interviews

How can today’s marketing and advertising leaders create more impact with their online media plans and strategies? Dave Kelly, Founder & CEO at AnalyticsIQ has some tips: ________ Welcome to this MarTech Series chat Dave, tell…
Read More...

Marketers will have to become more and more transparent with their data practices as consumer trends surrounding the collection of their personal data evolve, Steffen Schebesta, CEO at Sendinblue comments on the changes marketers will…
Read More...

George Donovan, Chief Revenue Officer at Allego chats about a few top sales and marketing predictions he has in mind for 2021 while taking us through the core benefits of the Allego platform in this chat: ______ Tell us a little about…
Read More...

ClickDealer is thrilled to announce they have chosen Attila O’Dree and his iAmAttila brand as their educational partner, creating an exciting partnership aimed at helping new publishers master affiliate marketing and provide an alternative…
Read More...

Earlier this year I was scheduled to speak at SaaStr with two of the most dynamic SDR leaders in Silicon Valley, Lauren Wadsworth (Segment) and Alex Griffin (Reflektive), as part of a panel on “How to Motivate and Inspire your SDRs.”…
Read More...

Tell us more about your recent integration with Glassdoor. How can marketing teams better leverage this opportunity to acquire and engage with customers? The lines between the corporate brand and employer brand continue to blur, so…
Read More...

Hi Marika, please tell us about your current role and the team / technology you currently handle at Experian. I’m the SVP of Platform Commercialization at Experian Global Identity & Fraud. My team looks after the global partner…
Read More...

MarTech Series speaks with Sisense’s Chief Product and Marketing Officer, Ashley Kramer on the impact of COVID-19 on adapting to rapid shifts in the marketing function and how data-driven decision making can help strengthen businesses…
Read More...

Hi Travis, welcome back to MarTech Series. Tell us about your COVID-19 business continuity plans at LiveRamp. The recessionary environment brought on by the pandemic has forced marketers and publishers to do more with less, thus acting…
Read More...

Matt Dumiak, Director of Privacy Services, Customer Engagement Compliance at CompliancePoint, a subsidiary of PossibleNOW. To give consumers the most control, organizations should consider offering a granular opt-down and opt-out option.…
Read More...

"AI is not a destination, it is a once in a generation transformation that will take time." Hi Seth, you are a pioneer in the AI and Emerging tech realm. How did you start with Infosys? I joined Infosys in June of 2019. The reason I…
Read More...

"I always tell young women to listen to the advice you’re inevitably going to get, but at the end of the day, follow your gut." Hi Heather, tell us about your journey into Demand-gen Marketing. What inspired you to start “Spark Your…
Read More...

“The biggest challenge for any CMO today is that our role has fundamentally changed and evolved. We're no longer brand storytellers devoted solely to Outbound Marketing. We’re now stewards of the entire customer experience from awareness…
Read More...

"Data ethics is doing the right thing with data, considering the human impact from all sides, and making decisions based on your brand values." Hi Barbara. Tell us about your journey into data protection and how you started at Looker.…
Read More...

"As a business leader, I think it’s critical that you continue to assess how you leverage the mix of assets available to you to drive performance." Journey into Tech Hi Mark, tell us about your journey into Revenue Marketing? What…
Read More...

"Businesses must start to think smarter and better in order to establish a sustainable, long-lasting Marketing future – especially when it comes to the use of customer data." Journey into Tech Hi Ian. Tell us about your journey into…
Read More...

"With ride-sharing and gaming companies entering the financial industry, we will see an adoption of technology coming from various other industries, making for an exciting space to watch. Journey into Tech Hi Liam, tell us about your…
Read More...

"Business leaders should invest time understanding where AI works and where AI struggles." Hi Adam.You come from a very interesting background where you have managed vastly different portfolios. Could you tell us about this enriching…
Read More...

"We think email is still the king. In all seriousness, the reports of its death have been greatly exaggerated." Tell us a bit about Email Meter? Specifically, tell us how it can help team leaders gauge a pulse on employee productivity…
Read More...