Parks Associates: Only 38% of Consumers Feel Appreciated by Their Insurance Company
Consumer research study addresses impact of smart home devices and incentives on insurance choice
New consumer research from Parks Associates finds only 38% of insurance customers feel rewarded for their loyalty, while 36% feel their loyalty to their insurance company goes unrewarded. The research firm announced its findings from a new study, Transforming Home Insurance and Creating Consumer Value, showing that loyalty rewards, including new products, can drive some consumers to switch providers. Nearly 40% of consumers…