interactive content

OZY Media announced the appointment of Chris Rantamaki as Executive Director of TV + Video to lead the media company's rapidly growing roster of projects in television. Rantamaki will report to OZY CEO Carlos Watson and is based out of Los Angeles. In his role, Rantamaki will lead all of OZY's TV development, production, and distribution efforts. Rantamaki joins a team already supported by Executive Producer Marion Cunningham and Director of Production Lindsay Rodger. Just four years after selling its first television…

Journey is an innovative decision-tree content experience with a personalized customer journey that allows businesses to easily match consumers with relevant product recommendations EX.CO, a leading global content technology company, announced the launch of Journey, a decision tree-style content experience on the company’s interactive content creation suite. With Journey’s unmatched ability to adapt to a user's responses, the new technology is poised to offer brands the capability to make their digital content stand out…

Ceros, an interactive SaaS design platform, announced an expanded partnership with Getty Images to promote the "Inclusive Visual Storytelling for Women" guide co-created by Getty Images and SeeHer, a division of Association of National Advertisers’ (ANA), a collective group of committed to creative advertising and content. The guide, which launched in May, was developed to educate marketers on how to use more inclusive imagery in their content. Ceros will join the two organizations to promote the guide through a series of…

Seismic, the industry-leading, and award-winning sales enablement and marketing orchestration platform provider, announced the launch of new Interactive Content capabilities, enabling marketers and sellers to deliver high impact, personalized content at scale. Combined with Seismic's market-leading personalization and content analytics, remote sellers can now come close to mimicking an in-person environment, in which they are adapting to buyer reactions and feedback in near real-time, resulting in higher win rates and faster…

Whatfix announced that it has been recognized as a Leader by Everest Group, a leading research and consulting firm, in its inaugural Digital Adoption Platform PEAK Matrix Assessment. Referenced clients have highlighted the ease of use of the product, breadth of features, and ability to target and provide relevant content to users as key strengths of Whatfix. Whatfix's level of customer support and ability to continuously innovate the product are also mentioned by the referenced clients as some of its strengths. Everest…

New Technology Across the Platform Extends LiveXLive's Advertising and Commerce Offerings LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that it has entered into a multi-year deal with Source Digital to bring cutting edge contextual commerce and advertising strategies to market during live stream performances. The companies will create industry-first experiences typically only previously available through Google, allowing…

The time spent on video and chat messaging platforms is rising. Lockdown has further fueled the growth in mobile-based digital interactions. Tech giants are in a ballistic race to acquire and test new-age capabilities in delivering interactive content for seamless experiences. Vlogging platforms like YouTube and Instagram have given us a fair share of celebrity moments already. But, with new AR VR technologies readily available to general masses, we should expect in the rapid spurt of neo-celebrity and influencer…

SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, announced today that interactive content will soon become a cornerstone of content marketing SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, announced today that interactive content will soon become a cornerstone of content marketing. “Ultimately, interactive content is about differentiating your marketing from that of your competitors,” said Terry Cane, COO of SEOHost.Net. “It’s common knowledge by this…

With 90% of the global workforce operating from home, it’s time to embrace the new abnormal -- the era of virtual conferencing and face-timing to keep on track every communication. In the latest addition to the list of video collaboration tools, LinkedIn has decided to muscle its way to the pole position with Virtual Events. LinkedIn Virtual Events is built to support the LinkedIn Pages that are helping millions of LinkedIn users to stay connected, productive, and energetic. Subscribers and B2B teams can leverage the…

Over 40% More Likely to Make a Purchase After Seeing March Madness Ads Arkadium, the company innovating visual, interactive content for more than 500 of the world’s leading publishers and brands, released new data on how US sports fans perceived online advertising and marketing campaigns for 2019’s March Madness Tournament. For the study, Arkadium commissioned a survey of more than 1,000 adult March Madness fans throughout the US Here’s a closer look at what they found. Most suggest making ads more interactive and…

What is the difference between “real-time” and “live” content? How can this difference impact business? Common perception is that “live” streamed content is the same as “real-time,” but this is far from the truth. In fact, most “live” streams suffer from delays, or latency, lasting anywhere from 10 to 90 seconds. This is problematic because more than one in three viewers would give a stream up to just one minute to improve quality before abandoning it altogether — resulting in wasted dollars for advertisers, leaving their…

