Browsing Tag

In-Play advertising

Admix In-Play Advertising Verified for the First Time by IAS

Viewability of In-Play inventory now independently measured by IAS Enables brands and agencies to invest in mobile gaming with confidence Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, announces a new partnership with Integral Ad Science (IAS), a global leader in digital ad verification. This integration with IAS makes Admix the only In-Play advertising company to offer ad inventory that is measured and verified by a trusted, independent partner. Marketing…

Admix Signs Two Ad Industry Legends To Strengthen Global Leadership for In-Play Ad

US based former GroupM CEO Rob Norman Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is proud to announce the appointment of two senior ad industry players in former Dentsu Aegis Network CEO Nigel Morris, and former GroupM CEO and global CDO Rob Norman. Rob Norman joins Admix as a senior advisor focusing on the Americas, while Nigel Morris, already an advisor and investor, joins the board of the company. Both have made lasting imprints on the media and advertising…