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interviews

MarTech Interview with Johanna Bauman, Chief Marketing Officer at PubMatic

"Programmatic advertising is becoming a key driver of monetization for publishers across devices, with mobile apps and OTT publishers increasingly embracing programmatic strategies." My Journey in Tech Hi Johanna. Tell us about your journey into Marketing Technology and how you arrived at PubMatic.  I am a data-driven marketer at heart, and the tech industry gives me the opportunity to marry the analytical and artistic sides of my brain in order to tell engaging stories about our products and services. There are few…

MarTech Interview with Richard Jones, CMO, Cheetah Digital

"Customers don’t want brands snooping on them and inferring what they like. Brands must adapt to a new, non-invasive way of reaching consumers." Journey into Tech  Hi Richard, tell us about your role and journey into technology. What inspired you to take up the role at Cheetah Digital? Before Cheetah Digital, I started my career in Sales. Over time, success in Sales led me to other avenues of business including Marketing and Strategy. Learning from these experiences gave me the background and knowledge I needed to…

MarTech Interview with Abhay Singhal, CEO at InMobi Marketing Cloud

"Brands need to be more proactive about providing value to consumers and ensuring they can exceed their needs rapidly at every stage of the buying journey." Journey into Tech Hi Abhay, tell us about your journey in technology. You are a pioneer in the Mobile AdTech market. What inspired you to start with InMobi? Back in 2007, we had a feeling that mobile phones were going to be big. We wanted to start something of our own, so we took a bet and dove headfirst into Mobile Advertising. The rest, as they say, is history.…

MarTech Interview with Harry Chemko, CEO and Co-Founder at Elastic Path

"Marketing and Sales alignment is important but, I think many organizations confuse transparency with successful alignment in a common, shared goal." Journey into Tech Hi Harry, tell us about your journey in technology. You are a pioneer in the Headless Commerce technology market. What inspired you to start with Elastic Path? When we first started Elastic Path, we were building custom applications for clients but a few years in, we realized there was a huge trend developing for brands to sell online. When we looked at…

MarTech Interview with David Benigson, CEO at Signal AI

"Augmented Intelligence is not only the weapon and shield of the future, but also the greatest human success story of the 21st century." Hi David, tell us about your role and journey into technology. My journey into technology wasn’t a conventional one! My career began in law, and I recall spending thousands of hours reviewing contractual documents in order to isolate specific information. Similarly, my parents run a successful executive search business where a key task is curating content for their daily…

MarTech Interview with Angie Mistretta, CMO at AppDynamics

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Journey into Tech Hi Angie, tell us about your role and journey into Technology. What inspired you to take up the role at AppDynamics? I started in Tech Marketing early in my career. Moving from Telecom to Video conferencing and then Cisco (via the Tandberg acquisition). The move to AppDynamics was a great next step. I wanted to work in a high growth business…

MarTech Interview with Carl Tsukahara, CMO at Optimizely

"AI and Machine Learning have the potential to enhance the value of the Marketing tech stack and even how we approach Traditional Marketing strategy." Tell us about your role and journey into technology. What inspired you to start at Optimizely? At Optimizely, I work with a very talented team of Marketing, Sales Development, and Communications professionals to help tell the story of a startup that encourages its customers to embrace a culture of experimentation. In my 25-year career, I’ve kept a tight focus on helping…

MarTech Interview with Tiago Paiva, CEO at Talkdesk

"The era of an unintelligent contact center is over and, for that reason, AI must be the core of a contact center operation." Tiago, tell us about your role and journey into technology. I started Talkdesk right after college. I was 24-years-old and had just completed my Master’s in Engineering. My life eight years ago in Portugal was much different than it is now; I was working from my parents’ house, trying to find a way to make money to support myself. One day, I heard of a San Francisco-based company giving away…

MarTech Interview with Natalia Vasilyeva, VP of Marketing at Anzu.io

"Marketing Automation is critical to defining the funnel and building a communication plan for each of the customer touchpoints, as well as post-analysis." Tell us about your journey into Marketing Technology and how you started at Anzu.io? I have been involved with Anzu since the company’s early days. Having worked in the AdTech space before, I was inspired by Anzu’s mission to make advertising better, and could see the potential impact I could have as a marketer. I am super proud of the team and what we’ve accomplished…

MarTech Interview with Fara Rosenzweig, Chief Content Officer at ManyChat

"SEO will also give you new story ideas. So you can figure out what’s being searched, create stories around while answering your community and reaching new audiences thanks to Google searches." Journey into Tech  Hi Fara, tell us about your role and journey into Technology. What inspired you to take up the role at ManyChat?  Great question. I never imagined being in the world of technology. However, over the years, I’ve had to learn how to use various technologies to improve content creation efficiency and distribution.…

