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IEEE GlobalSpec

IEEE GlobalSpec Announces Launch of a Lead Nurturing and Marketing Automation Platform for the Industrial Market

IEEE Globalspec Catalyst Will Provide Industrial Marketers with a Platform Designed to Simplify and Improve Marketing Strategy and Outcomes IEEE GlobalSpec, a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow their businesses, announced the release of IEEE GlobalSpec Catalyst: the premier Marketing as a Service (MaaS) platform for the small and midsize business (SMB) industrial market. The primary goal of IEEE GlobalSpec Catalyst is to simplify the…

New Research from TREW Marketing and IEEE GlobalSpec Helps Engineering Companies Create Effective Marketing and Content Plans for 2019

Data Shows 2019 B2B Marketing Trends Should Include Diverse Content, Website Investment, and Strong Sales and Marketing Relationships Engineering-focused marketing agency, TREW Marketing, and IEEE GlobalSpec, a marketing solutions provider, announced the release of the 2019 Smart Marketing for Engineers Research Report. The study found that companies marketing to engineers should invest in creating diverse content, improving their website, and aligning sales and marketing teams to succeed in 2019. These findings come…

TechBytes with Patrick D. Mahoney, President and CEO, IEEE GlobalSpec

Patrick D. Mahoney President and CEO, IEEE GlobalSpec Since its first notification, GDPR has proved to be the biggest disruption to business in the European Union. Today, Chief Data Officers and Privacy Officers have become the ubiquitous positions for all companies to ensure they are on the right side of GDPR compliance. To better understand the role of CEOs and CMOs in a GDPR ecosystem, we spoke to Patrick D. Mahoney, President and CEO, IEEE GlobalSpec. Tell us about your role at IEEE GlobalSpec and the…