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interviews

MarTech Interview with Gurman Hundal, CEO at MiQ

"AI helps us make sense of large data sets and enables us to deliver better outputs and results for clients." Tell us about your role and journey into Marketing Technology. What inspired you to start at MiQ? MiQ (formerly known as Media IQ) officially launched in 2010. Leading up to MiQ’s launch, Lee Puri, Co-Founder, and I worked together at a boutique Digital Advertising network (he was my boss) where we learned the ins and outs of the industry. Most importantly, we gained early exposure to the Digital Advertising…

MarTech Interview with Andrew Fingerman, CEO at PhotoShelter

"Achieving the full benefits of Visual Content Marketing is not as simple as posting a picture of a brand’s product on Instagram with a witty caption." What is PhotoShelter and how does it fit into a modern Marketing Technology stack? Marketing is no longer the industry it was five or even 10 years ago, and brands have had to diversify their strategy as new technologies emerged. From the rise of digital to the growing popularity of social media, the visual appeal has become more important for brand marketers than ever…

MarTech Interview with Jonathan Lacoste, Co-Founder and CEO at Jebbit

" When consumers are offered something of value in return for their information, they are more willing to share their data with marketers. " What is Jebbit and how does it help marketers better understand people’s needs? Jebbit is a new type of Marketing Technology, called a Declared Data platform. Given how important relevant or personalized experiences are to consumers, yet the apprehension they have around brands collecting any and all data on them, the Jebbit platform gives consumers the ability to share the data they…

MarTech Interview with Sarah Kennedy, CMO at Marketo

"Savvy marketers should focus on finding opportunities or new challenges where AI can uniquely provide a new type of solution or answer." Tell us about your role and journey into Marketing Technology. What inspired you to be part of Marketo? Marketo was always 'the' dream job for me, or really any CMO who grew up in B2B marketing and technology as I did. It was the biggest shock and blessing to have the opportunity to join such an incredible company, brand, team, and a community filled with so much passion for the product…

MarTech Interview with Vrahram Kadkhodaian, CEO at PROLIFIQ

"Consumers are smarter about what they want, so vendors servicing them need to get better at engaging with them." Tell us about your role and journey into Technology. What inspired you to start at PROLIFIQ? I’ve spent my entire career in CRM and HighTech, selling into organizations that need to operationalize their sales, marketing, and customer service business units. I was inspired to join PROLIFIQ because its products fill some of the biggest gaps in CRM actually helping sales professionals sell. What is PROLIFIQ and…

MarTech Interview with Kevin Kohn, CEO at iQ Media

"More informed advertising is more meaningful and relevant advertising and that starts and ends with better data." Tell us about your role and journey into Technology. What inspired you to start at iQ Media? I started my career in sales for a large company and was always drawn to technology, especially technology that was on the cutting edge. That curiosity led me to explore several different fields: MarTech, e-commerce, AdTech, and later, TV advertising. I was introduced to iQ Media by Edison Partners, where I was an…

MarTech Interview with Paul Heald, CEO and Co-Founder at BrightTALK

"As Customer Experience and Automation technologies have matured, we’ve seen more of our customers valuing personal and authentic connections with people and businesses achieved with live talks." Tell us about your role and journey into Marketing Technology. What inspired you to launch BrightTALK? When the Internet took off in the late 1990s, we began to see a new knowledge economy emerge, one in which professionals trade their skills and expertise, freely supported by the free flow of information and know-how available…

MarTech Interview with Alan Braun, CEO at Ingage

"We will continue to see disruption in the content marketing space as we focus our strategies on bringing content to where the eyeballs are" Tell us about your role and journey into Marketing Technology. How did you arrive at Ingage? I joined Scrollmotion as Chief Technology Officer in 2016 and six months later was named Chief Executive Officer.  Now called Ingage(formerly Scrollmotion), the company is focused on interactive content creation that empowers businesses to connect with customers in a whole new way, and is best…

MarTech Interview with Duncan Stockdill, Co-Founder and CEO at Capsule

"Marketing Automation and Technology is undoubtedly powerful, but keep in mind that there’s a human behind the numbers, and also, I think we’re all getting a little tired of dealing with bots!" Tell us about your role and journey into technology. What inspired you to co-start Capsule? I started my career 20 years ago with a technology company that was building bespoke Customer Management solutions for financial services companies such as banks and financial advisors. These were long-running projects that would take years…

MarTech Interview with Michael Dickerson, Chief Executive Officer at ClickDimensions

"As the leader of a technology company, it’s easy to get caught up in the benefits of AI, but it’s also essential to acknowledge the importance of the things that only humans can achieve." Tell us about your role and journey into Marketing Technology. My first company was a licensed apparel company that sold apparel with the licensed marks of colleges and pro sports teams. For a variety of reasons, we wound up buying the source code for a telemarketing system that we converted into a system to manage customer interactions…