MarTech Interview with Ross McCray, Co-Founder and CEO at VideoAmp

"Going forward it’s important that companies are able to strike a balance between putting consumers first and using data in the right way." Journey into Tech  Hi Ross, tell us about your role and journey into Technology. What inspired you to take up the role at VideoAmp? Technology has been a part of my life for as long as I can remember, ever since I was a kid I’ve been fascinated by computers. I’ve always had this natural curiosity and longing to figure out how things work. I remember as an eight year old kid, I’d see…

MarTech Interview with Alexey Orap, CEO at YouScan

"As AI starts to play a crucial role in data intelligence products, every technology vendor should pay attention to this trend" Company Insights Tell us about your journey into Marketing Technology. What inspired you to start a Social Media analytics SaaS company? I've graduated from the Faculty of Computer Science at Kyiv National University. I started my career in the tech industry by the time the internet revolution was in full swing - end of 90's - and all my jobs were in the tech sector since then. So technology is…

MarTech Interview with Kevin Dean, President of Marketing Services at Experian North America

"Brands need to reach the right audience, with the right message, through the right channel, at right time." Tell us about your role and journey into technology. What inspired you to take the role at Experian? The evolution of data and technology continues to play a significant role within the Advertising ecosystem. Brands want to have a more substantive relationship with their customers. As more and more people consume information and transact from different devices, brands need to cut through the noise and deliver…

MarTech Interview with Carolyn Corda, Chief Marketing Officer at ADARA

"I consider data and technology to be necessary for Advanced Marketing to work, and Advanced Marketing must work for brands to stay relevant" What led you to create this research for travel marketers? We wanted to shed light on how travel brands are advancing their capabilities to deliver customer engagement and personalization. Over the past several years, many brands have invested in various digital engagement technologies to upgrade their ability to tailor guest interactions. Sky-rocketing consumer expectations and…

MarTech Interview with Rob Woollen, CEO and Co-Founder at Sigma Computing

"Data Analytics and Business Intelligence (A&BI) is no longer a nice to have - but a must, if you want to compete." Tell us about your journey into Data Analytics and Business Intelligence. Prior to founding Sigma, I had always built platforms that developers could use in pretty generic ways. At BEA, I built JAVA applications servers, which are essentially platforms to build applications on. Then I went to Salesforce. I was excited to build a platform in the Cloud where applications could be built on top of it fairly,…

MarTech Interview with Thomas Saunders, Chief Engineering Officer at Nash

"As Blockchain becomes more prevalent, it will continue to enable people around the world to exchange value freely and easily without expensive or invasive intermediaries or relying on fiat currencies managed by governments." Tell us about your interaction with the latest Fintech like Crypto, Ethernet and Blockchain? I became interested in the technology behind the Ethereum Blockchain around four years ago, after which I began thinking and reading about its potential to change and shape how society approaches information,…

MarTech Interview with Rick Erwin, CEO at ALC

"Consumer and business data has become a critical ingredient in every form of Marketing and Advertising." Could you tell us about your role and journey that brought you to ALC? What inspired you to take up your current post? What lessons did you learn from your journey in Marketing Technology?  I’ve spent most of my career in the data space, in leadership roles at some of the world’s largest information companies. The past twenty years have seen incredible changes in the way data is applied to the Marketing discipline.…

MarTech Interview with Kety Maria Esquivel, VP of Marketing at AnitaB.org

"As we prepare for an AI-centric world as a Marketing leader, it’s important to make sure our information and data is in a good enough place for AI to go in and pull out useful information." Hi Kety, tell us about your role and journey into technology.  I was born in upstate New York. My father is from Mexico and my mother is from Guatemala. As a Mexican, Guatemalan and Latina, I grew up with one foot in the United States and the other in Latin America. My father used to joke that our home in Rochester, New York was a…

MarTech Interview with Austin Rolling, CEO at Outfield

"Businesses that have Outside Sales and Marketing teams will need to become smarter about how to get the most ROI out of their resources" Journey into Tech Hi Austin, tell us about your role and journey into Technology. What inspired you to take up the role at Outfield? I am the Co-founder and CEO of Outfield, which is a web and mobile app designed for Field Sales and Marketing programs. I began my journey at the age of 20 when I started my first company. It was a fashion website where I imported apparel from different…

MarTech Interview with Ross Kramer, CEO at Listrak

"Big Data platforms have allowed us to drive increased real-time reactions to customer behavior and personalization which has helped us deliver on customer expectations." Hi Ross, tell us about your role and journey into technology. My journey into the world of technology started when I was pretty young. Growing up, I was fascinated by computers and I started selling them when I was still in high school. From there, I founded a web hosting and web design business while I was in college, and when I graduated, myself and a…