Interview with Udayan Bose, Founder and CEO at NetElixir
Tell us about your role at the company and how you started here.
I founded the company in 2004 to help retailers win new online shoppers through data-driven Search Marketing.
What opportunities and challenges did you and/or the company identify at the start and have things worked out as planned?
We have been focusing on three trends. The first is Voice search, which is changing search from being keyword led to context led. The second is the application of AI by Google and other ad platforms and marketplaces, which is…