MarTech Interview with Eric Wheeler, CEO, 33Across

"AttentionX is the first programmatic exchange to offer only viewable inventory and Attention-based Advertising." Tell us about your role and journey into technology. What galvanized you to start 33Across? I co-founded 33Across after running Digital agencies for many years. I was inspired by the potential of Programmatic Advertising and data to transform the ways in which brands were reaching consumers and optimizing their investments. How do you prepare for the highly disruptive Advertising Technology ecosystem? We stay…

MarTech Interview with Michael Scharff, Chief Executive Officer, Evolv

"The web and the mobile phone are unforgiving environments. If your customer experience isn’t delivering what the customer is looking for, your competitors are only a click or tap away." Tell us about your interaction with smart technologies like AI and Cloud-based Enterprise platforms. It’s my privilege to be sitting at the helm of a new and exciting company that is at the forefront of cloud-deployed AI-based enterprise solutions, Evolv Technologies. And, what an exciting time to be working in the space! The capabilities…

MarTech Interview with Waleed Al-Atraqchi, President at CJ Affiliate

"Affiliate is constantly evolving, and if you look at its impact on customer value and incrementality, the channel is underrepresented in terms of advertising investment.." Tell us about your role and journey into Marketing. What inspired you to be part of CJ Affiliate? I always wanted to be in business since I was a kid. I was living in New York when I bought and ran a Bagel shop—it was doing well but I wanted to do more, so I eventually sold it. Running my own business taught me that success is driven by the products you…

MarTech Interview with James Sandoval, Founder and CEO at MeasureMatch

"The platform we’ve built is end-to-end, much like how Airbnb works, all the way through to payment processing, star ratings and written reviews." Tell us about your role and how you got here. What inspired you to start MeaureMatch? I am the Founder and CEO of MeasureMatch, a professional services marketplace platform. Our platform provides Business Leaders in Marketing, Commerce, Analytics, Product, and HR with direct, seamless access to a global network of vetted, interviewed and certified independent consultants and…

MarTech Interview with Don White, CEO at Satisfi Labs

"Every customer is the foundation of our company, so our growth comes from ‘same-store sales’ as we expand our current customer commitments with new products and services." Tell us about your current role and journey to Technology. What inspired you to establish Satisfi Labs? I am the co-founder and CEO at Satisfi Labs. I got my start at Bloomberg and loved working there and was able to hold leadership positions in Operations, Product Development and Sales. I then joined a start-up called Datahug to see if I could…

MarTech Interview with Donna Parent, CMO at EZShield +IdentityForce

"We’re seeking new technologies, strategic partnerships, and innovative strategies that will continue to help us grow and deliver increased results." Tell us about your role and how you got here. What made you join IdentityForce and now EZShield + IdentityForce? I fell in love with Marketing shortly after joining a small high-tech start-up as an Event Manager. Each position thereafter provided me with various opportunities to get engaged with PR, Product Marketing, Demand Generation, Content Marketing, and Marketecture –…

MarTech Interview with Inbal Lavi, CEO at Webpals Group

"Marketing technology can enable financial app developers to enrich users’ experience, providing quick and simple management solutions for customer’s financial needs." Tell us about your role and journey into technology. What inspired you to be part of the Webpals Group?  My journey started during my Master’s degree in Industrial Engineering from Tel Aviv University, where I wrote my thesis about Machine learning and Data Mining. There weren’t many companies that offered jobs relevant to my academic background, but I…

MarTech Interview with Marc Laplante and Mike Kelly, Co-Founders at Intentsify

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. What inspired you to co-start Intentsify? Our careers began in 1999 when we joined TechTarget as account executives. After a 13-year career that included running two of the company’s largest media groups, we began to see a shift in how marketers were beginning to use data to power demand generation. That shift drove us to…

MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO

"It is my sincere belief that email will continue to grow, regardless of emerging digital channels." Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my partner and CTO, Grant Fern, in early 2009, so we are celebrating 10 years of momentum this year. OPTIZMO was inspired by a need in our industry for Email Compliance, Suppression File and Data management platform that went above and beyond the utilitarian…

MarTech Interview with Eric Christopher, Co-Founder and CEO at Zylo

"The biggest priority for rapid growth is implementing good communication across the business as it grows." Tell us about your role and journey into technology. What inspired you to co-start Zylo? My journey to becoming a technology CEO started with my first entrepreneurial attempt: An online business, while I was in college during the dot com explosion. At the time, companies like Google didn’t have this long history - it was just this new search engine - but I have a big appreciation for that moment when all these new…