Browsing Tag

Interview

Interview with Joe Quinn, Section Manager ABM – National Instruments

"I get folks to talk through their ways to solve challenges, take the first step, approach a project before I give them my take."On Marketing Technology MTS: What topic are you speaking on at Revenue Summit 2017? I have been asked to speak as an expert managing an ABM program at a large enterprise company. National Instruments was founded in 1976, operates in over 60 countries with more than 7,000 employees with 2016 revenues exceeding $1.2 billion. NI provides powerful, flexible hardware and software technology…

Interview with Paras Chopra, Founder & CEO – Wingify

"Marketing does not exist in a silo. It shares a symbiotic relationship with other functions like Customer Success, Sales and so on."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I founded Wingify back in 2009 with an aim to build tools that simplified decision-making processes for marketers. During my college days, I dabbled in a few start-up ventures. All of them leaned towards the B2C side of things and all of them failed to…

Interview with Ross Andrew Paquette, Founder & CEO – Maropost

"Secret to success is to never stop understanding your own business. When things go wrong, you know how to fix it. My original plan was to have a lifestyle business, with a few clients I could manage on the side."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I had quite a unique journey getting to my current role. I started in the SaaS and email industry and I quickly noticed an opportunity in the lack of an ESP with great…

Interview with Aaron Bird, Founder & CEO – Bizible

"Overall, I believe 100% perfect planning” is grossly overrated."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m the founder and CEO...but also occasionally IT and janitor. Working on ad platforms at Microsoft, Peter (co-founder at CTO) and I saw the complete lack of connection between how marketers paid for online ads and the actual value that they get from it. It was all about impressions and clicks and not about…

Interview with Sangram Vajre, CMO & Co-Founder – Terminus

"Frankly, marketing as a function does not have a clear path to success."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I am the co-founder and CMO at Terminus and the founder of the #FlipMyFunnel movement. Most recently, I ran marketing at Pardot through its acquisition by ExactTarget and then Salesforce. That experience taught me a lot about startups and also how to do things at scale for the most iconic brand in tech.  MTS:…

Interview with Danny Wajcman, Co-Founder & COO – Lucky Orange

"No matter where life takes you: Stay Hungry, Stay Humble, and Stay Appreciative."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m Danny Wajcman, Co-founder and COO of Lucky Orange. The inspiration for starting Lucky Orange came down to the basic need of wanting to better understand what visitors were doing on a website. Lucky Orange co-founder and CTO Brian Gruber and I were just two small business owners fed up with the lack…

Interview with Braydan Young, Co-founder – Coffee Sender

"People want to feel special when they start a buying cycle and be able to interact with the brand."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I am the cofounder of CoffeeSender/Sendoso. We started the company about two years ago as a side project, because we were looking for better way to connect with prospects and customers. We started by mailing coffee gift cards out which sucked but it was effective for getting meetings,…

Interview with Scott Salkin, CEO & Founder – Allbound

"Hire people who are smarter than you, master the ability to communicate your vision, then delegate and get out of the way."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’ve been working in high-tech sales and marketing since the day I graduated college in 2001. At each stop - as an Account Executive at Cisco, a product marketer at NetPro (acquired in 2008) and then CEO at IDS Technology Marketing - there was always one…

Interview with Apurva Kumar, CEO – LotaData

"To build great teams, prioritize EQ over IQ"On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) We are data nerds. We honestly did not set out to start a martech company. We set out to analyze data to understand how people interact with the real world. This led to the birth of “People Intelligence”, a whole new genre of martech that leverages mobile location to get insights about people. My core team has deep experience in…