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interactive content

Interactive Content Rakes the Moolah: NextVR Sold to Apple?; Facebook Brings Home Giphy

The time spent on video and chat messaging platforms is rising. Lockdown has further fueled the growth in mobile-based digital interactions. Tech giants are in a ballistic race to acquire and test new-age capabilities in delivering interactive content for seamless experiences. Vlogging platforms like YouTube and Instagram have given us a fair share of celebrity moments already. But, with new AR VR technologies readily available to general masses, we should expect in the rapid spurt of neo-celebrity and influencer…

SEOHost.Net COO: Interactivity in Content Marketing is a Must for Relevancy

SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, announced today that interactive content will soon become a cornerstone of content marketing SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, announced today that interactive content will soon become a cornerstone of content marketing. “Ultimately, interactive content is about differentiating your marketing from that of your competitors,” said Terry Cane, COO of SEOHost.Net. “It’s common knowledge by this…

Embracing the New “Abnormal” in B2B: LinkedIn Virtual Events Takes the Pole

With 90% of the global workforce operating from home, it’s time to embrace the new abnormal -- the era of virtual conferencing and face-timing to keep on track every communication. In the latest addition to the list of video collaboration tools, LinkedIn has decided to muscle its way to the pole position with Virtual Events. LinkedIn Virtual Events is built to support the LinkedIn Pages that are helping millions of LinkedIn users to stay connected, productive, and energetic. Subscribers and B2B teams can leverage the…

STUDY: March Madness Fans to Advertisers: Make More Interactive and Visual Ads

Over 40% More Likely to Make a Purchase After Seeing March Madness Ads Arkadium, the company innovating visual, interactive content for more than 500 of the world’s leading publishers and brands, released new data on how US sports fans perceived online advertising and marketing campaigns for 2019’s March Madness Tournament. For the study, Arkadium commissioned a survey of more than 1,000 adult March Madness fans throughout the US Here’s a closer look at what they found. Most suggest making ads more interactive and…

TechBytes with Dr. Stefan Birrer, CEO, Phenix

What is the difference between “real-time” and “live” content? How can this difference impact business? Common perception is that “live” streamed content is the same as “real-time,” but this is far from the truth. In fact, most “live” streams suffer from delays, or latency, lasting anywhere from 10 to 90 seconds. This is problematic because more than one in three viewers would give a stream up to just one minute to improve quality before abandoning it altogether — resulting in wasted dollars for advertisers, leaving their…

Salesforce Adds Muscle to Its Sales & Marketing Cloud, Acquires Rebel

Rebel Is a Start-Up That Develops Interactive Email Services for Enterprises. Salesforce Intends to Leverage Rebel’s Technological Capabilities so That Its Customers Can Do a Lot More with Promotional Emails Marketing and Commerce Clouds are perhaps the smallest departments of Salesforce. This fact is possibly the biggest driver in Salesforce acquiring Rebel, which is known to bolster direct email campaigns that brands initiate. This acquisition will permit email recipients to do a lot more with promotional emails. The…

TechBytes with Nadjya Ghausi, VP, Marketing, Prezi

Nadjya Ghausi VP,Marketing, Prezi In a startling revelation, leading Presentation Software provider - Prezi has reported that Millennials have a slightly longer attention span compared to Gen Xers' or Boomers. The report finds engaging content with cinematic effect as the "golden ticket" to build a compelling interaction with the audience. To help our readers better understand the true definition of “Attention” and how Content Marketing teams could actually measure attention from the context of marketing performance, we…

TechBytes with Matt Trotta, GM, North America, Playbuzz

Matt Trotta GM, North America, Playbuzz We were moved by the significant disruptions in the market for user-generated content and storytelling platforms. To understand the true definition of 'success' for marketing technology platforms in this space, we interviewed Matt Trotta, GM, North America, Playbuzz.Tell us about your journey and how you landed at Playbuzz? The majority of my career has really taken place in the branded content space. Perhaps most notable is the 6.5 years I spent at BuzzFeed, where I saw the…

Rumors of Instagram Testing Shopping App Stir Frenzy; And It’s Totally Worth the Attention!!!

The Instagram Shopping App Could Become An Uber-Cool Visual Storefront in One Tap, If It Comes Alive Following the success of IGTV, Instagram is now taking digital customer experience to an all-time high with its speculated shopping app. With Instagram’s standalone shopping app, customers can experience seamless shopping while finding better and more relevant products on their mobile screens. Unmatched photo quality, better content discovery and chat assistance could be some really interesting features that stores and…

Trivantis Announces CenarioVR as Immersive Learning Enterprise Solution

Trivantis CenarioVR Product Release Helps Customers Significantly Enhance Performance, Engagement and Retention of Learning Programs Through Immersive VR-Based Learning  Trivantis unveiled a groundbreaking immersive learning platform that combines the intuitive interface of a rapid development authoring tool with the cutting edge technology of virtual reality training, xAPI data, and real-time performance analytics. CenarioVR leverages Trivantis’ 20+ years of leadership and expertise in content authoring to provide a…

