Interview

What does it take for marketers to plan engaging multichannel campaigns for their key accounts throughout the buying cycle; besides ensuring better marketing-sales collaboration, there are several other factors that come into play: Nick…
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What does it really take for marketers of today to effectively track and enhance their content marketing performance?  Christian Lund, Co-Founder at Templafy shares some insights: ______ Welcome to this martech chat Christian, tell us…
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What are some of the top factors that are leading to disruptions in digital advertising and how will the future of adtech influence new ad trends and formats? Dwight Green, Chief Business Officer at AdImpact shares his observations:…
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In order to ensure that video marketing efforts are optimized with measurable ROI processes, marketers need to keep a few things in mind; Jim Dicso, CEO at SundaySky has some tips: ______ Welcome to this MarTech Series chat Jim, can…
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AI allows marketers to gain a competitive edge in the marketplace, but in what ways should AI platforms be optimized to further marketing interests faster? Megan Sakakibara, Vice President Marketing at Unbounce shares more: _______…
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Hi Peter, welcome to MarTech Series. Please tell us about your current role and the team you handle at Unica. How did you arrive at HCL? I am VP of and Head of Marketing for HCL Software.  We are a $1 billion enterprise software division…
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What does it take for today’s B2B marketers to reshape their martech strategy and marketing plans for better alignment in order to scale business ROI? Julie Zadow, Senior Vice President and CMO in Residence at Demand Spring shares her…
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While global banking leaders enhance their digital customer experience with new tech innovations and features, how are other local and regional banking providers creating improved customer experiences with innovative solutions? JR…
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Massimo Arrigoni, CEO at brand experience agency BEE discusses some evolving martech and marketing experience trends in this quick weekend Q&A: _____ Welcome to this MarTech Series chat Massimo, tell us more about BEE and its…
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There is no dearth of data in today’s marketing and sales environment, what differentiates the best marketers from the rest is a strong ability to make proper business sense of all the data that marketers and salespeople now have access…
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How can marketers build a martech stack with strong marketing processes to not only help drive marketing revenue but also better team alignment? Michael Marcellin, CMO at Juniper Networks takes the time to chat with MarTech Series to…
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Contextual intelligence can drive better marketing ROI, so what should marketers of today keep in mind when advancing their overall contextual targeting campaigns? Doug Stevenson, CEO and Co-founder at Quintesse has some tips: _______…
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Yogeeta Chainani, Co-Founder and CPO at Swaarm, an ad tech tracking platform comments on Swaarm's journey since its inception in 2020 while taking us through a few top martech and adtech trends that are prevalent in the B2B market today:…
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Frost Prioleau, CEO and Co-founder, Simpli.fi joins us for a quick chat to talk about the importance of including TV advertising in today’s media mix while sharing a few best practices for advertisers to keep in mind: _____ Welcome to…
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Fuel Cycle, Inc., the leading market research cloud for Fortune 500 companies, introduces Live, a new virtual interview solution designed to rapidly increase insights volume from customers and product users. Marketing Technology News:…
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Jonathan Epstein, CEO at Brewco shares a few thoughts on the changing SEO trends impacting today’s marketers while taking us through the story of Brewco is this quick chat: _____ Welcome to this MarTech Series chat Jonathan, tell us…
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Bosko Milekic, CTO and Co-Founder at Optable discusses the story behind Optable’s launch and a few key trends impacting the adtech ecosystem in today’s B2B marketplace: _____ Welcome to this MarTech Series chat Bosko, tell us more…
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Anu Shukla, Co-founder & Executive Chairwoman at conversational marketing platform Botco.ai joins us to talk about Botco.ai’s journey since its launch: ________ Welcome to this martech chat Anu, tell us more about Botco.ai. We’d…
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SMEs are the backbone of our economy, what does it take to ensure steady ROI and growth as events surrounding the Covid-19 pandemic continue to create disruptions? Brendan King, CEO of Vendasta takes the time to share his thoughts in this…
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Eugene Levin, Chief Strategy Officer at Semrush discusses a few pertinent SEO best practices while taking us through Semrush’s biggest highlights and updates of this year.  _______ Welcome to this MarTech chat Eugene, tell us more…
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