Browsing Tag

influencer marketing strategy

MediaMath Brings Programmatic Influencer Marketing Solution to Its Stable

MediaMath, the leading independent programmatic company for marketers, announced its strategic partnership with ROI Influencer Media. This heralds the convergence of adtech strategies with influencer marketing in MediaMath's existing host of services. The partnership will amplify marketers’ capabilities to purchase influencer solutions programmatically using CPMs. It will enable customers to make real-time bidding on influencer marketing using adtech-driven programmatic solutions. MediaMath partnering with ROI Influencer…