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in-game advertising platform

Anzu Welcomes Avid Gamer, Senior Marketing Executive, and Social Media Influencer David Sable as a Strategic Advisor

Anzu.io, the world’s leading in-game advertising platform, is pleased to announce the addition of David Sable, senior WPP Advisor, as a strategic advisor. A die-hard gamer since the early days of PC games, Sable is a 40+ year advertising industry veteran who worked on the launch of Xbox and Xbox 1 among other things. In his previous role as Global CEO of Y&R, David helped to propel Y&R to a top-five global creative firm at Cannes. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian…

Bidstack Reaches New Checkpoint with Latest Senior Hires Nina Mackie and Charlotte Cook Join London HQ as Senior Director of Global Agency…

Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, Senior Director of Global Agency Partnerships and Charlotte Cook, Account Director of Games. Nina has enjoyed a 22-year career in advertising; initially starting in print advertising in Scotland, before progressing into digital. Her breadth of knowledge spans from editorials in the Trinity Mirror to digital ad platforms across mobile, WIFI, DOOH and programmatic. Commenting on her appointment, Mackie said, “46% of all…

Anzu and CHEQ Launch First Ad-Verification Solution for 3D Video Gaming

Turner, Part of Warner Media Group, Will Lead the Beta-Testing of the New Services, Providing 3D Viewability Measurement, Ad-Fraud Prevention, and Brand-Safety for In-Game Advertising for Playstation, Xbox and PC Blended in-game advertising platform Anzu and military-grade cybersecurity company CHEQ announced a partnership to deliver the first-ever ad-verification solution for console gaming. The move enables, for the first time, the dynamic serving of programmatic ads integrated directly into game play, within a…