unified ID solution validates our collective mission to improve the effectiveness of digital advertising.” Adoption of the free unified ID solution…

Tapad Integrates The Trade Desk’s Unified ID Solution Into Its Global Identity Resolution Platform

Leading Global Marketing Technology Company, Tapad, Adopts the Trade Desk’s Streamlined Cookie ID into Its Identity Resolution Solutions to Increase Global Cookie Coverage Across the Internet Global marketing technology company, Tapad, has partnered with The Trade Desk to onboard The Trade Desk’s unified ID solution into its digital identity driven solutions. The Trade Desk’s unified ID solution is free for all parties spanning the digital advertising supply chain, including SSPs, DSPs, DMPs and data providers. With…

Drawbridge Integrates The Trade Desk’s Unified ID Solution Into Its Identity Platform

Independent digital identity resolution company, Drawbridge, formally announced that it has integrated The Trade Desk’s unified ID solution as a destination within its Identity Platform. The adoption allows for Drawbridge customers to utilize the unified ID solution in their digital marketing campaigns. This is made possible by The Trade Desk offering its extensive, global cookie footprint at no cost to the digital advertising industry at large. “We applaud Drawbridge for seamlessly allowing our ID to be a tool for their…