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IRI Liquid Data

IRI Offers Simple Steps for Maximizing Customer Lifetime Value, Boosting Enterprise Value

Integrated Approach to Addressing CLV Includes Methods of Improving Customer Retention, Increasing Purchase Frequency and Improving Personalization Today’s retailers and manufacturers are increasingly implementing new strategies to keep customers coming back. As competition for customer attention and spending intensifies and data that was once siloed is integrated into environments like the industry-leading IRI Liquid Data platform, it is easier than ever to measure Customer Lifetime Value (CLV). IRI’s latest Point of…