Interview

How can marketers fix a knowledge-gap (if it exists) between their team while optimizing team efficiences for better results to drive more customer impact? Christine Moore, Managing Director – North America at FirmDecisions shares some thoughts in this short chat: _______ Tell us a little about yourself Christine…we’d love to hear more about your new role at FirmDecisions and a few near-term plans you’re focusing on! I’m Managing Director North America at FirmDecisions. I have spent my career working in financial and…

Covid-19 has been a reminder for marketers to refocus efforts on core marketing basics feels Sumit Virmani, CMO at Infosys; catch this complete QnA where he dives deeper into Infosys’s marketing journey during this pandemic while highlighting more on their team’s marketing tech stack: _______ Tell us about yourself Sumit – how did you venture into marketing? I pursued an undergrad in Finance, and then went straight into a management program fully intending to find and build a career in finance. And that’s when my real…

Ankush Gupta, Founder of B2B Events Review Platform – Eventible shares his thoughts on the evolving B2B events industry while talking about the key triggers that inspired him to create a first of its kind solution for the global B2B events industry: _______ Tell us about your professional journey, Ankush, how did it lead to the conception of an event reviews platform like Eventible? As long as I can remember I loved creating things and the whole make & hustle process – in college I sold mix-tapes and CD’s right…

Today’s Out-of-home advertising and media plans need a strong digital backing and its integral that marketing and advertising leaders ensure they team the right technologies with proven best practices to achieve ROI. Matt Schmitt, Digital Media Executive and Strategist, Reflect Systems Inc shares more in this chat: _________ Tell us a little about yourself Matt…we’d love to hear about your role, a typical day at work? I’ve enjoyed a career where I’ve always worked in media and digital content, from broadcast to…

Vladimir Poletaev, Chief Marketing Officer of Generali Global Assistance shares his thoughts on a few top concerns that face every marketing team today while talking about a few proven marketing and martech tips that can help in this casual chat: _______ Tell us a little about yourself Vladimir…we’d love to hear about your role as CMO, a typical day at work? With disruption and change being a constant factor in our lives, I like to stay productive and find joy in the work that I do leading my team to success. A typical…

 How will cookie based targeting and advertising and marketing evolve given today’s changes to the adtech and martech ecosystem? Bichoï Bastha, Chief Revenue and Business Officer at Dailymotion weighs in with a few thoughts: ________ Tell us a little about yourself Bichoi…we’d love to hear about your role, a typical day at work? My role at Dailymotion is CBO (Chief Business & Revenue Officer). At Dailymotion, I support and oversee various teams that work to provide the best solutions to our advertisers and to help…

 Data is everywhere and forms a core part of most marketing and sales strategies today, Lynn Girotto, Chief Marketing Officer, Heap delves deeper while sharing a few observations on what key trends marketing teams need to follow given today’s business dynamics.  ______ Tell us a little about yourself Lynn…we’d love to hear about Heap? We’d also love to dive into your role as CMO and how a typical day at work is in the Marketing team at Heap? Heap is the leader in digital product analytics, and our mission is to power…

 A Quick Synopsis: Connected TV’s growth has been a boon for streaming advertising, yet the work is far from over when it comes to optimizing campaigns within that ecosystem. And even while connected TV grows, there are still millions of paid TV subscribers out there whose ad experience is managed by legacy (manual) infrastructure. Scaling up TV advertising for both programmers and advertisers now takes an investment in cross-platform interoperability to respond to rapid changes in viewer behaviors. About…

While most customers across industries have been showing signs of wanting improved interactions between them and the brands they deal with, how is this need leading to a change in processes and customer communications in the banking industry? John Nash, Chief Marketing and Strategy Officer at Redpoint Global dives into this topic in our chat: _______ Tell us a little about yourself John…we’d love to hear about your role, a typical day at work. How has that changed for you and your team in light of the ongoing global…

Christopher Wiseman, Head of Marketing Practice at ADA shares a few key highlights on ADA’s new martech-as-a-service offering in this quick chat while taking us through his biggest marketing and martech moments through his journey: _______ Tell us a little about yourself Chris, we’d love to hear about your (new!) marketing technology role at ADA. What’s a typical day at work? Also, take us through your biggest MarTech and marketing moments through the years? It's definitely been a unique journey for me. Before joining…

