Dreamforce Interview with Jason Jue, CMO and Co-Founder, Triblio
"Different solutions offer different sets of channels, but what’s absolutely necessary for coordinating ABM is the ability to take in and act on information about target accounts."
How has the MarTech landscape changed since the last time you spoke to MarTech Series?
This year, when you look around at a trade show, you realize that everyone’s claimed they’re an ABM platform. Marketers are looking at widespread ABM jargon and asking, “so, what do you really do?” The market is forcing vendors to clarify which specific…