Browsing Tag

interviews

MarTech Interview with Abhi Yadav, Founder and CEO at Zylotech

"Using AI and ML to improve and make the customer experience more exciting and personal is intriguing." Tell us about your role and journey into Technology. What inspired you to start at Zylotech? My Co-Founder, Iqbal Kaur and I spent years building analytics software and innovation engines for enterprise brands. We were both struck by how difficult it was for businesses to manage and consume their customer data. Despite heroic efforts to plan data discovery, schemas, build connectors, transform data, and do advanced…

MarTech Interview with Dave Fall, CEO at Brand Networks

"Digital advertising has been one of the most disruptive and exciting spaces in technology over the last few decades." Tell us about your role and journey into Technology. What inspired you to start at Brand Networks?  Digital Advertising has been one of the most disruptive and exciting spaces in technology over the last few decades. It’s changed the way business gets done in every category. I have been in the space for 20 years and first started my Digital Advertising career with NetGravity in 1999. I felt that Brand…

MarTech Interview with James Ingram, CEO at Splashlight and Telmar

"The more sophisticated you can get, combining human science and data science, the better understanding you have of them." Tell us about your role and journey into Technology. What inspired you to start at Splashlight and Telmar? I started at Splashlight in 2005, and I had always been interested in the Creative space. And I saw this when I met Benoit; the company was three years old at the time, and the kind of brand they had, to be involved at the creative level with the photography was very appealing. And so we joined…

MarTech Interview with Panayotis Nikolaidis, CEO and Founder at Savings United

"Increasing the level of autonomy and creativity means that our team members are more likely to have a great day." Tell us about your role and journey into Technology. What inspired you to start Savings United? I wanted to set up my own business for as long as I can remember. However, I was inspired to start Savings United following a summer entrepreneurship program at Hanse Ventures, an incubator company for start-ups in Hamburg. The program was excellent. It gave my cohort and me the opportunity to develop new business…

MarTech Interview with David George, CEO at Pixability

"AI allows us to continually improve the performance we can drive for marketers and break new ground in areas such as dynamic budget allocation within and across video platforms." Tell us about your role and journey into Technology. What inspired you to start at Pixability? Inspired by my father’s career, I studied International Business and was then fortunate to start my career in Boston, where I was surrounded by many innovative technology companies. I combined my interests in Business and Technology early on and took…

MarTech Interview with Shamsudeen Mustafa, Co-Founder and Co-CEO at Correlation One

"As the impact of AI grows, one of the biggest challenges we encounter will be algorithmic bias." Tell us about your role and journey into Technology and the Data Science field. What inspired you to start Correlation One? When we started the company in 2015, we felt the AI and Data Science talent market was being overlooked. At the time, Data Science had not yet become a buzzword even though the conversation around Big Data and AI was heating up. In 2011, Marc Andreessen famously said “software is eating the world” and…

MarTech Interview with Alexander Igelsböck, CEO and Co-Founder at Adverity GmbH

"The importance of human intelligence must also continue to be recognized if businesses want to seek a competitive advantage" Tell us about your role and journey into Technology. What inspired you to start at Adverity? Adverity’s story began in 2015. Our three Co-Founders – Andreas Glänzer, Martin Brunthaler, and myself, had previously been working with e-commerce companies that spent a significant amount of money on advertising – but were using excel spreadsheets to make sense of data – which was shocking to us. We…

MarTech Interview with Erika Jolly Brookes, Chief Marketing Officer at Springbot

"AI and Machine Learning have been a high-level topic for several years now, but I think people are only just starting to consider what that means for the retail industry." Tell us about your role and journey into Technology. What inspired you to start at Springbot? Observing how technology is changing the world and understanding why people do the things they do are super interesting concepts for me. I’ve been lucky in my career to hold positions that incorporate both. Before Springbot, I was the Vice President of Product…

MarTech Interview with Tom Kulzer, CEO at AWeber

"Businesses that recognize the need to build relationships with their customers are generally the fastest to adopt email marketing technology." Tell us about your role and journey into Technology. What inspired you to start at AWeber? My journey into Technology began while I was working at a computer hardware firm selling wireless modems in the late-1990s. As a Salesperson, I noticed that Sales were falling through the cracks because of a lack of proper follow-up. So, I coded a program that automated the delivery of…

MarTech Interview with Mike Myer, Founder and CEO at Quiq

"Messaging is at the early stages of adoption and many of the brands that have adopted it have only scratched the surface of what is possible." Tell us about your role and journey into Technology. What inspired you to start Quiq? I have been in tech most of my life, having degrees in Computer Science and then beginning my career at Bell Labs. I spent a good portion of my professional life as the CTO at RightNow - a leading provider of SaaS customer experience software. I started Quiq because I saw a huge gap between the…

