Banner Before Header
Browsing Tag

Intelligent Content

GDPR is the Best Thing to Happen to Personalization

Embracing Consent and Privacy is the Best Way to Breathe New Life into Marketing After years of debate, infighting, and fear mongering, GDPR finally arrives in force on May 25. For many marketers, the path forward isn’t clear, and risk only seems to grow, given ensuing developments with ePrivacy, a pending ballot initiative in California, and a growing list of regulations appearing around the globe. Yet, the time has never been better to rethink how marketers approach privacy and personalization. It’s time to embrace…