How can product led growth oriented companies drive better customer conversions with the right value add content and events? Chen Guter, VP of Marketing at Lusha joins us for a chat to share a few thoughts: _____ Hi Chen, welcome to MarTech Series! Tell us about your journey through the years…we’d love to hear about the Lusha platform…and how it’s evolved over the years… I started my marketing career as a brand manager in Procter & Gamble. I was responsible for managing some of B2C’s most loved brands, like…

With most marketers aiming to create stronger online marketing initiatives today, will marketing leaders now start to also realize the importance of paying attention to the various kinds of online marketing frauds prevalent today? Dan Lowden, Chief Marketing Officer at White Ops weighs in: ______ Tell us a little about yourself Dan…we’d love to hear about your role as CMO at White OPs, take us through a typical day at work? I’ve been a storyteller in technology marketing for over 25 years, and am fortunate to have…

Mobile shopping and mobile ecommerce trends have witnessed a significant shift during this ongoing pandemic, Bob Braham, CEO at mobile ecommerce experience platform - Famous discusses more about these changing dynamics in this MarTech Series chat: _______ Tell us a little about yourself Bob…we’d love to hear about the Famous platform and also, your most recent launch – Famous Pro? I’m currently the CEO of Famous, a mobile ecommerce experience platform, but before joining here I’ve led a 30 year career of working in…

Steven Kellam, SVP Marketing and Alliances at 360insights shares a few insights and tips to help scale channel partner management while diving into the projected growth of data and analytics in marketing and sales, in this quick QnA: _____ Hi Steven, welcome to this chat! Tell us about your journey through the years…we’d love to hear more about 360 Insights…  360’s story began over 12 years ago in recognition of the need for brands to better manage their incentive programs, provide a better user experience, protect…

Tell us about your journey into marketing technology and how you started at Adverty? It all started with a deep interest in advertising and marketing. Since 2000, I have worked in different positions with more or less all forms of digital communication. Everything from classified ads and banners to being the CEO of one of Sweden’s largest companies in content and native marketing. Games and apps are the communication channel of the future and are already equated with social media when it comes to reach so when the…

Paul Azorin, Co-founder and Chief Brand Officer, BairesDev joins us in the chat to share a few thoughts on the changing trends in B2B IT Services while taking us through BairesDev's remote work culture: _____ Tell us a little about yourself Paul…we’d love to hear about BairesDev? I got into technology at a very young age, as I was always fascinated by all things digital. When I was a very young teenager my parents couldn’t afford to buy me a computer, so I did odd jobs and built my first computer piecemeal. That led me…

The Covid-19 pandemic changed the kind of technologies support teams and customer facing teams needed to invest in, in order to drive business productivity. Shalin Jain, CEO at HappyFox weighs in with a few thoughts: ______ Tell us a little about yourself Shalin…we’d love to hear a little bit about your journey as a tech founder...and the story of HappyFox…. HappyFox began in 2012 as a cloud-based help desk offering. Today, a little over 9 years later, we offer a suite of products for support teams that includes…

Kaycee Lai, CEO and founder of Promethium joins us for a quick chat to share a few thoughts on the impact of data analytics to solve key business and remote work problems while also talking about the company’s latest product release: ______ Tell us a little about yourself Kaycee…we’d love to hear a little bit about you, and the Promethium platform? Throughout my whole career I have been around data and data products.  I have been an analyst, so I know their pain.  I have worked with data storage, data virtualization,…

Clare Dorrian, Chief Marketing Officer at SugarCRM joins us for a chat where she shares her thoughts on what it takes to stand out in a crowded market space while also talking about the top capabilities of SugarCRM’s newest product – SugarPredict: _______ Hi Clare, welcome to MarTech Series! Tell us about your journey through the years…what are the best parts about being in Marketing (within tech) today? I joined SugarCRM in January 2020. Starting a new CMO post is always challenging but doing this in the midst of a…

Shailin can you tell me how and why you founded Method Media Intelligence. I started as a consultant primarily focused on helping advertisers, agencies and platforms understand invalid traffic. I listened to the pain points that were traditionally faced by marketers when it comes to measuring their digital ad-spend and built MMI360  Which I am proud to say is now MRC accredited.  Historically sampled measurement has plagued the ad-technology industry since its inception. Which we solved with a 5 millisecond device…