MarTech Interview with Mike Seiman, CEO, Digital Remedy
"Being technology-vendor agnostic allows for the experience of integrating data and analytics into our tools, for the automation of buying …
MarTech Interview with Wellford Dillard, CEO, Campaign Monitor
"Deeper knowledge of where a potential buyer is in their process, where they are likely to be found, and what …
MarTech Interview with Asaf Greiner, Founder and CEO, Protected Media
"The nature of the advertising business means it’s critical to deal with attacks quickly and efficiently when they surface rather …
MarTech Interview with Tyson Quick, Founder and CEO, Instapage
"If you’re not paying attention to AI, it is going to render you and your business obsolete in 5 years." …
MarTech Interview with Rich Kahn, CEO, Anura.io
"If you have an ad fraud problem, you’re going to allocate a lot of time and money to traffic generation …
MarTech Interview with Ryan Grable, Vice President of Global Digital Demand Generation, Genesys
"MarTech stacks need to work together and ensure alignment as accounts and contacts transition from one channel to the next." …
MarTech Interview with Aaron Brooks, Co-Founder and Co-CEO, Vamp
"The best way to optimize influencer content is amplifying it through channels such as Facebook, Google and even OOH." Tell …
MarTech Interview with Christophe Collet, Chief Executive Officer, S4M
"If you want to be a real contender in the fast-growing MarTech industry, you must find a way to make …
MarTech Interview with Jaime Punishill, CMO, Lionbridge
"Our customers are not segments, archetypes or the sum of their latest actions. They are real people and we need …
MarTech Interview with Tony Chen, CEO, Channel Factory
"There should also always be active ad fraud prevention in video that includes monitoring first-party creator data and channel traffic …
MarTech Interview with Jeff Kupietzky, CEO, PowerInbox
"Having great data scientists on your team is the key — they must be able to crunch the numbers, but …
MarTech Interview Series with Zvi Guterman, Founder and CEO, CloudShare
"In marketing, change comes quick — whether it’s advancements in AI or requirements such as GDPR — so you have …
TechBytes with Ann Handley, MarTech Influencer, Keynote Speaker and CX Expert
What excites you the most about MarTech? How do you gather information on technology? A recent story in MarketingProfs called …
MarTech Interview with Mary Clark, Chief Product Officer and Chief Marketing Officer, Synchronoss
"Insights gathered through analytics and business intelligence are only relevant when they can be applied quickly and with near real-time …
MarTech Interview with Charmagne Jacobs, VP of Global Marketing, Adslot
"If you hire the right people to do the right work, have the right support internally, and have a clear …
MarTech Interview with Paige O’Neill, CMO, Sitecore
"Marketers will make meaningful progress on personalization to deliver digital interactions that are tailored to the customer’s needs and provide …
MarTech Interview with Tara Ryan, Chief Marketing Officer, Swrve
"Many SaaS stacks within marketing departments just proliferate data, creating more challenges for marketers to do what they really want …
MarTech Interview with Paul Dolan, CEO, Varick
"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at …
Bluecore Unveils Bluecore Communicate, Email Reimagined for Performance and Personalization at Scale in Retail
New Retail Cloud Platform Transforms Email Marketing by Bringing the Scale of an ESP Together with Triggered and Fully Personalized …
MarTech Interview with Alex Rahaman, CEO, NEXD
"It’s easy to get bogged down in overly granular performance metrics, particularly in the case of marketing, so we focus …