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integrated communications agency

Predictions Series 2021: TechBytes with Susan Thomas, CEO at 10Fold

Tell us your number 1 prediction for Marketing technology companies and how they should prepare for 2021? Budget Cuts Will Catch Up with Technology Companies    COVID-19 caused businesses to reduce costs and re-think their revenue and plans for 2020 and beyond. In 10Fold’s nationwide survey published this fall, the 2020 CMO Report, 61% of B2B technology companies reported their marketing budgets were cut during the pandemic.  Most surprisingly, 60% of the respondents reported that their key performance indicators (KPIs)…