Browsing Tag

interviews

Prediction Series 2019: Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead Marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they Secured series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a cloud management business that leveraged the emerging public cloud market. Why did I join? It was the people. After speaking with the CEO and Co-Founder, I got excited about the…

Prediction Series 2019: Interview with Cary Dunst, GM North America, Adslot

Cary, tell us about your role at Adslot and the team/technology you handle. Adslot Media is the world's only independent technology that scales audience-enabled, publisher-direct media buying. Through our technology you can plan, buy, optimize and reconcile your premium, guaranteed campaigns through a single platform. The North American team services premium publishers and advertisers by leveraging the Adslot platform to simplify their buying and selling of guaranteed, premium display and video inventory across all…

Prediction Series 2019: Interview with Kerry Bianchi, President and CEO, Visto

How can businesses up their customer engagement game in 2019? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating the same message in every marketing channel, tell a multi-faceted story — one that unfolds as customers continue on their journey with your brand at different touchpoints and different stages of discovery. It’s more personal and relevant and will deepen the relationship in the end. What were the AdTech…

Prediction Series 2019: Interview with John Steinert, CMO, TechTarget

How much did ROI dashboards and Sales Intelligence evolve in 2018? Both a lot and too little. On one hand, dashboards are becoming easy to build and, therefore, are included as part of many vendors’ offerings. This means that users don’t have to create their own dashboards. However, the main problem remains that the dashboard itself is largely a descriptive and reactive element within the stack rather than a prescriptive, proactive one. Dashboards, as a whole, still need to evolve beyond reporting on what is happening…

Prediction Series 2019: Interview with Brad Rukstales, CEO and President, Cogensia

Tell us about your journey in technology and how you arrived at Cogensia. I grew up on the MAR side of MarTech, in the world of third-party data, predictive analytics, and consulting. I have worked for marketing consulting firms, list and data companies, and advertising agencies before starting Cogensia’s parent company in 2002. My focus has always been to help marketers make smarter decisions through the use of insight and data, whether that is statistical modelling, Machine Learning, segmentation, or data consolidation…

Prediction Series 2019: Interview with Mike Austin, CEO and Co-Founder, Fresh Relevance

What opportunities and challenges did you and/or Fresh Relevance identify at the start of the 2018 and have things worked as planned? We are all social creatures and tend to base our actions on the behavior of others when faced with an overwhelming range of options. However, tactics that have received a lot of media attention recently, such as Influencer Marketing, aren’t necessarily the most effective or scalable ones. Therefore, many retailers are still unsure how to leverage the power of social in their marketing to…

Prediction Series 2019: Interview with Rich Kahn, CEO and Founder, Anura.io

What opportunities and challenges did you and/or Anura identify at the start of the 2018 and have things worked out as planned? At the beginning of 2018, the challenge was identifying where we fit into the market best. Based on how we built our model, we knew our accuracy level was higher than anything else, which is why we launched Anura as a standalone model. But we wanted to figure out where did we fit best: programmatic or performance based? We needed to determine where was our niche. We were coming late to the…

Prediction Series 2019: Interview with Grad Conn, CXMO, Sprinklr

Tell us about your role and how you got here. What inspired you to be part of the MarTech company, Sprinklr? I was actually Sprinklr’s first customer — way back in 2011 — so I’ve known this crew for a long time. It was a very natural move for me to go from Seattle at Microsoft to Sprinklr in NYC for both personal and professional reasons. As a true geek, I actually started my career at Microsoft in Microsoft Research. I love playing with new, forward-thinking technology. Choosing a new career path at Sprinklr gives me…

Prediction Series 2019: Interview with Luke Beatty, CEO and Chairman, Brandfolder

Tell us about your role and how you got here. What inspired you to be part of Brandfolder?  I led the founding team at Brandfolder and moved from only a board seat to also being the CEO a year and a half ago. How did your roles at AOL and Yahoo! enable you to better prepare for your current position at Brandfolder? At Yahoo and AOL, I had the opportunity to work with many of the world’s biggest brands. We boasted amazing consumer media brands like Yahoo Sports, TechCrunch, Huffington Post, etc. Related to that, were…

