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IntelliPhi

Interview with Anand Thaker, CEO & Founder at IntelliPhi

"Many of the behavioral sciences are becoming more quantifiable in real-time. This availability of digital information explosion has been a catalyst for the big data / AI conversations among marketers." On Marketing Technology MTS: Tell us a little bit about your role at IntelliPhi and how you got here. I founded IntelliPhi as a mission to advance decision making for go-to-market leaders. In the coming decade, we will see broader use of intelligent systems (AI) with a greater use of ‘big data’. How do data-driven…