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IDFA Changes

Update to Sourcepoint CMP Enables Publishers to Navigate IDFA Changes

The platform will help publishers optimize user opt-in on iOS 14.5 Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, today announces it has enhanced its Dialogue suite of messaging solutions to enable publishers to create user journeys that integrate with Apple’s new App Tracking Transparency (ATT) framework on iOS. Sourcepoint’s multi-messaging setup will allow publishers to deliver branded and highly customizable messaging to increase consent for Apple’s…