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Jessica Hogue

TechBytes with Jessica Hogue, GM Measurement & Analytics at Innovid

Please tell us about your role and the technology you handle at Innovid. As GM of Measurement and Analytics, I’m charged with developing Marketing Analytics offerings for our agency, brand, and publisher partners to help grow their businesses. We have a heavy focus on CTV given the growth we see on our platform and the markets need for more insights into this channel. The underlying technology is our Omnichannel platform that creates and serves digital and addressable creatives around the world. We’re deeply integrated…

Spotify Deepens Relationship with Nielsen to Measure Effectiveness and Reach of Its Global Advertising Platform

Spotify and Nielsen announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in the US, Germany, Canada, Mexico, UK, Spain, France, Netherlands, Japan and Australia. This will allow marketers to measure and optimize their national advertising on Spotify and gain a deeper understanding of how their ads resonate and affect brand lift with their target audience. With the integration of Nielsen Brand Effect on Spotify, advertisers will be able to delve more closely into how…