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Innovation Trigger

Gartner Highlights the Transformational Impact of Blockchain for Lead Generation in Sales

The 2019 Hype Cycle for CRM Sales Technology Provides Insights on Prioritizing Sales Technology Investments Blockchain for lead generation has reached the Innovation Trigger in Gartner’s 2019 Hype Cycle for CRM Sales Technology. According to Gartner, Inc., the technology offers sales organizations the ability to provide users with the most current and highest-quality leads via the exchange of personal and/or business information based on crowdsourcing data collection methods. In addition, blockchain allows for monetizing…