Joe Hyland

Benchmarks Report Highlights Industry Best Practices as 86% of Manufacturers Say Webinars Lower Cost per Lead With 71% of manufacturing professionals saying that webinars help them reach target accounts, ON24 -- the leading technology company helping power manufacturing marketers -- is the core pillar of the industry's channel enablement, distributor education and demand generation strategy. The manufacturing industry is evolving as new innovations such as Artificial Intelligence and the Internet of Things become…

Company releases vertical report as ON24 emerges as the industry's go-to channel As healthcare evolves for the digital age, the life sciences industry must find innovative ways to educate and stay current with the latest technology. That's why the industry's top, global brands, including Zoetis, Roche, and Eli Lilly turn to ON24, the leading digital experience platform, for training employees and educating healthcare professionals (HCPs). Historically, life sciences companies relied on in-person meetings and symposiums…

AARP, ISM, ANA and More Choose ON24 to Educate Members and Drive Sponsorships Through Webinar-Based Programs With 51% of associations reporting flat or declining membership and nearly 40% saying a lack of engagement is the reason members don't renew, national associations like AARP, The American Nurse Association (ANA), Institute of Supply Management, and ESMO, are turning to ON24, the marketing technology leader helping associations create live, always-on and personalized digital experiences to facilitate awareness,…

Study Shows Marketers Questioning Strategies; But There's Room for Growth with Webinars With less than 10% of marketers saying their content marketing is effective, it's clear that businesses need to rethink their strategies in order to drive engagement and turn insights into action. That data comes from a study released by Heinz Marketing, sponsored by ON24, the technology leader helping companies drive human engagement and deliver actionable insights through digital experiences. The report uncovers new insights into…

DMNews Honors Hyland Alongside Leaders from Fidelity, SAP, and Experian With over 63 percent of marketers saying that marketing technology innovation has evolved rapidly in the past three years, it's vital to have leaders that keep pace with the field's accelerating evolution. That's why ON24 is proud to announce that DMNews, a marketing publication, is honoring ON24 CMO Joe Hyland as one of their "40 Under 40" for 2018. The 40 Under 40 honorees are chosen by the editorial staff at DMNews. The award "recognizes the new…

"Webinars serve as a great lead generation tool and help complement our content marketing strategy." Tell us about your role and how you got here? Prior to Simple, I worked in sales and marketing roles within the Digital Conferencing and Event space. I’ve always loved the fast-paced nature of start-up environments and had a bit of a fascination with the way that marketing and technology have become so closely aligned. I am fortunate that my role at Simple allows me to not only be at the forefront of MarTech trends…

Fred Isbell Senior Marketing Director, SAP Webinar World’18 is almost upon us. On the agenda is the question that is foremost on every marketer’s mind -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. Fred Isbell, Senior Marketing Director, SAP spoke to us about effective…

Joe Hyland Chief Marketing Officer, ON24 Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. In this iteration, On24's Joe Hyland tells what he expects from this event.MTS: What attracts you to Dreamforce 2017? Who are you following at the event? Joe: Any CMO who says he isn’t thinking about making their sales counterpart happy should probably start sending out…