Prediction Series 2019: Interview with Baxter Denney, Chief Marketing Officer, Red Points

Tell us about your journey into technology and how you arrived at Red Points? My route into Marketing came through technology. I moved from a product-oriented role at my first company to a role on the marketing team helping launch our first marketing automation platform, Eloqua. That drove my interest in marketing measurement and operations and I’ve been in it ever since! What opportunities and challenges did you and/or Red Points identify at the start of 2018 and have things gone according to the plan? Red Points is a…

Prediction Series 2019: Interview with Julian Diaz, CMO, Skynamo

Tell us about your role at Skynamo and how you started here. My role at Skynamo is to build our brand into a globally recognized and preferred brand among our target market. Basically, my job is to make sure the right people know who we are and choose us over competing solutions. I joined Skynamo in September 2017, and over the past year, we’ve rebranded the business — changing the name from Honeybee to Skynamo — to position us better as a global brand. We also began the major transition from an outbound marketing…

Video for All: Why Vidyard Chose INBOUND 2018 to Make Big Marketing Technology News

Say it all with a video. Yes, that's what Vidyard has done to the video marketing ecosystem in 2018. With a flurry of exciting new releases and tech integrations, the landscape is brimming with optimism. At INBOUND 2018, Vidyard has announced that HubSpot Video, is now available free to all HubSpot Marketing, Sales, and Service Hub customers. MarTech RADAR 2018: Top 150 B2B Technology Companies We sat down with Tyler Lessard, VP Marketing at Vidyard, to understand what makes video the most exciting Marketing…

Fireside Chat with Ebonie Newman

Ebonie Newman talks about how she inspired her team at Storyful to work with modern marketing and sales technologies. Know Me and My Team My Role at Storyful and How I Got Here I was the commercial director for Storyful in the Asia Pacific Region before assuming the role of CRO late last year. Prior to that, I spent over a decade in various Senior sales leadership positions with News Corp Australia, helping clients solve their business challenges through media and content solutions The Storyful team is nearly 30…

Interview with Cory Treffiletti, VP Marketing & Partner Solutions – Oracle Data Cloud

"Demand for better marketing is increasing as we try to better understand effectiveness across all channels, not just what we currently define as digital."On Marketing Technology MTS: Tell us a little about your role and how you got here. I lead Marketing & Partner Solutions for the Oracle Data Cloud. Marketing represents all of our inbound and outbound brand development, messaging and communications as well as demand gen and growth marketing. Partner Solutions is essentially an inside sales-esque function where…

Interview with Lewis Gersh, Co-Founder & CEO – PebblePost

On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m PebblePost’s co-founder and CEO, but prefer to be known as the "Chief Stamp Licker". And by the way, you mean another martech company. I’ve been at this for more than 15 years, starting way back when I was on the venture side and I put together the largest portfolio of re-targeters. It’s funny — when I bring that up in presentations today, people groan and say, “Oh, you’re the…

Jeff Marcoux of Microsoft – Lead Prioritization, Predictive Lead Generation and The Rise of Customer Experience

STACK & FLOW: The Sales & Marketing Technology Cast MarTech Series presents Stack & Flow, a podcast series hosted by MTS Expert - Infer’s Sean Zinsmeister and EventHero’s John Wall. Featuring Jeff Marcoux, CMO Lead for Worldwide Enterprise Marketing at Microsoft. In this episode Jeff talks about Customer Experience being the next big thing and: Data analysis vs. Emotional Intelligence vs. Diversity The components all stacks have in common 3 ways to get the biggest gains from predictive The blind…

Interview with Jeff Finch and Andrew Fischer, Co-Founders, Choozle

"I think we are just scratching the surface on how data can and will impact marketing."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) Andrew Fischer:  I’ve been in digital media my whole career.  As a recent college graduate, I moved to San Francisco to work in finance in 1999.  However, the fledgling Internet industry was exponentially more interesting to me, and I quickly jumped into work with one of the first digital…