Interview Archives — MarTechSeries

Fireside Chat with Evan Liang

Evan Liang talks about how technology has a significant impact on customer building and partnership models Know My Team The LeanData

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Sudipto Ghosh1 day agoApril 20, 2018 0 102

Interviews

Interview with Joshua Neckes, Co-Founder, Simon Data

"Digital transformation is the act of bringing (or dragging) an “old school” marketing operation into the modern era." Tell us

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Sudipto Ghosh2 days agoApril 20, 2018 0 67

Interviews

Interview with Lou Jordano, CMO, Crimson Hexagon

"The true value of social media for CMOs is not about engagement and automation, but about the level and types

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Sudipto Ghosh3 days agoApril 19, 2018 0 118

Tech Bytes

TechBytes with Laura Koulet, Vice President Legal, Tapad

Laura KouletVice President, Legal, Tapad Preparing for GDPR? In this TechBytes, Laura Koulet, Vice President of Legal at Tapad, provides her

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Sudipto Ghosh3 days agoApril 18, 2018 0 96

Interviews

Interview with Kristine Steuart, CEO And Co-Founder, Allocadia

"The success of the #RunMarketing movement is due to the need for marketers to better manage all of the operational

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Sudipto Ghosh4 days agoApril 18, 2018 0 91

Interviews

Interview with Craig Harris, Founder and Chairman of the Board, HG Data

"We use ML and NLP to help process billions of structured and unstructured documents to curate highly valuable technographic information

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Sudipto Ghosh5 days agoApril 17, 2018 0 132

Interviews

Interview with Mark Frost, CEO, Sitecore

"B2B marketers need to centralize all their customer data, across all channels so that all their digital marketing tools are

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Sudipto Ghosh6 days agoApril 16, 2018 0 401

Interviews

Interview with Alex Collmer, Founder & CEO, VidMob

"The problem hasn’t been the targeting technology, it has been the ability to get the creative necessary to deliver a

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Sudipto GhoshApril 13, 2018, 4:20 pmApril 13, 2018 0 359

Interviews

Interview with Nick Ashmore, VP Marketing, ResponseTap

"The challenge remains of how to translate complex customer journeys and omnichannel marketing into actionable insights to empower marketers, not

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Sudipto GhoshApril 12, 2018, 4:00 pmApril 12, 2018 0 144

Interviews

Interview with John Reese, SVP Marketing, Mavenlink

"There’s a convergence taking place in managing data, giving AI an opportunity to go to work and enable businesses to

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Sudipto GhoshApril 11, 2018, 4:00 pmApril 11, 2018 0 279

Interviews

Interview with Alli McKee, CEO and Founder, Stick.ai

"The rise of AI-powered products forces us to double down on the human skills: communication, relationship building, storytelling. It enables

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Sudipto GhoshApril 10, 2018, 4:30 pmApril 10, 2018 0 271

Interviews

Interview with Malcolm Cowley, CEO, Performance Horizon

"More and more businesses are recognizing that partnerships enable them to leverage pre-existing customer relationships to grow their own sales

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Sudipto GhoshApril 9, 2018, 4:00 pmApril 9, 2018 0 293

Fireside Chat

Fireside Chat with Anuj Kucheria

Anuj Kucheria talks about his journey in setting up CrossInstall. Know Me... As Chief Revenue Officer at CrossInstall, I lead

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Sudipto GhoshApril 6, 2018, 8:08 pmApril 9, 2018 0 249

Interviews

Interview with Tasso Argyros, CEO, ActionIQ

"Proper predictive modeling requires a solid data foundation, which most marketers lack, and constant customization by data scientists, which marketers

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Sudipto GhoshApril 6, 2018, 4:00 pmApril 4, 2018 0 204

Interviews

Interview with Heidi Bullock, CMO, Engagio

"The hard part for most marketers is educating other folks in the organization on how to evaluate account-based initiatives." Tell

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Sudipto GhoshApril 5, 2018, 4:00 pmApril 5, 2018 0 223

Interviews

Interview with Jay Baer, Founder, Convince & Convert

"Content and social work closely together, with social as an amplification engine that brings new viewers to content executions." Tell

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Rohan JaganApril 4, 2018, 4:00 pmApril 4, 2018 0 245

Interview with Des Cahill, Executive Marketing Leader, Oracle CX Cloud Suite Modern Customer Experience 2018

Interviews

Interview with Des Cahill, VP, Global Outbound Product Management, Oracle CX Cloud Suite

"Marketing is rapidly evolving from just being a creative process to being a data-driven process." Tell us a bit about

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Rohan JaganApril 3, 2018, 5:27 pmApril 3, 2018 0 396

Interviews

Interview with Eric Bisceglia, VP, Go-to-Market, Voysis

"It’s important for marketers to have a comprehensive voice strategy and understand the use cases that the different voice platforms

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Sudipto GhoshApril 2, 2018, 4:30 pmApril 2, 2018 0 139

Interviews

Interview with Thom Gruhler, CEO And Founder at Fjuri

"Brands that leverage data, analytics, and AI to better understand customer needs and reduce the lag between insight and action are

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Sudipto GhoshMarch 30, 2018, 4:00 pmMarch 30, 2018 0 323

Interviews

Interview with Seth Besmertnik, CEO and Founder, Conductor

"Technologies need to help marketers understand the entire picture - from a customer’s perspective." Tell us about your role and

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Sudipto GhoshMarch 29, 2018, 4:15 pmMarch 29, 2018 0 157

Interview with Joshua Neckes, Co-Founder, Simon Data

Interview with Lou Jordano, CMO, Crimson Hexagon

Interview with Kristine Steuart, CEO And Co-Founder, Allocadia

Interview with Craig Harris, Founder and Chairman of the Board, HG Data

Interview with Mark Frost, CEO, Sitecore

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

TechBytes with Eric Marotta, Director Product Marketing, CloudCraze

TechBytes with Laura Koulet, Vice President Legal, Tapad

TechBytes with Steve Borthwick, CTO, Artesian

TechBytes with Ari Saposh, VP, Data, oneAudience

Fireside Chat with Evan Liang

Fireside Chat with Anuj Kucheria

Fireside Chat with Scott Brinker

Fireside Chat with Shawn Schwegman

Fireside Chat with Jeff Pedowitz

TruGreen Partners with IBM Watson for Ads That Recommend Personalized Lawn Care Plans

Disruptive Innovation: SaaS Companies Are Migrating To Purchase Convenience

Drive-To-Store Campaign – Are You Measuring What Really Counts?

An Automated Supply-Side Platform Ecosystem: The Future of Local TV Advertising

What Martech Partnerships Really Say About the State of Digital Marketing

Why Your Brand Needs to Become [P]interesting to Reign Social ROI

How to Nail Your Customer Loyalty Program

The Pedowitz Group is a Revvie Finalist for 2018 Partner of the Year Award

The Power of Event Automation for Better Connectivity in Business

Anura Empowers LeadThink Fight Ad Fraud with Deep Analytics Reporting

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