Interactive Podcasting Platform Saycaster is ‘First of Its Kind’, Launches to Public After Private Beta

Interactive Podcasting Platform 'Saycaster' Releases Beta to Public; First Step in Adding Granularity to Podcasting Los Angeles-based podcasting platform Saycaster has opened up their beta site to the public after a successful private launch with an intimate group of local podcasters. The platform, which allows podcasters to pin links, tweets and comments to specific spots in their audio, is free to use and has already been adopted by podcasters ranging from baseball commentary podcaster @TwoForThreeSTL to industry…

Matterport Appoints Media Technology Leader Chris Bell as CMO

Former Apple iTunes Executive Chris Bell Joins Matterport Leadership Team to Accelerate Growth Immersive 3D media technology company Matterport announced the appointment of Chris Bell as Chief Marketing Officer. In this role, Chris will leverage his globally recognized experience in technology and content marketing to support the continued growth of Matterport's leading cloud-based 3D reality capture platform, overseeing the implementation of strategies to optimize brand awareness, global marketing activities, demand…

Interview with Caspar Thykier, Co-Founder and CEO, Zappar

"We’re on the cusp of an era when augmented reality can take its place among the communications channels businesses and people regularly use." Tell us about your role and how you got here? What galvanized you to start Zappar? I am the CEO and co-founder of Zappar. My co-founders and I were inspired to start Zappar to democratize augmented reality (AR) technology. We wanted to enable companies of all sizes - whether small businesses or big multinationals - to leverage AR within their commercial and marketing strategies…

More Creative Power To Interactive Content With Instant Magazine’s Drag & Drop Editor

Instant Magazine Introduces Interactive Drag & Drop Editor, Will This Change Adobe's Long Rule over PDF? Instant Magazine, an Amsterdam-based startup, has introduced an all-new Drag & Drop editor. The editor will provide communications and marketing professionals a choice to move out of legacy slide decks and PDFs and welcome measurable, interactive, and responsive communication assets. In the last three years, Instant Magazine has bagged some renowned brands as clients such as Volvo, Philips, KPMG, PwC, and…

Substantial Market Potential Stimulates Additional $6 Million Funding Round For OnQ

onQ's Clients Compass from 1000 Publishers, Content Providers and Organizations to Egypt's Ministry of Education, Latter Through a Partnership with Imagine Education onQ is an innovative platform that humanizes the digital experience and modifies the connection of how consumers and organizations interact in the digitalized ecosystem. The company announced the closing of an early second stage equity financing, totaling to $6 million. Also Read: onQ Secures $7M Funding In Early Stage Financing Round The same group of…

TechBytes with Idan Shchori, VP Global Monetization, Playbuzz

Idan Shchori VP Global Monetization, Playbuzz In 2018, there are immense opportunities for marketers to monetize their content. Global marketers have successfully built their content empires by sticking to one major goal -- deliver relevant, interactive, and personalized content to customers. Playbuzz is a successful authoring platform for storytellers, and to understand how they bring core monetization offerings to global publishers and brands/agencies, we spoke to their VP, Global Monetization, Idan Shchori.…

Interview with Gavin Finn, President and CEO, Kaon Interactive

"By integrating AR experiences into all of Kaon’s applications, the customer can experience a product or 3D scene in Augmented Reality."Tell us about your role and how you got here. What inspired you to be part of Kaon Interactive? I’m honored to be the President and CEO of Kaon. Several years ago, I was asked by the early investors to come in to lead the company, which had created great technology but had not deployed a successful go-to-market strategy. My enthusiasm for the incredible people, the significant value we…

TVPage Launches Influencer Video Affiliate Marketing at Shoptalk 2018

TVPage's Launch of New Influencer Video Affiliate Marketing Platform, the New Features and Functionalities Will Be Debuted at Shoptalk 2018 TVPage, the leading provider of cloud-based interactive video ecommerce technology, announced the launch of Influencer Video Affiliate Marketing, a first of its kind branded program that unites brands, products, affiliate marketing, and influencers on the TVPage platform to maximize the impact of video marketing. TVPage is demoing Influencer Video Affiliate Marketing at Shoptalk 2018.…

SnapApp Scoops $10.2 Million Series B Funding to Fuel Continued Growth

SnapApp, the leading interactive content platform for B2B marketers, announced that it has closed $10.2 Million in additional funding from its principal investor, Providence Strategic Growth, the growth equity affiliate of Providence Equity Partners. The Series B round follows a period of sustained and rapid growth for SnapApp over the past two years as interactive marketing has increasingly become a must-have for modern marketers. The company confirmed that this investment will be used to support SnapApp's strategic growth…

B2B Influencer Marketing 2017: Are You Playing the Waiting Game

“A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.” - Scott Cook, founder and CEO of Intuit. When consumers turn into your influencers, it is a boon towards generating more output from your marketing efforts. Influencer marketing is a definitive trend on the rise acknowledged by top marketers. Traditionally used by consumer brands to tell their brand stories, marketers adopting influencers for B2B promotion is a recent phenomenon. For valuable lead generation and sales…