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Mid-Market Brands Must Dig Deep to Rival Discounted Luxury Goods This Black Friday

By Joe Rohrlich, General Manager, EMEA, Bazaarvoice According to a Deloitte study, discount and premium retailers are opening nearly three stores for every one their “balanced” rivals are closing. In tandem with this, premium retailers have seen revenue grow a staggering 40 times quicker than that of their mid-market competitors. Exploring this trend around seasonal gift shopping, ‘The Edges of Experience’ report finds that 76% of mid-market consumers are indeed opting for luxury brands including Selfridges,…

Don’t Abandon Your Brick & Mortar Strategy: Consumers Still Value In-Store Experiences

The rise of the digital era has caused consumer expectations to increase across all industries, but especially in retail. Consumers not only want the possibility to shop at the click of a button, but they are craving a complete omnichannel shopping experience that connects past experiences, present purchases and proactive ideas to their future. While there is certainly continued growth within online shopping, there remains a strong attraction for in-store visits and purchasing. Brick and mortar competition is at an…