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IRI Deepen

4C and IRI Deepen Relationship for Linear TV and OTT

Expanded Scope Integration Allows for Multi-Channel, Audience-Based Planning and Buying Using Purchase Data 4C, a global data science and marketing technology company, and IRI, a global leader in innovative solutions and services for consumer, retail, and media companies, announced that they are expanding their relationship. As a result of this collaboration, advertisers can now better target their cross-channel video planning and buying by leveraging IRI purchase-based data via the Audience Hub within Scope by 4C.…