Browsing Tag

Interview

MarTech Interview with Akhilesh Tiwari, VP and Global Head, Enterprise Application Services, Tata Consultancy Services

"For enterprises looking to drive rapid growth, there’s only one answer — enterprise-wide commitment, investment, and focus on digital transformation journeys." Tell us about your role and journey into Enterprise Technology. What inspired you to be part of Tata Consultancy Services? In my current role, I work closely with a team of business consultants and technology experts who help clients set up and build on their foundation of enterprise applications to become agile enterprises, poised for growth and innovation. We…

MarTech Interview with Chris Ingham Brooke, Founder and CEO, Pub Ocean

"If you can’t measure it, you can’t manage it — you need the tools to be able to measure how everything you touch, from creating content to making design changes to topic choice in the newsroom, has the power to affect and positively influence revenue." Tell us about your current role and how you got here. What inspired you to establish Pub Ocean? As the CEO of Pub Ocean, I set the vision and oversee day-to-day operations. We’re a technology company on a mission to make digital publishers more profitable, by building…

MarTech Interview with Ryan MacInnis, Director of Marketing, Notarize

"If you take the process of getting thousands of documents signed and notarized and bring that exclusively online, managed from one place, that’s actually driving massive growth for those companies." Tell us about your journey into Sales and Marketing. What galvanized you to join Notarize? I started my career as a sports journalist with the Boston Globe and found that marketing was this incredible opportunity to take great storytelling and blend it with a bit of psychology to get a buyer, investor or potential employee…

MarTech Interview with Rytis Lauris, CEO and Co-Founder, Omnisend

"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with customers." Tell us about your role and journey into omnichannel marketing. We started as an Email Marketing tool, Soundest. As we were built around the e-commerce industry, we noticed that e-commerce marketers have very specific needs around automation. At the time, when we launched Soundest 5 years ago, automation wasn’t easy for online sellers. Email Marketing automation was a privilege for larger…

MarTech Interview with Frans van Hulle, CEO and Co-Founder, PX

"We are at an inflection point where technology can rapidly advance the industry and create a more level playing field between buyers and sellers." Tell us about your role and journey into customer acquisition. What made you start PX? We started as a lead generation company with our own and operated websites in several verticals, but we knew we could offer the industry more. From day one, we always had a focus on technology, and in our minds, it was the path to solve some of the biggest challenges in the industry…

MarTech Interview with Mike Seiman, CEO, Digital Remedy

"Being technology-vendor agnostic allows for the experience of integrating data and analytics into our tools, for the automation of buying media to be more frictionless than it typically would be." Tell us about your role and journey into digital asset efficiency? What made you start Digital Remedy? In 1994, I was fortunate to work with computers. In 1996, I started blogging, which lead to the creation of our first ad network in 1997. My philosophy has always been that if I hire better people around me, continue my…

MarTech Interview with Wellford Dillard, CEO, Campaign Monitor

"Deeper knowledge of where a potential buyer is in their process, where they are likely to be found, and what questions they have are foundational to driving a timely and meaningful outreach." Tell us about your role and journey into technology. What inspired you to join Campaign Monitor? I’ve been working in technology and software for over 20 years. My background is primarily in operational finance — working in management consulting, investment banking and equity research before taking on CFO roles at Emma , one of the…

MarTech Interview with Asaf Greiner, Founder and CEO, Protected Media

"The nature of the advertising business means it’s critical to deal with attacks quickly and efficiently when they surface rather than trying to punish the other channels on which you’re dependent or resorting to cybersecurity threat activity." Tell us about your role and journey into technology. How did you conceive the idea of launching Protected Media? I was working with my partner, Dr. Zac Sadan, building network security solutions and protecting organizations from cyber attacks, when we began to see viruses hitting…

MarTech Interview with Tyson Quick, Founder and CEO, Instapage

"If you’re not paying attention to AI, it is going to render you and your business obsolete in 5 years." Since the last time we spoke at MarTech Series, how much has the personalization industry evolved? One major advancement in the evolution of the industry is our own recently announced personalization solution. More marketers are waking up to the fact that you can create highly targeted, relevant ads that speak directly to an individual’s wants and needs, and that you need something more than a generic page on your…

MarTech Interview with Rich Kahn, CEO, Anura.io

"If you have an ad fraud problem, you’re going to allocate a lot of time and money to traffic generation only to waste money, tarnish your reputation, and increase your TCPA compliance risk." Tell us about your role and mission to educate others on the dangers of ad fraud. I’ve been fighting ad fraud since the late ‘90s. While at an AdTech NYC tradeshow in 2000, I woke up and told the person I was rooming with, “I think I can solve ad fraud.” I wrote a little piece of code, 69 lines of code. At the time, it was very…

