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Jillian Gibbs

APR’s Annual Advertising Production Trends Highlight The Need To Have A Content Production Strategy

The Onslaught of Content Produced Will Require an Entrepreneurial Approach for Marketers Advertising Production Resources has released its 18th annual advertising production trends. These trends are an amalgamation of APR insights and observations from around the world from their management of over $1 billion in annual marketing production spend by global brands. The trends reveal what APR has discovered from working with over 60 companies across many different industries and helps to provide insights for how to produce…

APR Expands Into APAC, Hires Jonathan Parker as Managing Director

Advertising Production Resources (APR) announced that it has expanded its Asia-Pacific (APAC) business as part of a strategic effort to better service regional and global clients. “I’m thrilled to be able to apply my global agency and production experience to APR’s consultancy model, helping clients optimize their own advertising and content production ecosystems. Growing a strong Asian offering for the APR network will be key in ensuring future success for all our clients.” APR provides advertising production…