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identification technology

KickFire Announces Enhanced B2B Firmographic Data With The Latest Release of Its IP-to-Company API

KickFire, the leader in IP address intelligence and company identification technology, announces the latest release to its IP address-to-company API. The enhancement of KickFire's API includes the addition of Trade Name and expands SIC and NAICS industry descriptions. This provides B2B marketers with the ability to leverage any company's branded name in their campaigns, regardless of DBA or common name discrepancies, and deepen market segmentation based on industry. Marketing Technology News: Millers Mutual Insurance is…