MarTech Interview with Ryan Grable, Vice President of Global Digital Demand Generation, Genesys

"MarTech stacks need to work together and ensure alignment as accounts and contacts transition from one channel to the next." What inspired you to join Genesys?  Genesys is a global organization that leads in customer experience. I joined with the goal of transforming their global digital demand-generation team and footprint. I am excited to be a part of how Genesys is revolutionizing the Sales and Marketing space by extending its customer engagement portfolio to marketers. Genesys is an innovative and diverse company…

MarTech Interview with Aaron Brooks, Co-Founder and Co-CEO, Vamp

"The best way to optimize influencer content is amplifying it through channels such as Facebook, Google and even OOH." Tell us about your role and journey into Marketing Technology. What inspired you to co-start Vamp? It started quite simply by looking at influencers’ feeds and seeing aspirational content that wasn’t just high-quality and beautiful, but also much more engaging than anything brands or traditional publications were producing. I saw a lot of unleashed potential in the quality of this content and, although…

MarTech Interview with Christophe Collet, Chief Executive Officer, S4M

"If you want to be a real contender in the fast-growing MarTech industry, you must find a way to make your company, and all of the people who make it, evolve at the same time as the market and grow with it." Tell us about your role and journey into technology. What inspired you to create S4M? I started my career in the mobile industry in 2004, at a time when the word “smartphone” didn’t even exist. After a few years, I co-founded the Mobile Marketing agency, Adenyo, which was later acquired by Motricity for $100 million.…

MarTech Interview with Jaime Punishill, CMO, Lionbridge

"Our customers are not segments, archetypes or the sum of their latest actions. They are real people and we need to understand both their commonalities and their differences." Tell us about your role and journey into MarTech and AdTech. What inspired you to join Lionbridge? After earning my degree from Stanford, I supported brand strategy, innovation, product design and digital transformations at several financial services organizations. I am fortunate enough to have spent the past two decades in change management. That’s…

MarTech Interview with Tony Chen, CEO, Channel Factory

"There should also always be active ad fraud prevention in video that includes monitoring first-party creator data and channel traffic sources." Tell us about your role and journey into technology. How did you arrive at Channel Factory? In 2010, I was in the middle of completing my education at Rice University; double majoring in piano performance and economics. During that time, I launched Yellow Thunder Media, an agency specializing in viral Content Marketing that worked with most of the major movie studios. A year…

MarTech Interview with Jeff Kupietzky, CEO, PowerInbox

"Having great data scientists on your team is the key — they must be able to crunch the numbers, but also ask smart questions and understand the implications of the analytics as it applies to real human behavior." Tell us about your role and journey into Email Advertising.  What made you start PowerInbox? My prior company monetized domain names and we had a small unit providing a shopping comparison experience for travel. Although it was a small site, we noticed that over 80% of the value was coming from its email list,…

MarTech Interview Series with Zvi Guterman, Founder and CEO, CloudShare

"In marketing, change comes quick — whether it’s advancements in AI or requirements such as GDPR — so you have to be smart and nimble." Tell us about your role and journey into technology. What galvanized you to start CloudShare? I’ve been drawn to technology since I can remember. I created CloudShare because I saw an opportunity. Previously, at other companies, I had difficulties creating IT labs. The solutions were labor-intensive and automation fell short. I wanted something that would let me select different…

TechBytes with Ann Handley, MarTech Influencer, Keynote Speaker and CX Expert

What excites you the most about MarTech? How do you gather information on technology? A recent story in MarketingProfs called out a few exciting evolutions in MarTech: 2019 Martech Predictions: From Facebook Marketing to Meeting Automation What I find personally interesting is how Machine Learning (ML) and Artificial Intelligence (AI) arm marketing with lightsabers. We already see how ML and AI can identify trends. But AI and Machine Learning will soon identify buying trends across various integrated systems: sales…

MarTech Interview with Mary Clark, Chief Product Officer and Chief Marketing Officer, Synchronoss

"Insights gathered through analytics and business intelligence are only relevant when they can be applied quickly and with near real-time methodology to solve problems and deliver desired outcomes." Tell us about your role and how you got here. What inspired you to be part of a Marketing Technology company? I began my role as Chief Product Officer and Chief Marketing Officer in January 2018 — a year ago. I am responsible for Product Management, marketing and communications globally. My roots are in technology, telecom…

MarTech Interview with Charmagne Jacobs, VP of Global Marketing, Adslot

"If you hire the right people to do the right work, have the right support internally, and have a clear strategy in place that is focused on the needs of the consumer, it will be a lot easier to ensure your company not only survives but also thrives in the digital economy." Tell us about your role and journey into technology. How did you arrive at Adslot? I had a few career stops before landing in digital media, however, it wasn’t until I was working in public affairs where I really started thinking about how to translate…