Voice is the New Click: Why Voice Commands Will Replace the Click as the Standard Measure for Brands
The humble-but-powerful act of clicking a mouse cursor on a hyperlink has long served as the cornerstone of the now decades-old digital media revolution. The click enabled digital media to unlock new doors of measurement and analytics, making it possible to more closely understand engagement and marketing campaign performance, drive direct responses, and rapidly grow audiences. The click is the essential commodity that built giants such as Google and Facebook, and the beacon by which every digital marketer and advertiser…