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insurance customers

Parks Associates: Only 38% of Consumers Feel Appreciated by Their Insurance Company

Consumer research study addresses impact of smart home devices and incentives on insurance choice New consumer research from Parks Associates finds only 38% of insurance customers feel rewarded for their loyalty, while 36% feel their loyalty to their insurance company goes unrewarded. The research firm announced its findings from a new study,¬†Transforming Home Insurance and Creating Consumer Value,¬†showing that loyalty rewards, including new products, can drive some consumers to switch providers. Nearly 40% of consumers…