Browsing Tag

interviews

MarTech Interview with Peter Wallqvist, Vice President of Strategy at iManage

"AI greatly enhances a firm’s ability to deal with caseloads that otherwise would be significantly constrained by the capacity of humans and hence impact the organization’s ability to grow revenue." What is your role and which team/technology do you handle at iManage RAVN? I’m one of the Co-founders of RAVN, which was acquired by iManage in May 2017. Presently, I’m Vice President of Strategy at iManage for RAVN. I’m responsible for the product’s ‘Go to Market’ strategy aimed at corporations and financial services…

MarTech Interview with Robert Humphrey, CMO at SecureAuth

"Putting identity at the center of a consumer or employee journey is critical from both a business and security perspective." Tell us about your role and journey into technology. What inspired you to start at SecureAuth? I began my career in Technology Sales, many years ago, selling mainframe computers to large enterprises. Throughout the course of my career, participating on the Sales and Marketing side of the business, I’ve witnessed most of the major technology shifts. With each major shift, there have been key…

MarTech Interview with Ani Obermeier, VP of Marketing at Smartling

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. How did you end up at Smartling? Like for so many, travel has been my passion since childhood. You could call me a “stamp collector” if that was still a thing. There is nothing more invigorating to me than experiencing different cultures, immersing myself in local customs and communicating with the locals. It feeds my curiosity,…

MarTech Interview with Robin Bordoli, President at RollWorks

"There is a formula I use to explain what AI is to executives that are interested in applying AI to their business. The formula is AI = TD + ML + HITL." Tell us about your interaction with the new-age technologies like AI, Machine Learning and Robotics. Before joining RollWorks, I was the CEO of Figure Eight, the leading training data platform for Machine Learning teams. Figure Eight sold its platform into the automotive, financial services, media and entertainment, retail, and technology industries supporting both Natural…

MarTech Interview with Zviki Ben-Ishay, CEO at Lightico

"E-Signatures and e-Forms have the potential to dramatically accelerate the Sales process by reducing turn-around-time and increasing efficiency." Tell us about your role and journey into technology. What inspired you to start at Lightico? My journey into technology started when I was a child. I was always intrigued by technology and always breaking open devices just to see how they worked, and eventually, as this curiosity grew, I realized a career in technology was what I was meant to do. My early career took off in…

MarTech Interview with Reeve Benaron, Executive Chairman and CEO at AUDIENCEX

"Thanks to advancement in AI, the aspiration of delivering the right message to the right person at the right time is becoming a reality." Tell us about your role and journey into technology. What inspired you to start AudienceX? I’ve always been an entrepreneur, and so I have a keen appreciation for the challenges facing burgeoning brands. More often than not, challengers simply don’t have access to the same tools and capabilities as the established brands they’re looking to disrupt. That’s why we formed AUDIENCEX with…

MarTech Interview with Owen Hanks, CEO at Measure Protocol

"Market research, data collection and validation are intrinsically linked to MarTech and AdTech." Tell us about your role and journey into Technology. What inspired you to start at Measure Protocol? Our team of founders came together in early 2018 to form Measure Protocol with a broad range of experience, alongside specific skills that lend us to certain roles. While each of our beginnings were very different, they have a few common threads including startups, technology before its time, acquisitions, too many trips to…

MarTech Interview with Shane Phair, CMO at Campaign Monitor

"Email is an incredibly effective way to communicate important topics and updates to employees and keep them engaged." Tell us about your role and journey into Technology. What inspired you to start at Campaign Monitor? I’ve worked in the technology space for over a decade, starting in Sales at Motorola, Ipswitch, and Brainshark, before leading the Marketing and Demand Generation teams at Cleo. This led me to join the Campaign Monitor team and larger CM Group family of brands in 2018. I was interested in joining the…

MarTech Interview with Morag Lucey, CEO at Televerde

"Adoption of CRM will continue to grow as more and more companies recognize its impact on customer retention and loyalty." Tell us about your role and journey into Technology. What inspired you to start at Televerde? Believe it or not, at 20-years of age, I was set on a career in fashion. I absolutely love clothes, style and the art of designing. What I didn’t know was how difficult it was to turn this passion into a lucrative career. While I was coming to terms with this reality, I was offered a great opportunity with a…

MarTech Interview with Tim Vanderhook, CEO at Viant

"Digital Out of Home (DOOH) and Connected Television (CTV) are the two fastest-growing areas of the media budgets and those two channels are all about video." Tell us about your role and journey into Technology. What inspired you to start at Viant? As Co-Founder and CEO of Viant, I drive the overall direction and business strategy for the company. 20 years ago when my brothers and I started the business, Digital Advertising was in its infancy and we were just learning how to buy and sell ads as entrepreneurs. I realized…

