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Jim Payne

AppLovin Agrees to Acquire In-App Header Bidding Solution MAX

MAX Chairman and Mobile Veteran Jim Payne, Who Co-Founded MoPub and Led It Through Its Acquisition by Twitter, Becomes Strategic Advisor at AppLovin AppLovin, a comprehensive mobile gaming platform, announced it has agreed to acquire MAX Inc., a leading in-app header bidding solution, for an undisclosed amount. The acquisition will further accelerate AppLovin’s mission to give game developers a complete platform to grow and scale their businesses. “Their goal of facilitating an unbiased auction helps increase developer…