Browsing Tag

Jean-Guy Speton

MarTech Interview with David Atchison, CEO, New Engen

"There has been an increase of insourcing activity, organizations are taking the bulk of their marketing in-house. Organizations are starting to want more control over marketing activity." Tell us about your role and journey into technology. What inspired you to start New Engen? I have been on the brand side for most of my career, focusing on digital marketing and Martech activities for 13 years. Over the years it was disappointing to see that as you scale marketing, efficiency declines as a direct result. There are two…