MarTech Interview with Jaime Romero, Vice President of Global ABM at MRP

"Truly personalized target account engagement starts with real-time insights and is realized when you trigger coordinated actions across delivery channels. " Tell us about your role and journey into Marketing Technology. What inspired you to join MRP? I’m currently a Global Head of Marketing and Delivery at MRP. On one side, I am responsible for all Marketing activities globally, from brand to demand, and on the other, I am responsible for global delivery of all Client Software and Marketing Services execution. This is…

MarTech Interview with Henry Iversen, CCO and Co-Founder at Boost.ai

"Great customer service means being where your customers are and being available when they need you." Tell us about your role and journey into Technology. What inspired you to start Boost.ai? As Chief Commercial Officer, my role is to help companies identify how they can create real ROI with conversational Artificial Intelligence. When my Co-Founders and I started Boost.ai in 2016, we saw a clear gap in the market for artificially intelligent virtual agents that could increase experience and satisfaction for customers, not…

MarTech Interview with Brad Agens, Founder at Glocally

"As visual recognition improves and offers more relevant results, AI will be able to identify better content creators for brands to partner with." How exciting is the current Social Content ecosystem today? Exciting is an understatement. There are literally changes and enhancements happening on a daily basis. These changes are not only happening within the big platforms like Facebook, Snap, WhatsApp, and Pinterest, they are happening on the consumer front as well. I can’t think of a better time to be in space. That said,…

MarTech Interview with Agustin Esperon, Co-Founder at Wideo

"Video content has changed the way that companies communicate and promote their products and services." Tell us about your role and journey into Technology. What inspired you to start at Wideo? I’m one of the Co-Founders and Head of UX/Design. As a Graphic Designer and professional motion grapher, I’ve always been around technology. There is always a new tool or plug-in out there that you can use to get better results. Starting a few years ago, with the emergence of new technology startups and companies creating new…

MarTech Interview with Ben Hindman, CEO at Splash

"Your audience pays attention to the smallest details, and those details are shaping their experience and their perception of your brand." Tell us about your role and journey into technology. What inspired you to start at Splash? I believe the best way to do business is in person. Prior to Splash, I was leading events at Thrillist, as well as helping to launch the Summit Series, and I saw the same thing over and over again: the biggest software businesses in the world were successful - not by growing their Sales team or…

MarTech Interview with Philip Inghelbrecht, CEO and Co-Founder at Tatari

"If I see a first true use of AI, it’s probably more in the world of fraud detection." Tell us about your role and journey into Technology. What inspired you to start Tatari? Tatari was born from direct experience as a first-time and large TV advertiser while at TrueCar. We ultimately realized two things: TV advertising, when treated with the right data and analytics, can work for any company Traditional agencies are simply not equipped for this method. What is Tatari and how does it make TV advertising…

MarTech Interview with Joe Sacchetti, Head of Channel Partner Program at KeyedIn

" AI threatens to help us digest new info in real-time so we don’t have to use tools to figure it out in weeks." Tell us about your role and journey into Technology. What inspired you to start at KeyedIn? Funny Story? Here’s my path: US Army Ranger in Iraq – Big Pharma for a decade, then Technology for the past 20. Add in a recent business degree at MIT and I was hungry to build a world-class channel from scratch. What is KeyedIn and how does it fit into a modern Enterprise Technology stack? KeyedIn is Cloud-based…

MarTech Interview with Andrew Joiner, CEO at InMoment

"As customer feedback has gotten richer, the ability to discern contextual clues from rich media like videos, audio, etc. is becoming more important." Tell us about your role and journey into technology. What inspired you to start at InMoment? I don’t have a traditional software background by any stretch. I was a pre-med student who worked on Wall Street then started a software company one afternoon. (That should be comforting for anyone struggling to determine their major.) But I was fortunate enough to see a…

MarTech Interview with Ajay Gupta, CEO at Stirista

"The line between B2B and B2C personas is getting increasingly blurry, especially as more professionals use their personal devices in some capacity for work." Tell us about your role and journey in starting Stirista? What opportunity did you see in Data Marketing? My wife, Candice, and I started Stirista in 2010 from our apartment with the goal of offering marketers the data they needed to run more sophisticated multicultural marketing campaigns. Marketing data hadn’t caught up with America’s changing demographic makeup,…

MarTech Interview with Martin Frascaroli, CEO and Founder at Aivo

"With a chatbot, companies can optimize time and money by doing multiple tasks and pursuing different goals from the same place" Tell us about your role and journey into Technology. What inspired you to start at Aivo? My journey into technology started back when I was a teenager, as I worked fixing computers during my free time. When I went to college, I started studying Computer Software Engineering, but then I realized studying wasn’t for me so I dropped out. After a few small entrepreneurship projects, in 2005 I…