Browsing Tag

interviews

MarTech Interview with Simone Di Somma, Founder and CEO at Askdata

"AI is a tool that can be deployed to create new services transforming the customer and the employee experience." Tell us about your role and journey into Technology. I’m the CEO of Askdata: we make data searchable to everyone through natural language. What unique challenges did you meet and overcome in this journey? We started our journey in 2014 with the obsession of making data access as simple as searching for a restaurant on Google. We are radically changing how people can interact with data on a daily basis. In…

MarTech Interview with Ashley Fletcher, VP of Marketing at Adthena

"AI will continue to be a massive driver for adopting and executing effectively within search." Tell us why you decided to harvest insights from CMOs about Search Engine Marketing. We wanted to better understand CMOs' perceptions around the value of SEM and the strategic role it plays in driving growth for the enterprise. We know that SEM makes up the largest Digital Marketing budget line for CMOs, but globally ROI metrics have dipped - indicating evolving needs for both CMOs and consumers when it comes to this function.…

MarTech Interview with Redickaa Subrammanian, CEO at Resulticks

"Brands and Marketing professionals looking for a competitive edge should look to invest in building their understanding of this technology as it can be leveraged in driving more engaging campaigns." Tell us about your role and journey into Technology. I have a rather diverse educational background, with a Diploma in Fine Arts, a B.A. in History from the University of Madras, and an MBA from the State University of New York, Buffalo. After school, I started out as a Xopywriter, then as an Account Manager with a couple of…

MarTech Interview with Lynn Browne and Mollie Kehoe, Co-Founders at BrandVerge

How did you get into technology? What inspired you to start BrandVerge? Lynn: I think what really inspired us to do both, is personal frustration in our professional careers. I come from the buy-side, and Mollie from the sell-side, and we were both experiencing a lot of friction in the current RFP process -  the way that media partnerships are traditionally bought and sold. It drove us to see the need and the white space in the market to then figure out the technology required to solve that problem, fill that gap and make…

MarTech Interview with Sean King, EVP at Veritone One

"Podcasting and the digital audio advertising ecosystem has never been more popular than it is right now." Tell us about your role and journey into technology. What inspired you to be part of Veritone One? I’ve always loved how technology evolves, changes and sometimes disrupts how we do things – whether that is in my personal or professional life. Technology has the power to make the complex simpler, allowing people to spend more time in ideation and gain additional valuable insights, which ultimately provides the time…

MarTech Interview with Stephanie Bohn, CMO at Vidmob

"Diversity holds tremendous value, so own and share your truth." Tell us about your career journey. The first 15 years of my career were spent on the client side at American Express, Warner Bros. and Netflix. I loved my experiences at each of those companies, but always had an interest in starting a company or joining a start-up. I’ve kept a running list of inventions and company ideas in my nightstand drawer since 1998. In 2014, the founders of VidMob, who I’ve known and admired for years, told me about their amazing new…

MarTech Interview with Jay Baum, Chief Commercial Officer at Tremor Video

"With each campaign mandating nuanced KPIs and demonstrating different traffic behaviors, its only natural to strive for a personalized buying approach based on the unique needs of each campaign." Tell us about your role and journey into Technology. What inspired you to be part of Tremor Video? I am the Chief Commercial Officer at Tremor Video. I oversee Data Partnerships, Data Operations, Corporate Partnerships, Supply Operations, Ad Operations, and Creative. A little over five years ago, I was working on the agency side…

MarTech Interview with Ashley Fauset, VP of Marketing at Stardust

"AI and Machine Learning are both growing at a rapid pace within the Entertainment industry." Tell us about your role and the team/technology you handle at Stardust. As VP of Marketing at an early-stage startup, I am acutely focused on tactics that have potential to pack the biggest punch. I have a small, tightly-knit, cross-functional, interdisciplinary team that operates like any Growth Team would within a larger tech organization. Our efforts are aimed at impacting user retention - our North Star - from user onboarding…

MarTech Interview with Gideon Stein, CEO at Write Label

"We know people are concerned about AI, but human creativity is truly the final frontier for Artificial Intelligence." How did you become a part of the 'gig economy'? We began by creating an organic community of comedy writers and fell into the gig economy space as our community developed and began looking for opportunities where they could be more creative, and make money. Contributing to Write Label may be a part-time or second job for some, but others have turned it into a full-time career. What technologies are…

MarTech Interview with Ezra Doty, CEO and Co-Founder at Quorum

"Machine Learning takes the heavy lifting out of optimization, increasing effectiveness and reducing manual labor costs." Tell us about your role and journey into Technology. What inspired you to start at Quorum? My entire career has revolved around Media and AdTech, and I’ve seen several stages of evolution in the industry. As AdTech has become more sophisticated, I noticed that Out of Home physical advertising was booming, and simultaneously mobile location data has become more abundant and more accurate. It made me…

