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Influencer Analytics

ACTIVATE Partners with Pinterest to Provide Deeper Influencer Analytics to Brands, Agencies & Media Companies

ACTIVATE, the leading end-to-end influencer marketing marketplace, has become an official Pinterest Partner. The partnership will allow for ACTIVATE's marketplace of influencer and marketer partners, ranging from agencies, brands and media companies, to access deeper influencer performance analytics -- from views and impressions to actions taken on Pinterest including saves, clicks and close-ups. Marketing Technology News: TA Digital Welcomes Brian Meade as the Sr. Director Digital Commerce Channels…

MediaCom And HYPR Launch Influencer Campaign Optimization Tool to Improve Audience Reach

The New Influencer Campaign Optimization Tool Will Enable Advertisers and Marketers to Identify and Improve the Reach and Impact of Their Social Influencer Campaigns by Eliminating Duplicate Audiences Across Influencers In the latest announcement,¬†MediaCom and HYPR, have announced the joint launch of a new Influencer Optimization Tool -- the first of its kind in the influencer marketing industry. HYPR is a leading data-driven influencer platform.¬†Influencer Campaign Optimization Tool was developed jointly with the aim of…