MarTech Interview with David Kilimnik, CEO at Hero Digital

"AI and Machine Learning will be indefensible for algorithmic decision making, but these technologies will never craft a business strategy or replace creativity." Tell us about your role and journey into Technology. What inspired you to start at Hero Digital? I have been working in Silicon Valley for 20 years and got my start on the software side of the business. In the late 90s, Silicon Valley was a great playground for learning, since there was a massive rush of young, energetic people with no experience in the space. My…

MarTech Interview with Tom Aitchison, CEO at Swrve

"SaaS has evolved from a technology delivery option to the most powerful platform for a lasting value-based relationship with customers." Tell us about your role and journey into Technology. What inspired you to start at Swrve? Throughout my 25 year career I have scaled successful global GTM organizations that have delivered strong revenue results and increased growth by up to 10X. It’s extremely exciting to join an organization that has an important technology and one that delivers real meaningful business value and that…

MarTech Interview with Monica Ho, CMO at SOCi

"I am a firm believer that Marketing and Sales should hold hands as one without the other is not very good at all." Tell us about your role and journey into Technology. What inspired you to start at SOCi? I started my career at a time when a major transformation was happening. Marketers at that time were moving from traditional media to digital, and I was lucky enough to get a Marketing Analyst job at an agency that had an established traditional advertising base and a burgeoning opportunity in digital via an acquisition…

MarTech Interview with Igor Volzhanin, CEO at DataSine

"Businesses are struggling to understand the human behind the volume of data they hold on customers and leverage it to offer a meaningful exchange." Tell us about your role and journey into Technology. What inspired you to start at DataSine? I founded DataSine in 2015, after moving to London to do a Ph.D. in Psychology and Computer Science at the University of London. Prior to that, I spent five years working in International Development, and have lived in New York, Frankfurt, Tirana, and New Delhi. I am quite passionate…

MarTech Interview with Niki Hall, CMO at Selligent Marketing Cloud

"Make sure your data policy is architected for the needs of each geography and business priority - it’s the only way to make sure that you can use AI." Tell us about your role and journey into Technology. What inspired you to be part of Selligent Marketing Cloud? My career started on the agency side in the automotive sector, working with brands such as BMW and Porsche. Following that I made the switch to high-tech, working with other leading brands Cisco, Polycom and most recently Five9. Having always been fascinated with…

MarTech Interview with Brian Giese, CEO at True Influence

"AI is assisting Sales and Marketing on strategies such as product recommendations, lead scoring, personalized messaging, and intelligence." Tell us about your role and journey into Technology. What inspired you to be part of True Influence? RK Maniyani and I Co-Founded True Influence in 2008. RK’s background is Software Development so he serves as the Chief Technology Officer and heads up our Bangalore, India office. I drive the vision for the company, combining innovative technology with Marketing and Sales expertise to…

MarTech Interview with Cameron Worth, CEO and Founder at SharpEnd

"Consumer engagement, in the traditional sense, has relied on messaging rather than interaction" Tell us about your role and journey into Technology. What inspired you to start at SharpEnd? Within the industry, there are many technology companies masquerading as brand experts and agencies who are lacking in the ability to work with and execute connected programs. SharpEnd was born out of a desire to fill this void. It was clear the tech space needed brand builders, focused on surfacing business value from new technologies,…

MarTech Interview with Pierre-Loic Assayag, CEO and Co-Founder at Traackr

"A brand has to genuinely be better than the alternatives and marketers have to be smarter than the competition." Tell us about your role and journey into Technology. What inspired you to start Traackr? It’s been a journey indeed! I started my career in Marketing for Procter & Gamble and Peugeot in Europe, before immigrating to the United States from France, by way of the UK and Spain, and transitioning to an internet technology entrepreneur 20 years ago. I refer to myself as a “recovering marketer” because when I…

MarTech Interview with Cameron V. Peebles, Chief Marketing Officer at inMarket

"If you can tie ad spend back to purchase intent and store visits, you’re in good shape." Tell us about your role and journey into Advertising Technology. What inspired you to be a part of inMarket? I started my career in the agency space in the late 90s. At that time, Digital Advertising was something that everyone knew would become a reality, but no one had a clue what form it would mature into. As such, it didn’t even demand a line item from brands, let alone a scalable budget. The true innovation back then was…

MarTech Interview with Drew Chapin, Vice President of Marketing at Hyland

"Data democratization is the key to an enterprise’s ability to compete on data." How exciting is the current Information Management ecosystem today? Very exciting. The industry is able to move beyond the data you own and bringing in intent data and other demand signals to help predict where demand is occurring. Tell us about your role and journey into Technology. What inspired you to start at Hyland? I’ve been in technology since college and served as an Army Signal Officer. I transitioned to Civilian roles at big…