Rebel Is a Start-Up That Develops Interactive Email Services for Enterprises. Salesforce Intends to Leverage Rebel’s Technological Capabilities so That Its Customers Can Do a Lot More with Promotional Emails Marketing and Commerce Clouds are perhaps the smallest departments of Salesforce. This fact is possibly the biggest driver in Salesforce acquiring Rebel, which is known to bolster direct email campaigns that brands initiate. This acquisition will permit email recipients to do a lot more with promotional emails. The…

Nadjya Ghausi VP,Marketing, Prezi In a startling revelation, leading Presentation Software provider - Prezi has reported that Millennials have a slightly longer attention span compared to Gen Xers' or Boomers. The report finds engaging content with cinematic effect as the "golden ticket" to build a compelling interaction with the audience. To help our readers better understand the true definition of “Attention” and how Content Marketing teams could actually measure attention from the context of marketing performance, we…

Matt Trotta GM, North America, Playbuzz We were moved by the significant disruptions in the market for user-generated content and storytelling platforms. To understand the true definition of 'success' for marketing technology platforms in this space, we interviewed Matt Trotta, GM, North America, Playbuzz.Tell us about your journey and how you landed at Playbuzz? The majority of my career has really taken place in the branded content space. Perhaps most notable is the 6.5 years I spent at BuzzFeed, where I saw the…

The Instagram Shopping App Could Become An Uber-Cool Visual Storefront in One Tap, If It Comes Alive Following the success of IGTV, Instagram is now taking digital customer experience to an all-time high with its speculated shopping app. With Instagram’s standalone shopping app, customers can experience seamless shopping while finding better and more relevant products on their mobile screens. Unmatched photo quality, better content discovery and chat assistance could be some really interesting features that stores and…

Trivantis CenarioVR Product Release Helps Customers Significantly Enhance Performance, Engagement and Retention of Learning Programs Through Immersive VR-Based Learning  Trivantis unveiled a groundbreaking immersive learning platform that combines the intuitive interface of a rapid development authoring tool with the cutting edge technology of virtual reality training, xAPI data, and real-time performance analytics. CenarioVR leverages Trivantis’ 20+ years of leadership and expertise in content authoring to provide a…

Interactive Podcasting Platform 'Saycaster' Releases Beta to Public; First Step in Adding Granularity to Podcasting Los Angeles-based podcasting platform Saycaster has opened up their beta site to the public after a successful private launch with an intimate group of local podcasters. The platform, which allows podcasters to pin links, tweets and comments to specific spots in their audio, is free to use and has already been adopted by podcasters ranging from baseball commentary podcaster @TwoForThreeSTL to industry…

Former Apple iTunes Executive Chris Bell Joins Matterport Leadership Team to Accelerate Growth Immersive 3D media technology company Matterport announced the appointment of Chris Bell as Chief Marketing Officer. In this role, Chris will leverage his globally recognized experience in technology and content marketing to support the continued growth of Matterport's leading cloud-based 3D reality capture platform, overseeing the implementation of strategies to optimize brand awareness, global marketing activities, demand…

"We’re on the cusp of an era when augmented reality can take its place among the communications channels businesses and people regularly use." Tell us about your role and how you got here? What galvanized you to start Zappar? I am the CEO and co-founder of Zappar. My co-founders and I were inspired to start Zappar to democratize augmented reality (AR) technology. We wanted to enable companies of all sizes - whether small businesses or big multinationals - to leverage AR within their commercial and marketing strategies…

Instant Magazine Introduces Interactive Drag & Drop Editor, Will This Change Adobe's Long Rule over PDF? Instant Magazine, an Amsterdam-based startup, has introduced an all-new Drag & Drop editor. The editor will provide communications and marketing professionals a choice to move out of legacy slide decks and PDFs and welcome measurable, interactive, and responsive communication assets. In the last three years, Instant Magazine has bagged some renowned brands as clients such as Volvo, Philips, KPMG, PwC, and…