in-person shopping

This holiday season, with the pandemic increasingly in the rearview mirror for many, marketers have a whole new set of nuanced challenges to navigate. Around the world, people are bracing for a recession, managing rising inflation and…
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The transition to e-commerce had been steadily growing for years, but the start of the pandemic rapidly accelerated this trend. With lockdown restrictions forcing consumers away from in-person shopping, they have become increasingly…
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