IDFA in the New Year 2021
2020 was supposed to be a transformational year for the mobile advertising industry. While it did indeed end up being transformational, it was in ways no one wholly expected as the pandemic changed everything - including media habits. 2021 again purports to be transformational but this time Apple’s rollout of its IDFA changes (which ended up being delayed last year) coupled with other data privacy trends will likely be the forces driving change across the mobile landscape.
With over 720 million users, it’s safe to say…