Browsing Tag

James McDermott

Lytics Named a Strong Performer in Customer Data Platform Report by Independent Research Firm

Lytics, the first Customer Data Platform (CDP) built to bridge the gap between data and personalization, announced it has been named a Strong Performer in the “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” report. “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” Forrester profiled the 13 most significant vendors in the emerging CDP market and ranked against 10 criteria as explained by Forrester principal analyst and report author Steven Casey in his blog post. Forrester reported that Lytics…

Lytics Audience Discovery Unlocks Insights That Drive Outstanding Customer Experiences

Lytics, the leading Customer Data Platform (“CDP”) for marketers, announced the release of Audience Discovery, enabling enterprise marketers to unlock insights about their customers that influence movement towards a conversion, maximizing engagement to increase conversions at a lower cost. “Audience Discovery is a game changer when it comes to discovering new attributes of people for delivering campaigns that actually resonate” Enterprise marketers are constantly tasked with creating more relevant, personalized…

Lytics Raises $35 Million to Extend Leadership Position in Customer Data Platform Market

JMI Equity-Led Investment to Accelerate Strategic Growth Initiatives in Product Development and Customer Success, and Expand Lytics’ Team Lytics, the leading Customer Data Platform for marketers, announced the closing of a $35 million Series C investment round. The round was led by JMI Equity, a growth equity firm focused on investing in leading software companies, with participation from current investors Comcast Ventures, Two Sigma Ventures, Rembrandt Venture Partners and Voyager Capital. This investment will…