MarTech Interview with Jon Perera, CMO at Highspot

"AI and Machine Learning are boosting sellers’ productivity and effectiveness - and show no sign of slowing down." Tell us about your role and the team/technology you handle at the Company.
 I’m Highspot’s CMO, and I lead our Marketing, Community, and Business Development. My work encompasses everything from our rapid global expansion and brand evolution, to partnering with leaders across our company in delighting customers with an unparalleled experience. Which Sales titles would most benefit from SmartPage Technology?…

MarTech Interview with Clint Tasset, CEO and Founder at Adswerve

"One of the biggest challenges for marketers is that there are very few Marketing Tech solutions that integrate with each other." The company has a 9-year history in media, tell us about Adswerve’s beginnings. Adswerve was born from a team of former DoubleClick employees who know the ins and outs of Google’s Marketing tools. We created Adswerve to help brands and agencies realize the full potential of the Google Marketing Platform. Since then, we have been a trusted and leading Google Marketing Platform partner and…

MarTech Interview with Allyson Kapin, Co-Founder at Rad Campaign and Founder at Women Who Tech

"The Women Startup Challenge Europe has one core goal — to showcase and fund the best early-stage women-led startups." Tell us about your role and how you got here. What inspired you to be part of the tech landscape? I have two key roles. I’m the Co-Founder of the social change web agency Rad Campaign and I’m the Founder of the non-profit Women Who Tech, which we incubate inside of our web agency Rad Campaign. I Co-Founded Rad Campaign to work at the intersection of web and app development and digital strategy to…

MarTech Interview with Vanita Pandey, VP of Marketing at Arkose Labs

"While technology is key, it is the people and customers that make the work rewarding." Tell us about your role and journey into Technology. What inspired you to start at Arkose Labs? I am the VP of Marketing for Arkose Labs where I am responsible for establishing Arkose Labs’ global brand, driving demand and building the go-to-market strategy, as well as establishing the Product and Market positioning. Prior to Arkose Labs, I had the chance to work with some of the world’s biggest brands in payments as well as successful…

MarTech Interview with Chris Johnston, Founder and CEO at Adoreboard

"The development of AI and NLP starting to understand more how people think and act is really exciting." Tell us about your interaction with smart technologies like AI and Cloud-based computing platforms. As a consumer of technology, I see how smart technologies and Cloud-based computing platforms are being used every day. When I see predictive suggestions on email or simple courtesies coming through on the next actions such as our CRM or other tools that we're using I can see the real power and I think there are three key…

MarTech Interview with Marie Rosecrans, SVP of SMB Marketing at Salesforce

"Any business, but particularly small ones, needs to be continually focused on making sure the customer experience is unique and differentiated." Tell us about your role and the team/technology you handle at Salesforce. I’ve been at Salesforce for nearly 12 years in various roles; currently, I lead the Small Business Marketing team. As a daughter of immigrant entrepreneurs, I’m super passionate about small businesses, so empowering them with the tools and resources they need to grow is a dream role for me. To build the…

MarTech Interview with Bonnie Crater, CEO at Full Circle Insights

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us a little about your vision into Technology. What drives you as a CEO of a Technology company? Well, before Co-Founding Full Circle, I was a Marketing VP and Executive at a number of Software companies in Silicon Valley. In the rise of data-driven Marketing, I saw no way for marketers, including myself, to clearly understand how their campaigns are performing and impacting…

MarTech Interview with Robert McGovern, CEO at PreciseTarget

"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey into Technology. What inspired you to start at PreciseTarget? It all started with a question: Why does everyone have a unique and personal Amazon front page experience while having a generic experience with Macy’s, Nordstrom or Target? This led to a discovery journey, where I learned that none of the large retailers (except Amazon) have sufficient data to personalize the experience. Retailers refer…

MarTech Interview with Peter Wallqvist, Vice President of Strategy at iManage

"AI greatly enhances a firm’s ability to deal with caseloads that otherwise would be significantly constrained by the capacity of humans and hence impact the organization’s ability to grow revenue." What is your role and which team/technology do you handle at iManage RAVN? I’m one of the Co-founders of RAVN, which was acquired by iManage in May 2017. Presently, I’m Vice President of Strategy at iManage for RAVN. I’m responsible for the product’s ‘Go to Market’ strategy aimed at corporations and financial services…

MarTech Interview with Robert Humphrey, CMO at SecureAuth

"Putting identity at the center of a consumer or employee journey is critical from both a business and security perspective." Tell us about your role and journey into technology. What inspired you to start at SecureAuth? I began my career in Technology Sales, many years ago, selling mainframe computers to large enterprises. Throughout the course of my career, participating on the Sales and Marketing side of the business, I’ve witnessed most of the major technology shifts. With each major shift, there have been key…